TYPES OF COMMUNICATION BBA-III. D EFINATION OF COMMUNICATION Communication can be defined as the...
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Transcript of TYPES OF COMMUNICATION BBA-III. D EFINATION OF COMMUNICATION Communication can be defined as the...
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TYPES OF COMMUNICATION
BBA-III
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DEFINATION OF COMMUNICATION
Communication can be defined as the exchange of ideas , information and knowledge between sender and receiver through an accepted code of symbols.
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COMPONENTS OFCOMMUNICATION PROCESS Physical Environment Climate Communicator Message Channel Noise Barrier Feedback
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PHYSICAL ENVIRONMENT
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CLIMATE
Negative Climate Positive Climate
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COMMUNICATORS
Message Sender Message Receiver
(Means of Transmission)
CHANNEL
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MESSAGE
Message is the information that is exchanged between communicators.
Messages can be intentional and unintentional
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CHANNEL
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NOICE BERRIERS FEEDBACK
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TYPES OF COMMUNICATIONEXTRAPERSONAL COMMUNICATIONINTRAPERSONAL COMMUNAICATIONINTERPERSONAL COMMUNICATIONORGANIZATIONAL COMMUNICATIONMASS COMMUNICATION
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EXTRA PERSONAL COMMUNICATION
Communication between human beings and non human entities is called as extra personal communication.For e.g. Your parrot responding your greeting . In this type of communication understanding is required between sender and receiver.Receiver responds in sign language
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INTRAPERSONAL COMMUNICATION
This takes place within the individual. Sender = Our relevant organ. Receiver = Our brain. Feed back by brain.
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INTRAPERSONAL COMMUNICATION Communication at this level refers to the sharing of information among people Intrapersonal communication can be formal or informal.For eg. The interaction with family members , friends and different kind of people.
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ORGANIZATIONAL COMMUNICATIONCommunication in an organization takes place at different hierarchical levels. It can be divided into mainly two parts 1. INTERNAL OPERATIONAL &2. EXTERNAL OPERATIONAL3. PERSONAL COMMUNICATION4. DOWNWARD COMMUNICATION5. UPWARD COMMUNICATION6. HORIZONTAL COMMUNICATION
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Internal-operationalAll communication that occurs in organization is classified as internal-operational... Oral, WrittenLetters, reports, memos, meetings, conferences, seminars etc.
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External-operationalWork related communication with people
outside the organization is called extra-operational.
Customers, suppliers, clients etc. Letters, phone calls or personal visits.
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PersonalAll communication in an organization without
purpose is called personal communication..
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DOWNWARD COMMUNICATION
Employees receive from management Appropriate instructions, facts about
organizational goals, procedures, viewpoints on important controversial issues.
Management decision and employee benefits which company provides etc.
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UPWARD COMMUNICATION
Management seeks frank feedback from employees, stockholders.
New ideas opinions, complaints and suggestion etc.
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HORIZONTAL COMMUNICATION
People of one department communicate to another department with in the organization.
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INTERPERSONAL COMMUNICATION
People communicate with each other in face-to-face and group setting.
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MASS COMMUNICATIONCommunication through mass media like books , journals , TV , newspapers etc..For this kind of communication we require a mediator to transmit information.
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Characteristics Large reach This communication reach audience
scattered over a wide geographical area. Impersonality Largely impersonal as the participants
are unknown to each other. Presence of a gatekeeper Mass communication needs additional
persons , institutions to convey message from sender to receiver.
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THANK YOU