Two Steps Brand Identity Manual

Closer To CommunityTwo Steps Brand Identity Manual

steps

Kathryn BellDesigner

Brand Identity Manual

02 • Profile

04 • Brand Visuals

Identity

08 • Logo marks

10 • Logo signatures

12 • Size restrictions

14 • 100% black logo

16 • Grayscale logo

18 • Vertical & horizontal marks

20 • Vertical & horizontal signatures

22 • Unacceptable treatments

24 • Clear space requirements

26 • Primary & secondary colors

28 • Primary & secondary typefaces

Business System

34 • Business cards

36 • Letterhead

40 • Envelopes

Brand Identity Manual

Print Collateral

44 • Brochure

46 • Fundraising flyer

Environmental Graphics

50 • Spoke accessories

52 • Door hangers

54 • Community graphics

Digital

58 • Avatar

60 • iphone digital application

62 • Website

Process

66 • Moodboards

68 • Notes

70 • Naming

72 • Logo iterations

76 • Sitemap & wireframes

78 • User personas

2

The goal is to bring neighbors two steps closer to the things that make up positive communities.

ProfileTwo Steps is a nonprofit organization promoting the real importance of community relationships. Two Steps strives to eliminate the common feeling of isolation, believing it’s not enough to be connected, it’s about feel-ing connected in one’s own neighborhood. Two Steps originated in Saginaw, Michigan and is making efforts to expand their brand nationwide. Positive neighborhoods lead to happier lives and it all begins with the foundation of healthy relationships. Studies have shown that build-ing rapport within communities increases happiness, decreasing stress and in turn lengthens life spans. Its goal is to bring neighbors two steps closer to things that make up a positive community.

Its strategy consists of customizable signature marks, an annual event, and awareness tactics. Customizable sig-natures are used to form a sense of belonging toward the Two Steps brand, targeting the four types of communi-ties: suburban, urban, commercial, and rural.

Two Steps devotes its annual event toward extending a hand to one another. It acts as an icebreaker to introduce neighbors, hoping to, one day, become a nation-wide declared day. Lost virtues like warm greetings, eye contact, and hospitality return to the forefront of daily routines. As relationships are built and nurtured, people begin to value the impact made in their everyday lives.

Two Steps positions its organization to appeal to every-one within a community, meeting the needs of residents, businesses, and town representatives. As beneficiaries of Two Steps, ideal living environments and networking advantages are formed. The relationships made between homeowners carry over from neighborhood blocks to local businesses and organizations within communities. Churches, associations, and small businesses have the opportunity to take advantage of Two Steps day and host a welcome gathering to promote their specific needs. Two Steps day also allows respected community members like mayors, law enforcement workforces, and fire depart-ments to network with the people of their jurisdiction.

Two Steps is motivated by the well-being for a single individual, community, and nation. A recent study shows that odds for survival rise by fifty percent if connec-tions are made between friends, family, neighbors, and colleagues. Close-knit relationships within a local area can lead to positive changes. More people choosing to buy local aids the economy. Childhoods are enriched when safety is established through familiarity and trust. Adults can confide in neighbors to look after homes, fulfil favors, or simply socialize with.

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steps

4

Design visuals and patterns are used to emphasize multiple design references of the primary mark.

Visuals & patternsThe design visuals and patterns are used to emphasize multiple design references of the primary mark. The yellow strokes of the mark resemble road marks and the shapes resemble neighborhood layouts. These distinct shapes are taken out and applied to patterns. The dots within the “2” are take out and applied to a polka-dotted pattern. The dots become a texture to represent connec-tion points or population dots.

Also, road maps become visual elements used to represent the neighborhood layout for each type of community For example, spaced out road are rural areas and winding, close-knit roads represent suburban areas.

4

6

Commercial

Suburban

7

Rural

Urban

8

The broken connection points create a visual want for a unified whole.

