An approach for using Twitter

Can you navigate social media effectively?

How do I get started in Twitter?

IE: @frederictonhome..and your message!

● If you only post a message on the wall it may be difficult for your intended listener to notice it.

● It's kinda like talking in a busy room, you can't hear everything. To direct a post to a select group of individuals address them using the

●

● @ symbol

● So, now when you use the @ symbol before someones name it creates a link to that persons Twitter profile

● Then Twitter notifies that person via email that they were “mentioned”

Use the reply button to answer a tweet and write in the box below

● If you see someone's content you want to share use the RT or retweet button

● After you RT you will see some fields turn green, indicating that you have retweeted.

Hash Tags #

● # sign or Hashtags are used in Twitter to make a certain term easily searchable.

IE: #Movember, #Thenorthsidemarket, #Fredericton

● Road Trip...– Time to set up

your account and send a tweet.

– Use @ and #, Tweet to someone! Remember to reply to them if they respond.

● Bonus Points!● Tweet the following

message:● @frederictoned I'm

learning to use twitter with Fredericton Ambassador Chris Pitman.

● Now, it is time to search for friends, remember that an effective twitter experience is NOT a numbers game but is based on relationships.

● Add friends and key people or groups of interest not just anyone.

● You must develop relationships on twitter for it to be a beneficial experience.

How to follow someone

Profile Summary comes up

To Unfollow

Click Here

Do's for effectively using Twitter

Now you're on your way to using your new twitter account. Keep in mind that the same rules that apply to a social situation in your face to face experiences still apply to social media. BE NICE!

● Share your opinions on topics and engage conversations.

Do's for effectively using Twitter

● Be genuine, interesting and at times funny.● Comment on other peoples tweets and respond

when they comment on yours.● Share information that others are interested in.

Such as links, articles and points of interest.● Engage but keep it brief!!! You only get 140

characters.● Use a link shortener when possible.

Don't for using Twitter

● Don't self promote on twitter (share information instead)

● Don't broadcast your profession to everyone!● Don't try to sell your products or services● Don't upload your advertising material● Don't spam people...build relationships!

Creating a list

● To organize your contacts into lists go to your profile and click on Lists,

● Then click Create List● Add a name and description and select the

privacy settings and click Save List.

● To Add people first select your list and enter someone into the search field. Once the results are populated press the button next to the follow button and select from the dropdown.

BREAK TIME!!

● Remember... like any conversation the most important thing to do on Twitter is to Listen.

– If you are using Twitter for business purposes people are telling you exactly what they want. All you have to do is actively listen and then act on it.

USING TWITTER FOR BUSINESS

● Like anything in business Twitter works best if you have a plan. You need a strategy to ensure that the time you spend on Twitter brings in your desired end result.....money.

● There are some tools we can use to help us achieve this.

TIME = Money

● First we must consider what is important from a business perspective.

– How can I use Twitter to save time?

– How do I manage multiple accounts?

– How do I manage my reputation?

– How can I follow and unfollow effectively to optimize my account?

– How do I get Twitter to work for me when I'm offline?

How can I use Twitter to save time?

● Use a Dashboard like Hootsuite, Gremln or Tweetadder to manage your accounts

– You can manage your tweets;

– Your reputation

– Your leads

– Follow or Unfollow and manage them in Ratios

– Key word Search

– Create RSS Feeds and automatically Syndicate

Dashboards- Tweetadder

Dashboard at mashable.com

Hootsuite Dashboard

How do you manage your reputation?

How to follow or unfollow effectively

How do I get Twitter to work for me when I'm offline?

● Check out;● Twitvid for Twitter Videos● Twitter Feed to feed your blog, LinkedIn,

Facebook and more...● Tweetboard puts your tweets onto your website● Twit Box, post to and monitor multiple accounts

Guide for getting started in Twitter

Book your next event today!

● Book your next event today!

● Call Chris Pitman

506-238-4497 or email pitman@rogers.com