Typography & Motion Graphics

Alexis Sansone sp.2016

Wk 1&2 History of typography in motion graphics

Development of the Poster

Wk 1&2 History of typography in motion graphics

What stands out?The use of bold, CAPITALIZED and italicized words and letters

Different colorsDifferent type faces

Wk 1&2 History of typography in motion graphics

Post- Modernism Designs

Wk 1&2 History of typography in motion graphics

What has changed?New ideas are used to make designs more intricate.

Introduction to combined Typography and graphics design for advertising

Wk 1&2 History of typography in motion graphics

Wk 1&2 History of motion graphics

What is a motion graphic?Digital footage and/or animation technology to create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.

Wk 1&2 History of motion graphics

The earliest forms of motion graphics can be found in cave drawings from hundreds of years ago. Although these drawings are not "animated" the

represent motion of a story.

Motion graphics can be shown in the forms of art, photography, text or videoOne of the first successful devices for creating the illusion of motion was the

thaumatrope .

Wk 1&2 History of motion graphics

A disk with a picture on each side is attached to two pieces of string. When the strings are twirled quickly between the fingers the two pictures appear to blend

into one due to the persistence of vision

Wk 1&2 History of motion graphics

William George Horner invents the Zoetrope

a 19th-century optical toy consisting of a cylinder with a series of pictures on the inner surface that, when viewed through slits with the cylinder rotating, give an

impression of continuous motion.

Example: Cartoon Network Bumpers - Magical Zoetrope

Wk 1&2 History of motion graphics

Before Warner Bros, MGM and Disney, classical animation could be found in the political caricatures and comic strips in newspapers and magazines.

1910- Cell animation process was a major break through in figurative animation use of translucent sheets of celluloid for overlaying images. With this came Betty Boop,

Terrytoons and Woody Wood Pecker

Wk 1&2 History of motion graphics

Cell Animation Layering Process

Wk 1&2 History of motion graphics

1902- Stop Motion photography is used in George Melies film “A Trip to the Moon”

Stop Motion Example Power Minion

Wk 1&2 History of motion graphics

1906- J. Stuart Blackton discovers that by exposing one frame of film at a time a subject can be manipulated between exposures giving the illusion of motion

Humorous Phases of Funny Faces

Wk 1&2 History of motion graphics

Emily Cohl and Max Fleischer begin to mix live footage with hand-drawn elements.

Experimental Animation turn of 20th century-- postwar industrial advances and changing social, economical, and cultural conditions throughout Europe fuel artist to

reject classical representation

Dadaist and Surrealist artists seek to overthrow traditional restraints by exploring the spontaneous and the irrational

Wk 1&2 History of motion graphics

1970- Frank & Caroline Mouris develop collage animation

Animators begin to be brought onto feature films and mini films to create opening or closing animations

Pink Panther Opening sequence, Loony Toons mini films

Pink Panther Opening Motion Graphic

Wk 1&2 Typography within motion graphics

How is Typography integrated in a motion graphic?

Wk 1&2 Typography within motion graphics

When we think of motion graphics and animations the text size, shape and font lead us to assume and associate different things with the motion graphic

Loony Toons Example

Wk 1&2 Typography within motion graphics

Comparatively, Betty Boop who is also an early motion graphics character, gives a completely different atmosphere after viewing the opening

sequenceBetty Boop Example

Wk 1&2 Typography within motion graphics

A leader in motion graphics and advancements in typography within motion graphics from their beginning stages of development is Walt Disney Pictures

Mickey Mouse ExampleDisney Example

Wk 3&4 Contemporary Techniques and Technology

How is motion graphic typography applied today?

Wk 3&4 Contemporary Techniques and Technology

There’s hand drawn which requires a frame by frame drawing of the animated object.

Calvin and Hobbes Flip Book

Wk 3&4 Contemporary Techniques and Technology

Drawn on film animationIt is an animation technique in motion graphics in which footage is developed by making the images directly onto the film stock, for example the animation work produced by famous animators Norman McLaren and Stan Brakhage.

Wk 3&4 Contemporary Techniques and Technology

Paint-on-glass animationAnother technique from the group of additional animation techniques is the

paint-on-glass animation technique which is used for producing animated films. In this technique the slow drying oil paints on sheets of glass gets manipulated.

Wk 3&4 Contemporary Techniques and Technology

Erasure animationThe next technique in the series of more techniques of animation in motion graphics is the Erasure animation. In this animation technique for producing

motion graphics, two-dimensional medium is used. It involves photographing over time as the artist manipulates the image. William Kentridge is the famous

animator using this technique in his charcoal erasure films.Example

Wk 3&4 Contemporary Techniques and Technology

Pinscreen animationAmong other animation techniques which are also popular is the pinescreen

animation which uses a screen filled with movable pins, si that it can be displaced in or out by pressing a thing onto the screen. The screen is

illuminated from the side in order to cast shadows by pins. The technique has been used to produce animated films where textural effects were really not

easy to produce using the traditional cel animation techniques.Example

Wk 3&4 Contemporary Techniques and Technology

Sand animationIn this type of animation, the sand is moved around on a back lighted or front

lighted piece of glass in order to make each frame for an animated film. An interesting effect is produced when animated due to the contrast lightening.

Christmas sand animation

Wk 3&4 Contemporary Techniques and Technology

CGI3D technology that allows animation to be put into a three dimensional world.

Used often in films to make characters and objects seem real. MU Process Example

Wk 3&4 Contemporary Techniques and Technology

CGIMost common and currently used in features today

Wk 3&4 Contemporary Techniques and Technology

CGIUsed for full feature animation, sci-fi animation, live and animation mix

Toy Story was the first feature length CGI animation.How Toy Story Changed Animation and CGI

Wk 3&4 Contemporary Techniques and Technology

Do it YourselfDo it yourself techniques range from flip books to 2D on programs like After

Effects to Maya. Many student animators learn animation through completeing the entire process from hand-drawn to computer practices.

Adobe After EffectsImportant to all motion graphics

Takes images from Photoshop or Illustrator and allows them to moveMost basic to complex animation process

Alexis Sansone Basic After Effects AnimationAdvanced After Effects Short

Wk 3&4 Contemporary Techniques and Technology

iPhone AppsFrameCast – Online Animation Studio for iPhones

Cam AnimateStick Nodes (I’ve used and it is very simple but helps you understand the process)

3D WorldApps List from Apple

Wk 3&4 Contemporary Techniques and Technology

Virtual Reality

the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by

a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.

Wk 3&4 Contemporary Techniques and Technology

Augmented Reality

a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.

Wk 3&4 Contemporary Techniques and Technology

ExamplesRatatouille Process

After Effects ProcessiPhone Animation

Awesome Virtual Reality and Augmented Reality Example