Uav coalition 08212015_130
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Transcript of Uav coalition 08212015_130
PIONEERING UAV INNOVATIONHILL+KNOWLTON STRATEGIES
WHY H+K
3
GRASSROOTS/ADVOCACY
CRISIS/ISSUES
MANAGEMENTEARNEDMEDIACO
NSU
LTIN
G
PAID MEDIAHOW WE
DO IT
THE EXPERIENCE THAT MATTERSBUSINESS AND POLITICAL TECHNOLOGY TRANSPORTATION
OURAPPROACH
LANDSCAPE
PUBLIC SENTIMENT+ 43% oppose allowing private
operators to use small unmanned aircraft called “drones” for commercial purposes.
+ 59% are extremely concerned drones violate people’s privacy.
DRONENEWS
RESTRICTIVE STATE
LAWSOnly TWO states have
nottaken action to restrict
UAVs
STRATEGIC IMPERATIV
ESWHAT NEEDS TO BE
DONE
Develop the right message
Change the narrative Identify advocates and supporters
MessageStrategic Plan
GAIN NEW INSIGHTS
National SurveyLandscape Analysis
DEVELOPMESSAGE
LIGHTWEIGHTSocial Engagement
MIDDLE WEIGHT Blog Posts, Earned Media, Infographic,
3rd Party Advocacy
HEAVYWEIGHTWhite Papers and Policy Research, Think Tank Events, Meeting with
Lawmakers, Press Briefings, Panel Discussions
DEVELOPING COMPELLING CONTENT
Branded Content
Paid Media
Social MediaContent
Digital
MediaRelations
EditorialServices
Partnerships
eCRM
SpeakingOpportunitie
s
StakeholderRelations
Experiences
Sponsorships
TELLING STORIES THROUGH CONTENT
SMALL UAVs…+ Are increasingly vital to American industries
+ Are already doing heroic work
+ Are promising an enhanced quality of life
+ Are just funBUT+ We need to address safety,
privacy, and security concerns
STORYTELLING POSSIBILITIES
TRADITIONAL MEDIA SOCIAL MEDIA & DIGITAL THIRD PARTIES
TACTICS FOR UAV CAMPAIGN:+ Plug campaign into offline
events/homepage takeovers
+ Search/contextual ads+ Social media promotion+ Remarketing+ Web syndication
Reaching Your AudienceDigital Advertising
YOUR TEAMEXPERTS ALL AROUND
STRATEGIC COUNSEL
R.C. HammondAccount Lead
V. MuraliDigital
Kate Houston GattoContent Editor
Clint HolznerMedia Relations
Ben DeutschDigital
Christopher VanEs
Third Party
Howard OpinskyAdvisor
Ellen MoranAdvisor
David IannelliResearch + Insights
+ Completed Research+ Developed Strategic Plan+ Publishing Content+ Working with Reporters+ Outreach to Third Parties
Underway
WHAT’S NEXT?
IN CLOSING
QUESTIONS?
DRAG PICTURE TO PLACEHOLDER OR CLICK ICON TO ADD