txtr at TechCrunch Mobile 2010

Connected Reading Revolution

Christophe F. Maire – Founder & CEOBarcelona, MWC, Feb 2010

IntroductionA few words about txtr’s DNA

© txtr GmbH, 2010 2

IntroductionWhat Do These Devices & Services All Have In Common?

Flip Camera Single Use: Recording video Extreme simple UI Perfect SW / HW integration

TomTom GPS Design leadership Simple touch menu Single purpose device

iPod Design leadership Elegant user interface iTunes = end-to-end experience

$590m exit to Cisco

$2bnvaluation

at IPO

Increased Apple’s

valuation by 30%


Major market categories transformed by shift to digital

Simple devices with value added services attached

Market EnvironmentThe Gigantic Print Publishing Industry Of Approximately 300bn EURWorldwide Will Step By Step Become Digital

eBook Sales forecast (worldwide)

Source: In-Stat, 2009

Print publishing industry turnover by segments (worldwide)

Source: Own estimation based on Eurostat New Cronos Database, 2005

2008a 2009e 2010e 2011e 2012e 2013e

9bn USD

323m USD

CAGR 94%

83bn EUR

95 bn EUR

111 bn EUR

Books

Magazines

Newspapers

291bn EUR

Total industry


ConnectivityeInk, Mirasol, PixeliQ..

Market EnvironmentTwo Factors Behind Current eReading Revolution


Jesus Tablet = Monotheism in eReading?

ePub !

More Home Appliances!

Rich Format!

MarketThe Market For e-Reading Is Segmenting – Different Screen Technologies For Different Use Cases

B/W Color

Read

abili

tyLe

ss e

nerg

y co

nsum

ption

Speed of screen rendering

Low End Experience

Rich MediaVideo etc.

E-ink MirasolLiquivista

Plasma | TFT

Books Newspapers MagazinsBus. Docs


txtr = Connected ReadingSoftware Stack

Product Offeringtxtr Offers a Complete Software Stack for ePaper and Blueprint for Dedicated Reading Devices


txtr Reader 6‘‘ txtr Reader 10‘‘3rd Party ReadersSmartphone AppsDesktop Clients / Tablets

T3 Renderer

Fedora LinuxWebkit

C PHP

3rd. party OS

txtr Reader Client

iPhone OS or Android

iPhone Client

Android Client

Desktop OS or iPhone OS*

Default Client

Adobe AIR

JSON / SOAP / REST-XML / AMF / HTML

Payment AdvertisingDRM

txtr Reaktor

C PHP

Fedora LinuxT3 Renderer

* iSlate probably iPhone OS-based

SIM Management

3rd partyapps

Product OfferingiPhone and Android txtr clients Supporting Adobe DRM

txtr GmbH, Berlin 2010

Product Portfoliotxtr Offers Its Partners A Compete Solution For Digital Reading – Including eReader device

Paid content txtr Reader

Over the air connection

txtr.com ‘iTunes in the cloud’

txtrClipper

Content Cloud – ‘Digital Vault’ Wireless Service Reading Clients

Internet connection

Wireless Connection

Desktop Client Smartphone Clients

UploadTool

Own Documents

txtr Store

Mu

lti Ac

ce

ss

Su

pp

ort


Fully brandable infrastructructure for Operators / Publishers

txtr Store IFeatures & Advantages

txtr Store offers the most comprehensive assortment of European content with the strongest title base in German and English

Full support for news business model such as various subscriptions in March 2010

Full storage and library functionality for purchased books and news

12

The txtr Store is fully brandable!

Books

Newspapers

Magazines

Documents

Telecom Operator SolutionsTelecom Operators Have A History Of Missed Business Opportunities

Ringtones Navigation Music

Missed Business Opportunities By Telecom Operators

Don‘t MisseReading !


Telecom Operator Solutionstxtr Enables Operators To Fully Exploit Emerging eReading Market


Operator branded eBook store

Operator branded eReader including

branded OS

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“A service attached to a device”: txtr offers operators a complete branded solution for eReading including a connected eReading device

New eReading revenues streams for operators

Reading content revenue share: Reading content (ebooks, news, magazines) is highly differentiated and allows for high margins with very little traffic requirements

‘Readberry-Model’ = Synchronization revenues: txtr offers a premium push service for any content onto the reading device incl. groupware functionality : own documents, blogs, promotions, advertising.

eReading Opportunities for Telecom Operators

Revenue Streams

For ReadingSubcription Model Content Sales Model

txtr ReadersThe txtr Product Family – New Devices in Preparation


2010

txtr Reader 6’’ txtr Reader 10’’ touch

2010-11 2011 - 2012

txtr Reader Color

Larger display,

Proprietary sensor

touch technology

Vertical solution

based on txtr SDK

Simple but elegant

eReader with txtr store

over the air connection

&

60%10%

READING

FACE-TO-FACE COMMUNICATION

30%

VIDEO

Impact of eReading very BroadReading Is The Key To Knowledge Acquisition

Teacher

Students Students Students

Connected Reading In EducationGreat Potential for improving Learning

“Finding ways to engage students in reading may be one of the most effective ways to leverage social change."

OECD (2002). Reading For Change: Results from PISA 2000, published by the Organisation For Economic Co-operation and Development.

The demise of the Newspaper matters..

Connected Reading Brings Bookstores / Kiosk To People

Christophe F. Maire | CEO – txtr.com

Mail: [email protected] | twitter: @christophex

txtr GmbHRosenthaler Straße 1310119 Berlin, Germany

www.txtr.com

txtr at TechCrunch Mobile 2010

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