TYPOGRAPHY

The mood board above has been focused on various digipak front covers which have included a use of typography in order to write the artists/bands name and album title. The mood board has been focused on Progressive House genre which I will also reflect in my digipak. From the mood board I have concluded that the vast variety of Progressive House artists have used similar font style which I consider to be typical for the genre. The set typography style for Progressive House mainly includes capital, sharp edged fonts that are either bold or thinner depending on the information they give and their importance. On the other hand, we have exceptions which can be seen mainly on Avicii’s digipaks where the fonts used have a more creative and abstract approach which I might consider using in my digipak creation. Within the Progressive House genre typography is a significant element of the digipak due to its mainly replacing any visuals on the background therefore causing the typography to be the main visual interest. Within the mood board we can notice that the font colour mainly contrasts with the background colour in order to make the text easy to read. The colours are mainly delicate for the eye in order to make the digipak pleasing to look at therefore this is something which I will consider within my making. Considering the stereotypic typography styles I have researched a famous typography website ‘dafont.com’ which provided me with such font styles visible below:

FONT REFERENCE : 1) Bebas Neue, 2) Lemon Milk, 3) Big Noodle Titling, 4) American Captain, 5) Built Titling, 6) Palm Beach, 7) Abovea 8) Mad Rats, 10) Flamingo

On the left I portray my chosen font styles which I believe fit into the Progressive House typography style. I have chosen a variety of bolder fonts varying form sharp to curved edges as well as a more creative approach which can be visible in the Palm Beach font. I have chosen each of the fonts and applied the “Beautiful Now” song title as an example in order to gain an insight on how the fonts differ from each

other. My attention has been caught especially by the Bebas Neuefont as well as Built Titling, Palm Beach as well as Abovea fonts which I will consider implementing into my final product. In my final digipak I will consider using both bold as

well as creative font styles in order to fulfil the need for both font styles by which I believe I will make my digipak follow the conventions of Progressive House digipaks as well as make my product eye-catching. Looking back at my mood board I have noticed that within the digipaks a typography overlay has been used in the form of colour, texture or image which suits the dynamic nature of Progressive House. As a result of this I would choose to further develop my fonts within my construction to experiment with various colour combinations, textures as well as image overlay in order to effectively represent the Progressive House genre. Logo creation Looking back at my artist logo creation, I have at first research already existing artists logo which can be seen on the

image to the left where I have concluded that the use of bold text, sharp angles and geometrical shapes is used. As a result of this I have taken on inspiration and placed such elements into my own logo creation based on “Neo” as the artist name. The final product can bee seen to the right, where all of the elements found within my research have been placed forward into making. While researching already existing logos I havefound that Progressive House artists mainly included bold text which allowed for easyrecognition of the logo from a far distance. As a result of this I have chosen to go with font which is sharp, bold and contrasts with the bright background by applying a blackcolour to it. In order to reflect the use of geometrical shapes within the Progressive House we have constructed a background which consists of two overlapping Triangles. One of the triangles is filled in with bright red colour which reflects the Dynamic nature of the youth our music genre is focused on and their party/social life.On the other hand, to reflect the surreal element which is mainly portrayed throughout the music videos we have applied a cloud overlay to the other triangle. Overall the composition has a good contrast which makes the artists name clearly stand out within the logo by which I believe it is really effective.