Primary markThe Two Steps primary mark is the foundation for the brand’s identity. The mark embodies the promise of Two Steps’ intended experience—to not only be con-nected, but to feel connected in one’s own community.

The symbol is a world-shaped circle, holding connection points to form the number two in the brand’s name. The broken connection points create a visual want for a unified whole, based on Gestalt psychology. The yellow strokes resemble road marks and the shapes resemble neighborhood layouts. The type is set in Helvetica Neue, similar to existing road sign lettering. Due to multiple design references, the mark has to be treated in a thoughtful and considered manner.

Secondary marksThe secondary marks allow the brand to resonate with specific targeted audiences. The broken sections of the two are used to represent the four types of communities: suburban, urban, commercial, and rural.

The kinetic logo allows a sense of belonging to form toward the Two Steps brand, relating to more people. Once each section, representing a community, is adapted and symbolically accepted, they can be applied aside from the words “Two Steps”.

9

steps

stepssteps

steps steps

Primary mark

Secondary marks

1010

Due to the flexibility of its tagline, the signature acts as the mark does, and becomes customizable.

Primary signatureThe signature is used to further communicate who Two Steps is and what they promote. The tagline can be read as part of the title, reading “Two steps closer to community” or it can be read as its own sentence aside from the name. Due to the flexibility of its tagline, the signature acts as the mark does and becomes customizable. This feature furthers Two Steps’ mission to connect community neighborhoods while relating to individuals on a personal level.

Secondary signaturesEach of the four symbols identifies itself using second-ary signatures. There are specific pairings of marks to taglines. For example, the yellow section representing suburban areas is paired with the “Closer to suburban communities” tagline. However, users are given the right to substitute “communities” for a specific city or region apart of a branded community type.

1111

stepsCloser to commercial communities

stepsCloser to community

stepsCloser to rural communities

stepsCloser to suburban communities

stepsCloser to urban communities

Primary signature

Secondary signatures

12

Two Steps doesn’t like to hide. Size restrictions help maintain its visibility.

Mark size restrictionsAll vertical marks have a minimum size of 0.2443" X 0.2684"

All horizontal marks have a minimum size of 0.58" X 0.17"

Signature size restrictionsAll vertical signatures have a minimum height of 1.26" The minimum width is proportional to the height due to multiple signature lengths.

All horizontal marks have a minimum height of 0.645". The minimum width is proportional to the height due to multiple signature lengths.

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steps

0.2443" X 0.2684"

steps

0.58" X 0.17"


Height of 1.26"


Height of 0.645"

14

The all black option is only to be used when color or grayscale can absolutely not be achieved.

100% black marksThe all black option is only to be used when color or grayscale absolutely not be achieved. The primary mark is the only mark available in 100% black because it is the only one that consists of two values. The other marks are 3 color.

100% black signaturesThe all black option is only to be used when color or grayscale absolutely not be achieved. The primary signature is the only signature available in 100% black because it is the only one that consists of two values. The other signatures are 3 color.

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steps steps



100% black marks

100% black signatures

16

The grayscale options should only be used when color cannot be achieved.

steps

steps

steps

steps

Grayscale marksThe grayscale options are available in all symbol types and can only be used when color cannot be achieved. The highlighted sections of the 2 are 20% black. The un-highlighted sections of the 2 are 70% black. The circle and type are 90% black.

steps

17

Grayscale signaturesThe grayscale options are available in all signature types and can only be used when color cannot be achieved. The highlighted sections of the 2 are 20% black. The non-highlighted sections of the 2 are 70% black. The circle and type are 90% black.

stepsCloser to commercial communities

stepsCloser to urban communities

stepsCloser to community steps

Closer to rural communities

stepsCloser to suburban communities

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Logo mark options are available in color, grayscale, and 100% black.

Vertical marksThese are some possible vertical , primary mark options. They are available in color, grayscale, 100% black. The available bounding box options are white, yellow, gray, and 100% black.

