PEKAN Jewellery & Fashion S.A.

Ref.File: Corporate Strategy Confidential / Tiago Trigo

Porto/Dubai, February 2013

Basic Concepts: The Pekan Brand

Vision & Values

Ref.File: Corporate Strategy Confidential / Tiago Trigo

Basic Concepts: The Pekan Brand

VisionPekan is an international trademark of jewels positioned in the affordable luxury segment Pekan is an international trademark of jewels positioned in the affordable luxury segment (below the high classical jewellery), which stands out for its sophisticated and unique collections made from authentic and noble metals such as silver and gold, set with gems (precious stones) and other materials, reflecting the latest fashion trends.

ValuesI. Creativity: Constantly surprising, to create a difference in the jewellery market.II. Style: Marking its own personality through a unique, consistent and identifiable

design.

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design.III. Quality: Ensure a rigorous selection of materials and finishes.IV. Universalism: Transmit a timeless, cosmopolitan and sophisticated design, focused on

generations, lifestyles and fashions of the new century.V. Commitment: Promoting excellence, originality and renewal of the Brand proposals, whilst

respecting consumers, customers and suppliers.

Ref.File: Corporate Strategy Confidential / Tiago Trigo

PEKAN: A Fashion Design Brand

Retail Stores: Merchandising Materials

Ref.File: Corporate Strategy Confidential / Tiago Trigo

Retail Stores: Merchandising Materials

Ref.File: Corporate Strategy Confidential / Tiago Trigo

Brand Image: Communication Analysis – the Website !

• http://www.pekanjewellery.com

� UpDated: Nov 2012.

� 4 Languages: POR + ENG / ESP / RUS.

� Interface facebook.

� New, improved design: constantly upgrading to maintain best-in-class

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maintain best-in-class status.

� Interface with Customers: in analysis for 1H2013.

Brand Image: Communication Analysis – the facebook page !

• https://www.facebook.com/PekanJewellery

� Launch: Oct 2011� Fans: over 52.000...!Nationality:20.100 Portuguese12.100 Spanish6.100 Brazilian4.200 Persian Gulf3.800 Scandinavian2.500 Angola + Mozambique

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2.500 Angola + MozambiqueRest: Other markets.Age:87,5% between 25-55 YOGender:79% F – 21% M

Ref.File: Corporate Strategy Confidential / Tiago Trigo

PEKAN: Extensive Press Coverage (Portugal & Spain)

PRESS COVERAGE: ANNUAL REVIEW 2012

Lux

PEKAN 2011-2012 Collection

Cosmopolitan

Lux

Flash

Máxima

VIP

Lux Woman Caras

Máxima

Elle

Activa

PEKAN Spring-Summer 2012

PRESS COVERAGE: ANNUAL REVIEW 2012

Lux

Joia ProELLE

Cosmopolitan

Jornal IVIP Travel and Safaris

Fashion Productions

PRESS COVERAGE: ANNUAL REVIEW 2012

Elle

Lux Woman

Cosmopolitan

Ana Rita Clara –PEKAN Brand Ambassador

PRESS COVERAGE: ANNUAL REVIEW 2012

Vida Económica

Caras TV (making-off Catálogo)

Elite

TV 7 Dias

Attitude

Product Placement TV

PRESS COVERAGE: ANNUAL REVIEW 2012

SIC – novela Rosa Fogo

SIC Mulher – Mais Mulher

Porto Canal – Jornal do Norte

TVE1 España – “Mi Corazón”, Anne Igartiburu

RTP1 – Cinco Sentidos

Full Page Press Articles

PRESS COVERAGE: ANNUAL REVIEW 2012

FrontlineMust – Jornal de Negócios

SOL - Tabu

Presentation to Trade & Press: Collection 2012-2013

PRESS COVERAGE: ANNUAL REVIEW 2012

RTP – Cinco Sentidos

SIC – Fama Show

Flash TV

Presentation to Trade & Press: Collection 2012-2013

PRESS COVERAGE: ANNUAL REVIEW 2012

Correio da Manhã

Flash Correio da Manhã

TV 7 Dias

Jornal de Notícias

PEKAN 2012-2013 Collection

PRESS COVERAGE: ANNUAL REVIEW 2012

Chocolate

Notícias Magazine

Chronos do TempoLife – DN & JNBriefing

Multiple Articles

PRESS COVERAGE: ANNUAL REVIEW 2012

Cosmopolitan

FlashActiva

VIP

MaximaElle

Flash

Visão – Especial Moda

Ref.File: Corporate Strategy Confidential / Tiago Trigo

Looking for a Partnership in UAE !

Looking for a Partnership in UAE:What does PEKAN have to offer ?What does PEKAN have to offer ?

What’s our Unique Selling Proposition ?A combination of factors: 1. Brand focus; 2. Global Design & Style;3. Creativity; 4. Trendy & innovative; 5. high customer loyalty !

• We have a fully owned Brand, with a growing market share...• We have the capacity to expand production...

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• We have the capacity to expand production...• There’s a strong Management focus on internationalization...• Highly branded, high quality point-of-sales materials…• Commitment to develop with local Partner a win-win strategy…

CONTACT DETAILS

Tiago TrigoManaging DirectorManaging DirectorEmail: tiagotrigo@pekanjewellery.com Please visit us @:Telephone: +351.22.0167625 Web: www.pekanjewellery.comMobile: +351.93.7326464 Facebook: https://www.facebook.com/PekanJewellery(Skype ID: tiago.afonso.trigo) Twitter ID: PekanJewellery

Offices

Pekan Jewellery & Fashion S.A.Avenida Comendador Ferreira de Matos, 401, 7º Piso4450 – 124 Matosinhos

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4450 – 124 MatosinhosPORTUGAL

Fiscal Number in Portugal (NIPC): 507 692 594

BANKING DETAILS FOR TRANSFERS: BANCO PORTUGUÊS DE INVESTIMENTOIBAN (International Account Number): PT50 0010 0000 4615 2920 0011 5SWIFT/BIC: BBPIPTPL