TWITTER

By: Travis Guthrie

History and Overview

The founders are Jack Dorsey, Evan Williams, and Biz Stone

On March 21, 2006, @Jack sent the first tweet

The name twitter was inspired by the platform Flickr

200 million users worldwide

More then 150 million tweets daily

Max of 140 Characters allowed per tweet

Major Impacts

Has significantly influenced micro-blogging

Twitters tipping point in 2007 at the event South by Southwest

Has changed the way media/politics reach out to society (Breaking news, events, scores, etc)

Uses influence for the good by (creativity, courage, learning, inspiration)

Instant sharing of information whether positive or negative

Key Performance Indicators

Tweets/ Retweets

Followers

Following

Listed

Alerts

Mentions

@[twitter username] replies

Personal Use

Stay connected with friends, family, news, and businesses

Quick answers

Microblogging

Inspire yourself and others

Business Use

Connect with your customers to help promote your company and brand

Customer feedback/updates so you can improve your product or service

Builds brand loyalty and brand awareness

Helps optimize for searches

Market your brand for free to millions

“Twitter is Viral” (Dell has perfected this with their promotions)

Problems associated with

Business and Personal usePrivacy issues

False or misleading information

Real time information

Personal and business image

Can be addictive

Advertising Opportunities

Target niche markets

Target ads based on interests

Can run contest and promotions

Build your personal brand

Allows you to interact with customers and build stronger relationships

References

"Blazing Minds." Blazing Minds. N.p., n.d. Web. 02 Nov. 2012. <http://blazingminds.co.uk/twitter-personal/>.”

The Daily SEO Blog." SEOmoz. N.p., n.d. Web. 02 Nov. 2012. <http://www.seomoz.org/blog/tracking-the-roi-of-social-media>."The Globe and Mail."

The Globe and Mail. ANDRÉ -140-characters-at-a-time/article573416/>. PICARD, 20 Mar. 2011. Web. 02 Nov. 2012. <http://www.theglobeandmail.com/technology/digital-culture/social-web/the-history-of-twitter

"Tweet Sort Twitter Marketing." Twitter Marketing Guide. N.p., n.d. Web. 02 Nov. 2012. <http://tweetsort.com/>.