These are some possible secondary, vertical mark options. They are not available in 100% black due to highlighted portions of the “2” in Two Steps. It is available in color and grayscale. The available bounding box options are white and yellow.

Horizontal marksThese are the only possible horizontal, primary mark options. It is available in color, grayscale, 100% black. The available bounding box options are white, yellow, gray, and 100% black.

These are the only possible secondary, horizontal mark options. They are not available in 100% black due to highlighted portions of the “2” in Two Steps. It is available in color and grayscale. The available bounding box options are white and yellow.

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steps

stepssteps

steps

steps

stepssteps

steps steps

stepssteps steps

steps

steps

steps

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Signature options are available in color, grayscale, and 100% black.

Vertical signaturesThese are the only possible vertical, primary signature options. It is available in color, grayscale, 100% K. The available bounding box options are white, yellow, gray, and 100% K.

These are the only possible secondary, vertical signature options. They are not available in 100% K due to high-lighted portions of the 2 in Two Steps. It is available in color and grayscale. The available bounding box options are white and yellow.

Horizontal signaturesThese are the only possible primary, horizontal signa-ture options. It is available in color, grayscale, 100% K. The available bounding box options are white, yellow, gray, and 100% K.

These are the only possible secondary, horizontal signature options. They are not available in 100% K due to highlighted portions of the 2 in Two Steps. It is available in color and grayscale. The available bounding box options are white and yellow.

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stepsCloser to community steps

Closer to community









22

To remain identifiable and to provide a sense of belonging, the logo must be treated appropriately.

Unacceptable treatments for the 2The dots of the 2 cannot be removed. Highlighted por-tions of the 2 cannot be highlighted in any other way than originally designed. The stroke of the 2, cannot be enhanced in anyway.

step step

step

s s

ssteps

Unacceptable treatments for the scaleNo signature or mark can change in letter spacing or orientation. There can not be a change in proportions

step

s

stepssteps

s t e p s

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Unacceptable treatments for the circleNo signature or mark should have the 2, in Two Steps, out of the circle. The circle can not be changed to a low contrasting color against the yellow 2. The only colored combinations are yellow on gray, white on black, gray on white. The size of the circle can not change.

steps steps

steps steps

Unacceptable treatments for the taglineNo signature can have a change in style by bolding or using italics to emphasis a certain word. The size of type must be consistant throughout and cannot be enhanced or reduced in size. The rule line cannot be removed The tagline can not be flush left or right. It has to stay cen-tered to the rule line.

step

step

s

s


Closer to community

Closer to community


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Clear space requirements maintain the brand’s maximum legibility, function, and identity.

Clear space requirementsConsistent proportional spacing is significant throughout each brand mark and signature. The proportion require-ments maintain the brand’s maximum legibility, function, and identity. The clear space zone is calculated around the perimeter of each brand component. The clear space is proportionate to the cap height of the word “steps” in the brand mark. The spacing requirements apply to all brand components including marks, signatures, and symbols.

cap height

clear space

1/4 cap height

1/2 cap height

3/4 cap height

25

steps

Mark with bounding box

Symbol


Signature

stepsMark

26

Colors resemble stoplights, yellow street marks, gray community sidewalks, and a rose red accent.

Primary colors

Secondary colors

PANTONE 7 U • CMYK 20 11 12 30 • RGB 155, 158, 160 • HTML 9B9EA0

PANTONE 199 U • CMYK 0 96 80 0 • RGB 221, 80, 97 • HTML DD5061

PANTONE 11 U • CMYK 30 17 8 51 • RGB 122, 125, 129 • HTML 7A7D81

PANTONE 344 U • CMYK 45 0 39 0 • RGB 142 216 172 • HTML 8ED8AC

PANTONE YELLOW U • CMYK 0 0 93 0 • RGB 255, 232, 0 • HTML FFE800

28 Identity

Helvetica Neue, similar to existing road sign lettering, is paired with ArcherPro, a complimentary serif typeface.

