Twitter .ORG :
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Transcript of Twitter .ORG :
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Twitter.ORG:What, why, who and how for
Nonprofit Organizations using Twitter
AmySampleWard.org Amy Sample Ward NetSquared.org
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Twitter.ORG:What, why, who and how for
Nonprofit Organizations using Twitter
AmySampleWard.org Amy Sample Ward NetSquared.org
Road Map:
• What is Twitter?• Why use Twitter?• Who’s using Twitter?• How do I get started?
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What is Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
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What is Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
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Why use Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
To LISTEN:• Find conversations
• Find who’s having the conversations
• Find out how you/your organization can contribute
• Identify what’s missing from the conversations (may be an opportunity to ramp up your resources or information section on your website)
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Why use Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
To CONVERSE:• Ask questions
• Answer others’ questions
• Pass on information, links, and ideas
• Connect with your community members, potential funders, volunteers, and those passionate about your organizations’ work
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
3 Case Studies
The Women’s Museum National Wildlife Federation
AmnestyUK
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
What they are doing RIGHT:
• Balanced stream
• Being real
• Motivating the community
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@TheWomensMuseum
Balanced Stream:• link to your website, and link to others’
• talk about campaigns, talk about news, talk about what other people are interested in, too
• Ask questions and offer answers
• Say “please” and “thank you” always!
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@TheWomensMuseum
Being Real:• link to your website
• Be honest about who’s “behind the curtain”
• Use the settings to provide more information
• Connect back to Twitter from your website
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@TheWomensMuseum
Motivating the Community:
• Create campaign beyond today
• Know the audience
• Know the tool
• Find allies and promoters
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
What they are doing RIGHT:
• Amplifying the message
• Being real
• Connecting the community
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@NWF
Amplifying Message:• Diverse content
• Include links
• Call to action
• Recognize participants (and say “thank you”)
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@NWF
Being Real:• link to your website
• Be honest about who’s “behind the curtain”
• Use the settings to provide more information
• Connect back to Twitter from your website
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@NWF
Connecting the Community:
• Create campaign beyond today
• Know the audience
• Know the tool
• Find allies and promoters
• Connect it in real-time with your website
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
What they are doing RIGHT:
• Personalizing the organization
• Being real
• Shining light on real issues
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@AmnestyUK
Personalizing the Organization:
• Talk like people, not press releases
• Include links
• Use the tools
• Invite the community at large to join you!
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@AmnestyUK
Being Real:• link to your website
• Be honest about who’s “behind the curtain”
• Use the settings to provide more information
• Connect back to Twitter from your website
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Who’s using Twitter?
AmySampleWard.org Amy Sample Ward NetSquared.org
@AmnestyUK
Shining Light on Real Issues:
• Integrate with other platforms
• Create options specific to tools
• Provide all the tools supporters need
• Recognize participants (and say “thank you”)
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How do I get started?
AmySampleWard.org Amy Sample Ward NetSquared.org
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How do I get started?
AmySampleWard.org Amy Sample Ward NetSquared.org
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How do I get started?
AmySampleWard.org Amy Sample Ward NetSquared.org
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Twitter me!
AmySampleWard.org Amy Sample Ward NetSquared.org
Thank you so much!Looking forward to continuing the conversation
with you online:• @amyrsward
• amysampleward.org• [email protected]