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Two Social Media Practices Marketers Must Master

Paul ReaderSenior Business Development Manager

The Current Situation

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Social Media Trends

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Social Media Trends

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Social Media Trends

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Where do I go from here?Is social media resource intensive?Do you feel stretched to be successful?Would you benefit from focus?

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Opportunity for Focus

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Propensity to Forward Recommendations

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Average Social Network Size

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Extended Reach Potential

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50,000

6,000,000

Social Media Integration Trends

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Social Media Measurement Trends

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Two Social Media Practices to Master

Extend marketing reach by driving “social sharing”Measure the effectiveness of investments in social media

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Drive Social Sharing

Push Viral via Social Sharing

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Tap into social media channels by

sharing content

Push Viral via Social Sharing

Add “Tweet This” or “Share This” links to your emails/landing pages

Sharing Is Caring

Publish Email as RSS

Publish RSS in Email

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Bring the conversation to your

audience through RSS Feeds

Measure Social Media Impact

Social Media Reporting

Corporate Blog Reporting

Social Media Measurement Dashboards

Social Media Activity In CRM

Positive Impacts From Social Sharing

Focus on Success

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Social Media ResultsRoche “Cell Death Tour”

Adds 8000 leadsTD Garden Golden Ticket

Lines at 7am for 12pm eventConcur: True Tales Campaign

900 qualified leads

Practical Steps Forward

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Practical Steps ForwardMake sure your marketing platform empowers multi-channel social sharingMake sure your marketing platform can track inbound inquiries from social media linksMake sure your marketing platform can track activity from inquiry to closed businessStart using consistent metrics to measure the business impactAdjust and refine your practicesStart simple and evolve over time

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