Primary typefaceArcherPro is used as a secondary typeface. If ArcherPro is not a feasible option the alternative is the typeface Rockwell.

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z

ArcherPro

E x t r a L i g h t


ArcherPro

L i g h t


ArcherPro

B o o k


ArcherPro

M e d i u m


ArcherPro

S e m i b o l d


ArcherPro

B o l d

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Secondary typefaceHelvetica Neue (T1) is used as a secondary typeface. If Helvetica Neue is not a feasible option the alternative is the typeface Arial.


Helvetica Neue (T1)

35 Thin


Helvetica Neue (T1)

37 Thin Condensed


Helvetica Neue (T1)

47 Light condensed


Helvetica Neue (T1)

55 Roman


Helvetica Neue (T1)

57 Condensed

31


Helvetica Neue (T1)

6 5 M e d i u m


Helvetica Neue (T1)

9 5 B l a c k


Helvetica Neue (T1)

9 7 B l a c k C o n d e n s e d


Helvetica Neue (T1)

7 7 B o l d C o n d e n s e d

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Business System


Phone 989-392-6518Website www.twosteps.orgAddress P.O. Box 5747 • Saginaw, MI 48603

Rhonda WebbFounder

P.O. Box 5747 • Saginaw, M • 48603-5747 • www.twosteps.org • 989-392-6518

steps

November 10, 2012

Jack Johnson

4545 N. Smith Rd.

Saginaw, MI 48603

Dear Mr. Johnson,

Two Steps Campaign was started in order to create and strengthen partnerships among neighbors. The neighborhood environment is enhanced when there is cooperation among neighbors and a sense of caring permeates the community. We must begin the process of creating and maintaining relationships with our neighbors to affect positive change in our neighborhoods.

Without first establishing some level of communication it can be difficult to have positive relationships between neighbors. The simplest infringement can quickly escalate to dangerous conditions if the element of cooperation and friendly communication has not been previously introduced.

A Bingham Young University study of social networks, looked at over 300,000 people across 4 continents over a 7 year period. The study concluded that having good friends appears to boost the survival rates of individuals. The lead researcher, professor Juliane Holt-Lundstad noted that “When someone is connected to a group and feels a responsibility for other people, that sense of purpose and meaning translates to taking better care of themselves and taking fewer risks.” She reports that social connections - friends, family, neighbors or colleagues improve our odds of survival by 50%.

Regards,

Rhonda Webb

Donald O’haire

3455 Willow Street

Saginaw, MI 48603

Two Steps

P.O. Box 5747

Saginaw, MI 48603-5747steps

Two Steps

P.O. Box 5747

Saginaw, MI 48603-5747stepsDonald O’haire

3455 Willow Street

Saginaw, MI 48603

Two Steps

P.O. Box 5747


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Two Steps resonates with anyone receiving their business cards through community patterned, personalized backs.

Business CardsThe business cards use community patterns throughout each one. Each person who has a business card in their name, has a personalized back, with their home community pattern.

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Rhonda WebbFounder


Jeffery WillardVice President


Wayne ClarkeCouncil Member



Katie BruensPresident



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The letterhead will be used to greet, inform, and motivate recipients.

LetterheadThe letterhead is 8.5x11" with full bleeds. Everyone receiving a letterhead includes shareholders, stakeholders, and prospects of Two Steps. Contact information is always provided.

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steps

November 10, 2012

Jack Johnson

4545 N. Smith Rd.

Saginaw, MI 48603

Dear Mr. Johnson,




Regards,

Rhonda Webb

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Rhonda WebbFounder

1/2"

3.8"

3.8"

System specificationsThe units and increment measurements are required all letterhead and business card print pieces.

0.5"

39


steps

November 10, 2012

Jack Johnson

4545 N. Smith Rd.

Saginaw, MI 48603

Dear Mr. Johnson,




Regards,

Rhonda Webb

2.5"

0.5"

2.5" 1"

0.5"

40

The envelopes are nonprofit friendly. There is a special occasion option and a standard black and white option.

