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Twitter Twitter
As a Social Media OutletAs a Social Media OutletBy: Stephanie, Kaitlyn, Dave, Lauryn, Jaime and CourtneyBy: Stephanie, Kaitlyn, Dave, Lauryn, Jaime and Courtney
Group 6Group 6
ObjectivesObjectives Jaime- The beginning of TwitterJaime- The beginning of Twitter
Dave- Twitter & PR Dave- Twitter & PR (politics, news, businesses)(politics, news, businesses)
Lauryn- Twitter Chat & Social NetworkingLauryn- Twitter Chat & Social Networking
Kaitlyn- PR Studchat Kaitlyn- PR Studchat ( details)( details)
Stephanie- PR Studchat Stephanie- PR Studchat (experience)(experience)
The Birth of TwitterThe Birth of Twitter
What is Twitter?What is Twitter?
Cofounders- Cofounders- Even Williams, Biz Stone, Jack DorseyEven Williams, Biz Stone, Jack Dorsey
Twitter and News organizationsTwitter and News organizations
The Birth of Twitter IIThe Birth of Twitter II Twitter is useful when stories are in Twitter is useful when stories are in
progressprogress
Twitter = easy accessTwitter = easy access
Who uses Twitter? Who uses Twitter? ( various age groups, broader use)( various age groups, broader use)
Twitter In PoliticsTwitter In Politics
Positives:Positives: use Twitter to interact in use Twitter to interact in
real time with their real time with their constituentsconstituents
gage public support on gage public support on various bills being various bills being proposed proposed
feedback to the opposing feedback to the opposing party’s ideas. party’s ideas.
Understand minority public Understand minority public opinionopinion
Use to react to important Use to react to important speechesspeeches
NegativesNegatives
Content of speeches can Content of speeches can be misconstruedbe misconstrued
Difficult to put “positive Difficult to put “positive spin” on issues.spin” on issues.
Privacy issues.Privacy issues.
Twitter Used In the Main Stream Twitter Used In the Main Stream MediaMedia
PositivesPositives Discuss current issues Discuss current issues
that are being talked that are being talked about in the news in about in the news in real time.real time.
Example: CNN’s Rick Example: CNN’s Rick SanchezSanchez
Provides audience Provides audience feedback- allows feedback- allows audience to interact audience to interact with news reporters. with news reporters.
NegativesNegatives Opinions expressed Opinions expressed
are not always that of are not always that of the host. (i.e., the host. (i.e., responders are often responders are often employees.) employees.)
Potentially impact Potentially impact reputation of companyreputation of company
How Today’s Businesses Use How Today’s Businesses Use TwitterTwitter
PositivesPositives gain valuable insight gain valuable insight
from consumersfrom consumers– DemographicsDemographics
Consumer feedbackConsumer feedback
How it has impacted How it has impacted businesses?businesses?
NegativesNegatives Product vulnerability. Product vulnerability.
Potential to become Potential to become too focused on a too focused on a specific demographic specific demographic population. population.
History of Social NetworkingHistory of Social Networking
BBS- Bulletin Board System BBS- Bulletin Board System
CompuServe-computer communication CompuServe-computer communication system ( 1970’s)system ( 1970’s)
AOL-”internet before the internet”AOL-”internet before the internet”
Social Websites ExplodeSocial Websites Explode
Friendstar, Myspace, FacebookFriendstar, Myspace, Facebook
Multiple uses for these social websitesMultiple uses for these social websites (friendship, networking, possible interviews)(friendship, networking, possible interviews)
Twitter- the most advanced form of social Twitter- the most advanced form of social networkingnetworking
PRStudChatPRStudChat
PRStudChat- function PRStudChat- function (Brings people together)(Brings people together)
Deirdre Breakenridge- MarketwyseDeirdre Breakenridge- Marketwyse
Hashtags & TweetsHashtags & Tweets
PRStudChat IIPRStudChat II
What does PRStudChat have to offer?What does PRStudChat have to offer?
PRStudChat Event PRStudChat Event (when and where)(when and where)
Event Prize for the school with most Event Prize for the school with most participantsparticipants
Postive Publicity for winning school!Postive Publicity for winning school!
#PRStudChat #PRStudChat Hundreds of students and professionals are able to connect all over the U.S.
- participants from: NJ, NY, Fla., Ore., Ala.,
409 different perspectives interesting perspectives about public relations - http://wthashtag.com/Prstudchat
-1800 tweets in #PRStudchat during event
Open participation in real time- able to get instant reaction and feedback to questions
Complications Complications
Too many responses, sometimes difficult to Too many responses, sometimes difficult to follow. follow.
#PRStudchat- not a forum to meet “Puerto #PRStudchat- not a forum to meet “Puerto Rican Studs”- (sorry ladies)Rican Studs”- (sorry ladies)
– Should have invitational access to prevent this.Should have invitational access to prevent this.
ConclusionConclusion