TYPO3 Inc. Business Model Presentation

March 23, 2016 | Alain Veuve

Introduction

Welcome!

Alain Veuve

Leader of the TYPO3 Inc. preparation project Treasurer of the TYPO3 Association Managing Director of AOE Switzerland Paralell Entrepreneur Management & start-up advisor

Mathias Schreiber

TYPO3 product owner Founder of WMDB Long term TYPO3 contributor Musician

Strategic Approach

Reason why!

Ensure development of the TYPO3 CMS product at a pacethat fits the demand of the market by:

Establish permanent development at larger scale throughfull time employees

Establish quick decision taking on day to day items Generate more money for the cause of TYPO3

Strategic Guidelines.

Support the strategic goals of the TYPO3 Association:

Increase the number of people involved Keep our values and our good spirit Increase market shares Increase confidence in products Provide CMS industry insights

“Abusing Business to empowerour cause: The TYPO3 Inc.”

Core Business Model

Core Business Model: Revenue Streams

Core Business Model: Main Products

SLAs & ELTS

Core Business Model: Market Place

THE platform for anything related to TYPO3:

Crowdfunding Extensions Services Jobs Certification

As much items as possible should be coming from the TYPO3 Community. The TYPO3 Inc. is leveraging on a ~ 29% margin for platform & advertising cost.

Core Business Model: Main Products

Free/paid Saas Offering Covered by Saas offering Not touched by SaaS offering

Core Business Model: Main Products

Paid Partner/Agency sales support:

Help get deals in for TYPO3 at clients Prototype / Consulting for pre-deal engineering Lead handling and help

Core Business Model: Spending

The TYPO3 Inc. is meant to be a Non-Profit-Organization. It’s goal is to spend all income in the way defined by the guidelines.

Organizational Changes

Overall organization

General Assembly

TYPO3 Association Board

TYPO3 Market Research Commitee

Business Control Commitee

TYPO3 Inc.

- Aktiengesellschaft- Based in Düsseldorf, Germany

100 % ownership

TYPO3 Inc. Management

TYPO3 Inc. Board(consisting of the TYPO3 Association Board)

Legal Audit

Legal Audit

TYPO3 Association Changes

Statutary changes:

EAB will be replaced by the Market Research Committee3-5 persons in charge of conducting industry research

Board will be reduced to 4 roles: President, Vice President, Secretary and Treasurer

Business Control Committee remains untouched

TYPO3 Inc. Initial team

Initial TYPO3 Inc. Team

CEO: Mathias Schreiber (fulltime)

Head Development: Benni Mack (fulltime)

CMO: vacant

Interim CFO/Company Development: Alain Veuve (mandate)

Funding

Changes to initial plan

Initial Plan: All budgets would be handed over to TYPO3 Inc.

Revised Plan: Only the TYPO3 CMS Dev Budget (€ ~350.000) is handed to theTYPO3 Inc.

This enables the TYPO3 Association to fund other activities in cooperation with the TYPO3 Inc.

Funding the start of the TYPO3 Inc.

TYPO3 Association one-time invest: 500.000 € One – Time Membership: 400.000 €

Total funding 900.000 €

Additionally a yearly budget grant of € 350.000 will be used forTYPO3 CMS development.

> Changes in funding policy will need a GA approval.

Growth plan

Boot-up and growth plan for the TYPO3 Inc.

First year Second year Third year Fourth year Fifth year

Revenue 292.500 767.000 2.317.000 3.980.000 5.090.000

Cost 957.000 1.177.000 2.434.600 4.010.800 4.881.400

EBIT -719.260 -444.760 -197.720 -114.370 81.500

Current injection/Budget from T3A

450.000 350.000 350.000 350.000 -500.000

Headcount 8 8 14 29 40

Invest. (Infrastructure) 20.000 20.000 20.000 20.000 20.000

Development Spendings 681.400 681.400 1.135.200 2.339.400 3.210.000

Marketing Spendings 120.000 252.000 816.000 1.032.000 1.032.800

Cash Balance 510.740 495.980 628.260 743.890 305.390

All figures in €

Fail fast approach

Invest limit for the TYPO3 Association: 500.000 €

This money can be taken from the stock

If the TYPO3 Inc. is a fail, the TYPO3 Association is not damaged.

Q&A

Thank you!