EnvelopesThere are two envelope options available, one full color and one black and white version. The black and white version is printed directly on the envelope. The full color version has an all yellow flap with full color return address labels for special occasions.

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Donald O’haire

3455 Willow Street

Saginaw, MI 48603

Two Steps

P.O. Box 5747


Donald O’haire

3455 Willow Street

Saginaw, MI 48603

Two Steps

P.O. Box 5747


Print Collateral

Please join us for Two Steps’ first

annual bowling fundraiser event.Saturday, May 21, 2012

Stardust Lanes3:00 pm–5:00 pmRegistration begins at 2:30 pm

_____ Yes, please register me for the first annual Two Steps’ fundraising event.

Name

Address

City, State, Zip

Ph.#

Email

Enclosed is my check for:

_____ $150 full bowling lane priviledges (up to six bowlers on a single lane)

_____ $75 half bowling lane priviledges (single lane shared with another team of three)

Event DetailsStardust Lanes Address3750 Bay RoadSaginaw, MI

Team prices$150.00 team of six$75.00 team of threeIncludes pizza, pop, prizes and more

Registration InformationOnline: www.twosteps.org Phone: 989-392-6518

Registration ends May 11, 2012

Payment informationSend to: P.O. Box 5747 Saginaw, MI 48603 -5747

Enclose your check or money order and make payable to “Two Steps”.

Please fill this form out completely. Enclose your check or money order Make payable to Two Steps.

Send to: P.O. Box 5747 Saginaw, MI 48603 -5747steps

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BrochureThe brochure is a 15 x 7" roll fold with four pockets in the inside. The brochure contains a layout that introduces all the secondary logo symbols and the communities they represent. Other information consists of it’s founder, goals, purpose and annual events.

The roll fold shell acts as a folder with basic organization information to be printed off in bulk, stored, and saved for inserts. The pockets allow for print materials to stay up-to-date and for additional inserts to be interchanged.

The pockets shown hold personal stories regarding impactful neighborhood experiences. The inserts can be printed on 8.5 x 11" paper, using house printers.

The 3.5 x 7" inserts make for easily updated information, resulting in cost effective flexibility.

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Two steps closer to safety

Two steps closer to fellowship

Two steps closer to support

Two steps closer to hospitality

Two steps closer to friends

Two steps closer to generosity

Two steps closer to playmates Two steps

closer to favors

Two steps closer to opportunity

Two steps closer to comfort

Two steps closer to conve-nience

Commercial AreasUrban Areas Rural AreasSuburban Areas

Folder

46

Fundraising flyers get the word out in a bright convenient fashion.

Fundraiser flyerThe flyers are posted around communities, in store windows, office bulletin boards and on electrical poles. They have a perforated RSVPs attached to the bottom and are a form of accessibility to fundraising information in addition to website exposure.

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Please join us for Two Steps’ first

annual bowling fundraiser event.Saturday, May 21, 2012

Stardust Lanes3:00 pm–5:00 pmRegistration begins at 2:30 pm

_____ Yes, please register me for the first annual Two Steps’ fundraising event.

Name

Address

City, State, Zip

Ph.#

Email

Enclosed is my check for:

_____ $150 full bowling lane priviledges (up to six bowlers on a single lane)

_____ $75 half bowling lane priviledges (single lane shared with another team of three)

Event DetailsStardust Lanes Address3750 Bay RoadSaginaw, MI

Team prices$150.00 team of six$75.00 team of threeIncludes pizza, pop, prizes and more

Registration InformationOnline: www.twosteps.org Phone: 989-392-6518

Registration ends May 11, 2012

Payment informationSend to: P.O. Box 5747 Saginaw, MI 48603 -5747

Enclose your check or money order and make payable to “Two Steps”.

Please fill this form out completely. Enclose your check or money order Make payable to Two Steps.

