BELL ACTIVITY

52,356,688

14,957,315 25,544,822

13,279,917

42,520,001

24,890,326

BTEC L2 CREATIVE DIGITAL MEDIA PRODUCTION

UNIT 8MEDIA INDUSTRY

IN CONTEXT

UNIT 8MEDIA INDUSTRY

IN CONTEXTLearning Aims

In this unit you will:

Understand the organisations in the media industry

Understand professional work practices

Know about employment in the digital media sectors

LESSON AIM

LESSON OUTCOMES

To revise the topic media industry in context for the exam on Thursday.

By the end of the lesson, we will have: Discussed all the elements on

the topic for revision sheet in preparation for the exam.

CUE CARDS

These may be a good technique to use when revising.

TOPICS TO REVISE State owned and commercial broadcasters.

Responsibilities and requirements of State

owned and commercial broadcasters.

The difference between state owned and

commercial broadcasters.

Regulatory organisations.

The role of the BBC Trust.

Private broadcasting companies.

Responsibilities of a private broadcasting

company.

Public funding

Sources of public funding.

Benefits and drawbacks of public funding.

.

MORE TOPICS TO REVISE Sources of private funding.

Benefits and drawbacks of private funding

Types of media organisation - one example for each type of

organisation.

Media conglomerates

Parent companies

Subsidiaries

Characteristics on International media organisations

Characteristics of National media organisations

Characteristics of Local media organisations

Characteristics of community media organisations.

Synergies

Horizontal and vertical integration.

TYPES OF BROADCASTINGORGANIZATION

Public service broadcaster: state owned or commercial

broadcasters

Private companies

Regulatory Organisations

Name a state owned public service

broadcaster?

Name a commercial broadcaster?

What is the difference?

WHAT IS THE RESPONSIBILITIES OF

THE BBC AND ITV?

STATE-OWNED

COMMERCIAL BROADCASTERS

Responsibilities of a public service broadcasting:

Serve the public

Promote education, literacy and stimulate creativity.

Show diverse programmes serving all communities in the UK

Represent minority interests and promote different cultures and

viewpoints.

Support technical advances.

Requirements of a public service broadcasting:

Serving the audience (majority and minority)

Create quality programming including: regional programming,

children's programming, news and current affairs.

Digital media access to public service content.

THE MAJORITY ANDTHE MINORITY

One of the major responsibilities and requirements of the BBC is to serve the majority and the minority of its audience in the UK.

WHAT IS APRIVATE COMPANY?

A company whose shares may not be offered to the public for sale and which operates under legal requirements less strict than those for a public company.

Can you name a private media company?

RESPONSIBILITY OF APRIVATE BROADCASTING

COMPANYResponsibilities of private companies in broadcasting:

Deliver profits Identify new markets Increase audience share Lead technological innovation Expand markets and market share Eliminate competition Commercial success

THE BBC TRUSTPurpose and role The purpose of the BBC Trust is to work on behalf of licence fee payers, ensuring the BBC provides high quality output and good value for all UK citizens, and to protect the independence of the BBC.

OFCOMOfcom is the communications regulator in the UK. They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.

Our main legal duties are to ensure:

The UK has a wide range of electronic communications services, including high-speed services such as broadband;

A wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests;

Television and radio services are provided by a range of different organisations;

People who watch television and listen to the radio are protected from harmful or offensive material;

People are protected from being treated unfairly in television and radio programmes, and from having their privacy invaded;

A universal postal service is provided in the UK - this means a six days a week, universally priced delivery and collection service across the country; and

The radio spectrum (the airwaves used by everyone from taxi firms and boat owners, to mobile-phone companies and broadcasters) is used in the most effective way.

We are not responsible for regulating: Disputes between you and your

telecoms provider; Premium-rate services, including

mobile-phone text services and ringtones;

The content of television and radio adverts;

Complaints about accuracy in BBC programmes;

The BBC TV licence fee; post offices; or newspapers and

magazines.

ARE OFCOM DOINGA GOOD JOB?

YES! NO!

FUNDINGnounMoney provided, especially by an organization or government, for a particular purpose.

Name an public service broadcaster that is funded by the government?

GOVERNMENT SUPPORTPublic funded media organisations need government support to be able to function.

Government support aims to:

• Give public access to a diverse choice of media products• Media literacy• Give a sense of national identity• Offer training and employment opportunities,

participation in media and creative arts• Competition

Can you name a public funded organisation?

SOURCES OF FUNDINGSources of public funding:Licence feeTaxpayers’ moneylottery funding

VALUE FOR MONEY?

