Types of Sales People
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Performance = F ( C S + R A )Performance = F ( C S + R A )
C SC S
Competence / Skill Competence / Skill
Commitment Commitment
Commercial senseCommercial sense
Corporate sense & Corporate sense &
Common senseCommon sense
Right Attitude Right Attitude
Company Company
ObjectivesObjectives
CustomersCustomers
Seniors Seniors Peers & JuniorsPeers & Juniors
RARA
5
Type of Sales Type of Sales PeoplePeople Effort
Quality of Effort
Quantity of Effort
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TYPE OF SALES PEOPLETYPE OF SALES PEOPLE
L Quality
H Effort
H Quality
H Effort
Strivers
Star
1
Dead Beats
L Quality L Effort
Coasters
H Quality
L Effort
Qu
alit
y of
Eff
ort
Quantity of Effort
H
L
L H
मरि�अल
ल�ढ्�कू सि�ता���
म�हनता�
7
StriversStrivers(High quantity / low quality)
CoastersCoasters(High quality / low quantity)
Dead BeatsDead Beats(Low quantity / low quality)
StarsStars(High quantity / high quality)
• Fulfills norms• Does not apply head• Goes thru’ motions of life• Demotivated
• People with potential but don’t realize / exploit
•100% plus performers
• Problem children• Negative• Trap +ve people• Non-performers
जु�गा�ड़
KPR 8
Guide Delegate
Direct Excite
High
Will
Low
Will
Low Skill High Skill
Skill / Will Matrix
Stars
Dead Beats Coasters
Strivers
04/11/23 KPR 9
Willing Unwilling
Able
Unable
Groom, Mature
& Accelerate
Train, invest and rotate
And move them to Quadrant 1.
If compassion and tolerance do not work then move to quadrant 4
Explore Reasons,
Change working environment,
Provide attitudinal training.
If respondent responds, he moves to quadrant 1
If not then to Quadrant 4
Deadwood
Not worth investing
1
2
3
4
?
KPR 10
Critical AreaCritical AreaNeeds Influence
Finances Friends
Career Peers
Marriage Relatives
Seniors
Charged RepCharged Rep vs.vs.Non performerNon performer
Transition of Needs / InfluencesAge / Experience
20 / NIL 30 /10 45 / 25 60 / 40
Needs Influence
Children to settle Society
Housing Health
Social status Savings
Retirement plans Nest egg
ModelModelv/sv/s
DeadwoodDeadwood
Needs Influence
Job security Unions
Kids Educ. Comrades
Recognition Politics
Finance Co. culture
Ace PerformerAce Performer
vs. Militant leadervs. Militant leader