Send to: P.O. Box 5747 Saginaw, MI 48603 -5747steps

Environmental Graphics

I pledge to extend a hand of friendship to a neighbor on my block or in my community on Saturday, May 21, 2012.

Here is my address:

Two steps closer to:

Write your name or a neighborly trait.

I live in a rural area.

steps

50

Spoke accessories make for unique conversation starters, initiating friendly rapport.

Spoke accessoriesBicycle spoke accessories become a creative and unique environmental graphic to bring awareness to Two Steps. They become conversation starters, carrying out the goal to initiate conversation. The spoke accessories is taken from each of the four sections of the Two Steps logo. Neighborhood residents can wear their own type of communities on their bicycles.

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Door hangers act as ice-breakers to get neighbors two steps closer to lasting relationships.

Door hangerDoor hangers are downloadable attachments available on the Two Steps website. The door hanger works as an ice-breaker when introductions take place between neighbors on Two Steps day. Participants simply knock on the door, remind neighbors of the door hanger you left a day or two earlier so people can introduce themselves.


Here is my address:




Here is my address:



I live in a rural area. I live in a suburban area.


Here is my address:




Here is my address:



I live in a commercial area. I live in an urban area.

steps steps stepssteps


Here is my address:




Here is my address:





Here is my address:




Here is my address:






Here is my address:




Here is my address:





Here is my address:




Here is my address:





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Here is my address:



I live in a rural area.

steps

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Community graphicsEnvironmental graphics are a powerful emotionally resonate tool. Everyday, window-seat viewers pass by Two Steps’ eye-catching signs, bicyclists, and water towers. Using the secondary community-specific logos, the area in which a graphic is placed can be personalized.

The more the brand is seen, people feel a sense of belonging.

Digital Applications

58

The avatar is a motion graphic that morphs into the logo

1 2 3

59

4 5 6

steps steps

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The digital application encourages community members to buy local, displaying searched local businesses nearest them.

iphone applicationThe iphone application gets users connected with local businesses closest to them. When people stay local and buy from self-employed, “mom and pop” businesses, community is being built. Employers get the favor returned, building the economy up. It is also a benefit for community members. mothers can find close-by daycares and people gain awareness of the area around them.

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Home page

WebsiteTwoSteps.org provides neighborhood blogs, news and updates related to Two Steps exposure, as well as, interactive quizes and their nonprofit overview. Event information, downloadable attachments, and up-to-date fundraising information are also displayed. Bloggers’ have displayed icons associated with what community they live in. The icons are the available logo symbols.

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Blog page

Participate page

Process

Participate Newsworthy About

Home Social Media

Blog

CheckingSavingsSummariesTransactionse-statements

Doorhangers

Tips & quiz


Newspaper

Web exposure


Overview

History

Contact

STEPS

66

Moodboards & inspiration to get the mind rolling and to build a vision.

68

Idea generation and planning documentation

1. Two Steps Directions

2. Est. Unity

3. Address & Est.

4. Building Blocks

5. Power in Numbers

6. Numbered In The Thousands

7. Two-way Street

8. Opportunity Knocks

9. Avenues

10. Personal Delivery

11. Yards Away

12. Go The Extra Mile

70

Naming options went from 100, down to 12, then to 1. Two Step Directions was condensed down to Two Steps.

