Twitter? What, why & how.
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Twitter 101 – The Basics : 8 November 2010- @bryonycole
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What is Twitter? Why do we need it? How do you do it?
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a new form of online communication
One -> OneOne -> many
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Side by side
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...new way of listening
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Main features of Twitter
•140 characters•Followers
•Desktop or Mobile
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Why use Twitter?
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1. market research
2. more contact = more sales
3. Google likes Twitter
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Users find great value in connecting with businesses of all kinds on Twitter
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1. Share their experience
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2. Provide feedback
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3. Discuss product ideas
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4. Exclusive deals
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5. Get customer service
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So what does Twitter do for student placement providers?
Online presence, more connections, share information
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Before you dive in
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• Signing up for an account takes just a few minutes
• To help people recognize and trust your account, fill out your profile completely and include a picture
Getting started is easy
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• Following somebody means you’ve subscribed to their tweets
• To find people talking about your company or topics in your field, use search.twitter.com
• When you find a good candidate, look under their picture for the Follow button
• You can also choose to interact without following an account, just send them a tweet
Follow relevant accounts
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Post tweetstips / links / thoughts / experiences / respond to questionssay hi / respond to comments / praise / complaints / jokes
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more than words...
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Retweets
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I just heard that Coke is releasing Coke2.0 in November!
Retweets
The Twitter user @benholbrook tweets:
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RT @benholbrook I just heard that Cokeis releasing Coke2.0 in November!
You retweet by posting
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Hashtags ?
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1. Build relationships
2. Leverage the real-time
3. Manage resources
So, 3 tips for best practice
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• Listen for comments about you
• Respond to comments and queries
• Ask questions
• Post links to things people would find interesting
• Retweet messages you would like to share
• Use a friendly, casual tone
• Don’t spam people/don’t sell
Build relationships
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Leverage real time
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Manage resources
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Twitter office hours
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Automation
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Attribution
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• To follow somebody is to subscribe to their messages
• A tweet is an individual message
• A DM or direct message is a private message on Twitter
• RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit
• Trending topics are the most-discussed terms on Twitter at any given moment
Key terms
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• @username is a public message to or about an individual on Twitter
• A hashtag—the # symbol followed by a term and included in tweets—is a way of categorizing all the posts on a topic
• Shortened URLs. To fit links into the short messages, Twitter shrinks some URLs down automatically
...and some special lingo