Twitter: #KunoSEO. Twitter: @CPollittIU - #KunoSEO Introduction kunocreative.com Chad H. Pollitt...

Twitter: #KunoSEO

Inbound Marketing is the New SEO

Facts, Figures & Data

Twitter: @CPollittIU - #KunoSEO

Introduction

kunocreative.com

Chad H. Pollitt

• Director of Inbound Marketing

Twitter: @CPollittIU - #KunoSEO kunocreative.com

Sponsored By

http://www.marketingtechblog.com/


Agenda

• The Old SEO

• The New SEO

• What are the Causes?

• What Does this Mean?

• Q&A

kunocreative.com


The Old SEO


The Old SEO

• Technical SEO

– On-page Sculpting

– Link Building

– SEO Programming

– Competitor Audits

– SEO Architecture

– Content for the Sake of Content

kunocreative.com


The Old SEO


The Old SEO

Pay Per Keyword

Pay for Rankings

Pay for Traffic


The Old SEO


*Data from the MarketingTechBlog.com

The New SEO

http://www.marketingtechblog.com/organic-ranking/


What Does this Mean?

Where You Rank Doesn’t Matter – How Many Keywords

Drive Traffic Does

kunocreative.com

Take-a-way #1


The New SEO


The New SEOTraditional SEO vs. Inbound Marketing


The New SEO

2-3 Blog Posts/wk 5-10 Blog Posts/wk0

5000

10000

15000

20000

25000

30000

35000

# of Organic Visits

Traditional SEO Inbound Marketing


The New SEO


2000

4000

6000

8000

10000

12000

14000

16000

# of Organic Keywords Driving Traffic

Inbound MarketingTraditional SEO


The New SEO


50

100

150

200

250

300

350

400

450

500# of Organic Leads

Inbound MarketingTraditional SEO


The New SEO

5 posts/week

Traffic from 2,480 Keyword Phrases

Traffic from 13,798 Keyword Phrases = 556% Increase

10 posts/week

13 Months

13 Months

5 - 10 Posts/wk2 - 3 Posts/wk

kunocreative.comTwitter: @CPollittIU - #KunoSEO

The New SEO


What are the Causes?

kunocreative.com

“. . .make sure that your site adds value. Provide unique and relevant content that gives users a reason to visit your site first.”

-Google’s Webmaster Guidelines



• Google Panda Launched (Feb 2011)

Subsequent Panda Updates 2 - 2.5.2 (Apr - Oct 2011)

http://www.brafton.com/infographics/why-content-for-seo

http://www.brafton.com/infographics/why-content-for-seo



Create Original, Problem-solving and/or Entertaining

Content

kunocreative.com

Take-a-way #2


• Google Caffeine Update "Freshness" (Nov 2011)

Google Caffeine Launched (Jun 2010)

kunocreative.com


http://googleblog.blogspot.com/2011/11/giving-you-fresher-more-recent-search.html

http://googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html


Publish Content Frequently

kunocreative.com

Take-a-way #3



• J.C. Penney, Forbes & Overstock.com get caught doing black hat link building (Feb 2011)

kunocreative.com


http://www.nytimes.com/2011/02/13/business/13search.html?_r=4


Don’t Buy Links or Use Link Building Services

kunocreative.com

Take-a-way #4



• Google Limits Keyword Search Query Info (Oct 2011)

kunocreative.com


http://www.kunocreative.com/blog/bid/66288/Google-Limiting-Keyword-Search-Query-Info-Should-You-Care



33% of Total Organic Leads

22% of Total Organic Search


Search Results & Technical SEO ROI are harder to track

kunocreative.com

Take-a-way #5



• Google +1 Launched (Mar 2011)

• Google+ Social Media Platform Launches (Jun 2011)

• Google+ Business Pages Launched (Nov 2011)

kunocreative.com


http://googleblog.blogspot.com/2011/03/1s-right-recommendations-right-when-you.html

http://mashable.com/2011/06/28/google-plus/

http://googleblog.blogspot.com/2011/11/google-pages-connect-with-all-things.html


• Google & Bing Admit to Using Social Signals (Dec 2010)

• Google Search, Plus Your World (Jan 2012)

kunocreative.com


http://searchengineland.com/what-social-signals-do-google-bing-really-count-55389

http://googleblog.blogspot.com/2012/01/search-plus-your-world.html


Distribute Content via Social Media – Be Social

kunocreative.com

Take-a-way #6



In order to maximize search engine visibility & organic leads

you must. . .

kunocreative.com

What Does ALL of this Mean?


Take-a-way #7

kunocreative.com

Take-a-ways

1. Where You Rank Doesn’t Matter – How Many Keywords Drive Traffic Does

2. Create LOTS of Original, Problem-solving and/or Entertaining Content

3. Publish Content Frequently

4. Don’t Buy Links or Use Link Building Services


kunocreative.com

Take-a-ways

5. Search Results & Technical SEO ROI are harder to track

6. Distribute Content via Social MediaBe Social

7. Inbound Marketing is the New SEOEmbrace it all. . .


Building Links Naturallywith the New SEO

Facebook.com/kunocreativeTwitter: @CPollittIU - #KunoSEO


Sponsored By

http://www.marketingtechblog.com/


Thank You for Attending!

kunocreative.com

Contact Kuno Creative for more information on effective SEO with Content Marketing, Social Media & Inbound Marketing.

Slides are available at

Questions?

http://www.kunocreative.com/blog/bid/71431/Inbound-Marketing-IS-the-New-SEO-Facts-Figures-Data-Slides

Twitter: #KunoSEO. Twitter: @CPollittIU - #KunoSEO Introduction kunocreative.com Chad H. Pollitt...

Documents

Transcript of Twitter: #KunoSEO. Twitter: @CPollittIU - #KunoSEO Introduction kunocreative.com Chad H. Pollitt...