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1. Proximity

2. Yards Away

3. Yards From Me

4. Yard Care

5. Lawn Care

6. Block Party

7. Around The Block

8. Building Blocks

9. Building a Home

10. House To House

11. House To Home

12. Housing A Home

13. Returning Home

14. Home Address

15. Where The Heart Is

16. Back Home Roots

17. Setting Up Roots

18. Establish (EST.) Roots

19. Establish (EST.) unity

20. Establish (EST.) Care

21. Address

22. Address Joy

23. Address & Est.

24. Address and Establish

25. Address Relationships

26. Address Too

27. Power In Numbers

28. Power In House Numbers

29. Public Numbers

30. Public Domain

31. A Numbers Game

32. A Name Game

33. Safety In Numbers

34. Numbered In The Thousands

35. Numbered Among The Best

36. Number Up

37. Down The Right Road

38. Paving The Way

39. Paving The Road

40. Up The Road

41. Up The Way

42. Full Circle Drive

43. Neighborhood Network

44. No Labor Neighbor

45. Favor Neighbor

46. Won’t You Be My Neighbor?

47. Neighbors Helping Neighbors

48. Proud Neighbor

49. Like A Good Neighbor

50. The Friend Next Door

51. Two Step Directions

52. Two-way Street

53. Street Smarts

54. Discovering Avenues

55. Avenues

56. Cross Paths

57. Cross The Road

58. Beat A Path

59. Both Ends Meet

60. Making Ends Meet

61. Interact Ave.

62. Homemade Blv.

63. Homemade Relationships

64. Door to Door

65. Door Prize

66. Rapport Due

67. Return To Sender

68. Inviting Friends

69. Open Invitation

70. Community Care

71. Introducing Community

72. Meet and Greet

73. Greeted With A Smile

74. Reside On Our Side

75. Reside In One Another

76. Residing In Confiding

77. Dwelling Place

78. Reside Here

79. Reside

80. Reality

81. Relationship Reality

82. Close Quarters

83. No Commute Communication

84. Resident

85. Reaping Residents

86. Resonate

87. Porch Lit Experience

88. Opportunity Knocks

89. Knock Into Shape

90. DeLIVEry

91. Personal Delivery

92. Property

93. Proparty

94. Join

95. Connect

96. Running A Tight Ship

97. Fellowship

98. Relationship

99. Go The Extra Yard

100. The Extra Mile

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First round for thumbnail and digital logo iterations.

STEPS

73

STEPS

Stepssteps

twosteps

II STEPS

IISTEPS

2steps

2STEPS

Steps2

two steps

2 STEPS

2STEPStwosteps

S2

Steps

STEPS

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Experimentation of the number two leading up to the final logo.

stepssteps steps

75

2steps

2222 2

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The website sitemap and wireframe form the structure of the site.

Participate Newsworthy About

Home Social Media

Blog


Doorhangers

Tips & quiz


Newspaper

Web exposure


Overview

History

Contact

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Footer

Header

Newsworthy

DOORHANGERS

Download your Two Steps doorhanger here.

It’s ready for you to print and personalize. For best results print on cardstock or thick paper. You may want to cut a diagonal slash and circle at the top to prepare it for hang-ing. You can also keep it as is, to carry with you on the annual Two Steps Day.

Participate About Blog

TWO STEPS

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Randy Willard

Age: 62

Location: Saginaw, MI

Computer: Windows PC, cable modem

Browser: Firefox

Web use: Email, banking, and renal sales for around two hours a week.

Likes: Downloadable documents and photos, clean layout, and direct links.

Dislikes: Numerous options, advertisements, and unexpected errors.

Personal benefit: As a farmer, good neighbors form tight bonds when workers are low or equipment needs fixing. Those bonds turn into “at the drop of a hat” favors done by friends and act as lifelines when times are hard.

User personas allowed the website to adhere to the specific needs of its audience range.

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Erica Landry

Age: 17

Location: Saginaw, MI

Computer: Mac, wireless

Browser: Safari

Web use: Email, ordering, social networking, school for about 15 hours a week.

Likes: Effective search engines and fast loading.

Dislikes: Unlabelled pdf documents and clutter

Personal benefit: I move around a lot and getting settled in to a new neighborhood each time is difficult. Everyone seems to know each other already so it is hard to feel at home. Two Steps could be a good excuse for neighbors to reach out and not make it awkward.

Two Steps: Brand Identity Manual • Designer: Kathryn Bell

Two Steps Brand Identity Manual

Documents

Transcript of Two Steps Brand Identity Manual