Two Points Credential

8/3/2019 Two Points Credential

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Two Points Sdn. Bhd was incorporated in 2007 for the

specific purpose of taking over the Trade Marketing

Services Division of its affiliate company Creative Sales &

Marketing Sdn. Bhd.

This achieved two things. Firstly, it provided a cleardirection in terms of the development and expansion of

core competencies in the Trade Marketing environment

aligned to both identified opportunities and increasing client

requirements and secondly it provided a healthy separation

from the ancillary services carried out by Creative Sales &

Marketing.

Thispresenta,onisthepropertyofTwoPointsSdnBhd.Allrightsreserved.September2011


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The management team of Two Points has been integrally

involved in the development and implementation of several

well-known trade and consumer programs in Malaysia

including:

Esso Smiles First Consumer Loyalty Program in Malaysia

Citibank Rewards First Bank Rewards Program in Malaysia

F&N Partner Rewards First FMCG Trade Relationship Program in Malaysia

BAT Smart Best Trade Relationship Program of FMCG category in

Malaysia



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Our vision is to become the

benchmark Trade Marketing

Services agency in the

domestic and regional market.



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Our mission is to create values for

our business partners by providing

innovative and effective business

solutions that enable and enhance the

achievement of their Trade Marketing

objectives. We will do this by creating,

building and managing Trade Programs

that deliver specific and measurable

outcomes.



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BATM Smart Program

Appointed as Agency (affiliate company CSM) in 2002on a retainer basis

Agency role concept development, programmanagement, creative design, product sourcing,

redemptions and fulfillment, reporting

Program Objectives1. To develop a relationship with targeted retailers,

beyond transactional

2. To incentivize improved compliance in key TradeMarketing criteria

Scope of Services



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BATM Smart Program

Achievements: 1. Independent research* has been carried out twice during the term of

the Program and the results of both rated the Program as best in the

FMCG category in Malaysia

2. Compliance standards improved by over 50%3.

Consistently achieved a retailer participation rate in Trade andBrand Campaign of >40%

*AC Nielsen and Synovate

Clients Testimonial:Our Smart Program is a game-changer. Our competition

keep trying to copy our Program and have repeatedly

failed.

Richard Widmann

H.O.T BATM



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BATM Smart ProgramProgram Evolution: Expansion of membership by 8-fold over 9 years Improved selection criteria based on Retailer Classification System

covering clients 90,000 outlets (system rollout and support to Field

Force PLUS independent audit carried out by Agency) Launch of SmartNews A quarterly newsletter to retailer which was

soon adopted by Brand Marketing based on researched readership

rating of >90% vs. other Trade communication materials which rated

at 30%

Development of Program tiering structure to enable, right investmentin right retailer and progression by performance.

Development and Implementation of Retailer Scorecard system tomeasure retailer performance and enable accurate tier placement

Incorporation of Brand activities into Program dynamics involvingintegration of Call Centre as a primary communication mechanic

Implementation of Field Activities both Program-related and Brand-related i.e. Mystery shoppers, Surveys, Compliance Audits, ChannelEngagement activities



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BATM Smart ProgramCurrent Developments: Development of segmentation strategy to more effectively match

Program incentives with Retailer motivations.

Improvement in Program flexibility to enable targeted applicationof Channel and Brand activities

Implementation Plan for development of Retailer Advocacy



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Guinness Anchor Berhad Appointed as agency to manage the GAB Academy which is

part of GABs nationwide trade engagement program for the

Modern-On-Trade channel with focus on the development

and training of retailers frontline and managerial staff via

third part international training specialists for advancing

product and F&B service skills and know-how

Appointed as agency to provide management, field servicesand incentives for a nationwide retailer program involving

outlet owners, outlet staff and GAB-appointed promotional

staff. The focus is on merchandising, compliance, adherence

to quality standards and direct consumer communication

Scope of Services:



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Staff strength : 18

Support Resource : Field Agents - 15

Call Centre - 15

Billing (2010) : RM 6.2 mil

Major clients : BAT, GAB, Prudential



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SIMON SIM- Managing Director

Co-established CSM/Two Points. Spearheaded the creation and launching ofclass-leading rewards marketing initiatives which include:

Citibanks CitiRewards

Guinness/Anchor Crystal Lucky Star Crystal PromotionGuinness Beauties ContestIn addition he orchestrated the defining, development and implementation ofTwo Pointss key Relationship Marketing Programs:

SmartOne for British American Tobacco MalaysiaPartner Rewards for F&N Coca ColaStar Rewards for Hong Leong Assurance Berhad



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TENG HUEY JONG - COO

17 years of brand and trade marketing experience in the trenches of some ofMalaysias hottest, most demanding marketing assaults. From his various

positions with CSSB Consulting, Celcom, British American Tobacco, ColgatePalmolive, he brings a marketing savvy that is as current, and dynamic as it is

vast and rich.

His portfolio includes:

VP Business Development CSSB ChinaVP Sales Central Region, CelcomOrganization Development Manager, BATRegional Manager East Malaysia, BATGroup Brand Manager, BAT



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JOHN PIPER-Strategy D irectorJohn Piper, co-founder of CSM/Two Points. is principal ofAROC MARKETING PTY. LTD., ADELAIDE, AUSTRALIA

His considerable marketing portfolio boasts several blue chip

brands. Of note are :National FoodsTennis AustraliaLion Nathan BreweriesCastrol Lubricants



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The emergence of Trade Marketing practices as an integral

component in providing a direct influence on both Retailers

and Consumers translates as an increasing need andrelevance of the services and systems provided by TwoPoints.

Add to this, rapid development in the disciplines of Shoppers

Marketing and Shoppers Insights and the critical nature of acorporations relationship with its key retailers is self-evident.

With its wealth of experience and expertise, TwoPoints is well-

placed to take advantage of these opportunities.

Current ProspectsREDBULL Trade Relationship Program

PRUDENTIAL Agency Force Incentive ProgramGAB Trade Relationship Program



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Contact details:

Two Points Sdn Bhd16A Jalan USJ 1/33

USJ1, 47600 Subang Jaya

Selangor Darul Ehsan

Malaysia

Tel: +603 8024 6899

Fax: +603 8024 7899

Contact person:Teng Huey Jong (+6019 666 2228)

Two Points Credential

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