BENEFITS OF PUBLIC FUNDING

Benefits of public funding are:Guaranteed incomeProminence in TV listings and guidesAlways available on digital- terrestrial televisionCan cater for minority audiencesOffer cultural valueHigh-quality outputAccess to national eventsAudience appreciation

DRAWBACKS OF PUBLIC FUNDING

Drawbacks of public funding are:Compulsory licence feePrivileged positions in the market placeUnfair competition for commercial originationReduced audience shareDoes not represent value for money for the consumerLack of audience appreciation

There are different sources of private funding in the media industry. Here are some of the following :SalesCompetitionsAdvertisingSponsorshipGrantsShare floatation Private investment incentives

SOURCES OF PRIVATEFUNDING

BENEFITS OF PRIVATEFUNDING

As there are benefits government funding, there are also benefits of private funding:

Increased revenueIncreased marketingWider international distributionGuaranteed income

DRAWBACKS OF PRIVATEFUNDING

Drawbacks of private funding:

Reliance on popularity for future productionsBudgetary considerations

MEDIA CONGLOMERATES

The Walt Disney Company

British Sky Broadcasting Group Plc

A media conglomerate, international media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet

PARENT COMPANY ANDSUBSIDIARIES

Parent Company

The Walt Disney Company

Subsidiaries

American Broadcasting Company (ABC)

Walt Disney Pictures

Disney Pixar

Entertainment Sports and programming network

Marvel Comics

SIZE AND STRUCTUREMEDIA ORGANISATIONSYou need to understand the different characteristics of media organisations.

TYPES OFMEDIA ORGANISATIONSThe following are different types of media organisations: International media organisations National media organisations Local media organisations Community media organisation

CHARACTERISTICS OF AINTERNATIONAL MEDIA

ORGANISATIONSThe characteristics of a International Media Organisation are: Global presence Mainstream products Market led Profit driven Use synergy - Using one company to

support and promote the activities of another company.

Can you name an international media organisation?

CHARACTERISTICS OF A NATIONAL MEDIA

ORGANISATIONThe characteristics of a National Media Organisation are: National coverage and distribution Wider recruitment and training Compete with local markets Compete with international markets

Can you name a national media organisation?

CHARACTERISTICS OF A LOCAL MEDIA

ORGANISATIONThe characteristics of a Local Media Organisation are: provide local services audiences defined by geographical location focus on local issues and content close relationship with audience falling circulations expansion into digital markets

Can you name a local media organisation?

CHARACTERISTICS OF A COMMUNITY MEDIA

ORGANISATIONThe characteristics of a Community Media Organisation are: serving the needs of a community or particular

groups wide community participation audience defined by a small geographical area or

special interest key role of volunteers within the organisation not-for-profit organisation diverse content, gives training opportunitiesCommunity media organisations ensuring that a diverse range of views and opinions are presented throughthe media.

VERTICAL INTEGRATIONOrganisations that own companies throughout the different stages of the production process.

Organisations that own more than one company across a media sector.

HORIZONTAL INTEGRATION

BENEFITS DRAWBACKS control over production

distribution and exhibition

greater synergies

increased profits

unfair economical influence

Unfair political influence

VERTICAL INTEGRATION

BENEFITS DRAWBACKS Increased profit

Increased market share

Greater influence

Agenda setting

Institutional synergies

Reduce choice and competition

Reduce media plurality

Possible bias over balance

Control of information

Reduced workforce

HORIZONTAL INTEGRATION

WHAT IS SYNERGYSynergy: Using one company to support and promote the activities of another company.

CUE CARDS

These may be a good technique to use when revising.

TOPICS TO REVISE State owned and commercial broadcasters.

Roles and responsibilities of State owned

and commercial broadcasters.

The difference between state owned and

commercial broadcasters.

The role of the BBC Trust.

Private broadcasting companies.

Responsibilities of a private broadcasting

company.

Public funding

Sources of public funding.

Benefits and drawbacks of public funding.

Sources of private funding.

Benefits and drawbacks of private funding.

MORE TOPICS TO REVISE Types of media organisation - one example for each type of

organisation.

Media conglomerates

Parent companies

Subsidiaries

Characteristics on International media organisations

Characteristics of National media organisations

Characteristics of Local media organisations

Characteristics of community media organisations.

Synergies

Horizontal and vertical integration.

State two responsibilities of a private media broadcaster. (2 marks)

1 ....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................2 ....................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................................

INDEPENDENT RESEARCH/REVISION

Use your topics to revise sheet to inform your research and revision.

Participate in computer research.