Twitter Top Tips and Best Practice
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Transcript of Twitter Top Tips and Best Practice
What makes a good tweet?• Grammatically correct and in clear,
concise language
• You’ve got 140 characters, but statistics show that for best engagement your tweet should be 71-100 characters
• Mention other Twitter handles
• Include a link to direct users to another source of information
• Use a relevant hashtag, which trendjacksonto what others are talking about or links to a University campaign
What makes a good tweet?• Format: Engaging picture or video content
– Tweets with images receive 94% more retweets, 89% more favourites, 18% more clicks
– 80% of Twitter usage in the UK in on mobile devices – your image shouldn’t be too large or it will take too long to load
• Content: Be aware of your audience - stop and think whether this is a topic they would want to read about
Content tips
• Be aware of the difference between ‘Tweets’ and ‘Tweets and replies’!
– Any tweet that starts with a Twitter handle is a direct tweet, and will show in the ‘Tweets and replies’ section of your page
– Its social reach will be limited to the one account you sent it to
– Start your tweet with text, rather than a Twitter handle
Content tips• You cannot use punctuation in a hashtag
– Drop . , / & - ‘ “ ! ? £ from your hashtags
• Any text contained in a tweet will appear in a Twitter search
– Think about using keywords as well as hashtags
• Refer to the Communications and Marketing Editorial style guide for help with writing in an appropriate tone of voice for the University
Think about when to post
• The point of Twitter is for content to be relevant and timely
• Look at what’s trending and how this can relate to us
Think about when to post• B2C engagement and CTRs
are highest on weekends and Wednesday - Quicksprout
• Takeaway lessons:
– Wednesday and Friday could be good days for ‘big’ posts
– You need to post regularly for best engagement – we post everyday from the corporate channel
– Will students want to see lots of posts about the University on a weekend?
Think about when to post• According to Twitter, users
are 181% more likely to be on Twitter during their commute
• Users are 119% more likely to use Twitter during school or work hours
• Takeaway lesson:
– Think about when your users are online –lunchtime, between lectures (e.g. 12.45-1pm)
5 questions to ask yourself before you post to your social media channels - Hootsuite
Look at what others are doing• What are competitors
posting about?
• What works in their posts and what doesn’t?
• What lessons can we take from this?
• Look outside of the Higher Education sector
– BBC News (UK) elections coverage
Take advantage of the free tools available• Followerwonk: Find, Analyse and Optimise for Social Growth
• #onemilliontweetmap: Visualise tweets and aggregated Twitter data in a world map
• Klout: A ranking based on your social authority - know what your online impact is
• Bitly: A free link shortener – save characters and measure click throughs
• 59 free Twitter tools – navigate this list by analytics, chats, discovery, follow/unfollow, mentions & monitoring, scheduling, timing, trending topics, twitter clients, other
Useful accounts to follow@simplymeasured
@moblized_social
@buffer
@mashable
@jasongor_don
@marketingcloud
@boomdgtl
@spinxdigital
@hootsuite
@Smexaminer
@addthis
• Use Twitter itself to find and read interesting articles and blog posts
• This is an easy, bite-sized way to stay up to date with trends in social media marketing
• Takeaway lesson:
– Search for #SocialMediaMarketing on Twitter and have a read
Behind @unisouthampton• Our Twitter account has 29,658 followers
– 56% male, 44% female
– 91% have their official language set as English
• Our social aims are in support of the University’s C&M strategy
– The content we tweet must maintain and build our reputation with students (current and prospective), staff, alumni and partners
– We tweet several times a day (6 maximum) and aim to respond to messages within 2-3 hours
• We use SocialSignIn to manage posts, monitor our inbox, and analyse campaigns
– This is a paid dashboard, other free options are available
Any questions?Corinna [email protected]