Twitter In 10 Slides Guide

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Tweet Slam Presentation

Twitter in 10 SlidesNew Media Visionary, Speaker, Consultant & Author

Rodney Rumford has been featured in:

�The Wall Street Journal

�Business Week

�Fortune

�Search Engine Standard

�Revenue

�The San Jose Mercury News & many more

He is CEO of Gravitational Media, Facereviews.com

& SociallyBranded.com

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Why Twitter Matters

• ~5 Million People

• 341% Annual Growth

• Brand & Marketing Opportunity

• Access & Influence

• Sharing Velocity

• Business Use Cases

• New Communication Medium

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Every Users Voice Has Influence

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These Are Your Customers

• They Are Talking!

• Are You Listening?

• Are You Engaging?

• Conversation Happens With or Without You

• WOMA

• Evangelists & Detractors

• Big Opportunity

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Twitter is a Particle Accelerator

• Data Flows Rapidly Across Eco-Systems

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Conversation Flow

• Frictionless WOMA

• Rapid Velocity

• Ripple Conversations

• Influence Magnification

• Retweet Messages

• Drives Outside Twitter

Eco-System: Facebook,

Blogs, Mobile…

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Branding & Marketing Survey

• Survey Results of Hundreds of Users• 89% See Marketing Opportunity on Twitter• 51% Interact with Corporate presences

© 2008, Gravitational Media

All Rights Reserved.

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9 Brands on Twitter

• Comcast

• H&R Block

• Southwest

• IBM

• Intel

• QuickBooks

• Jet Blue

• Dell

• SAP

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Twitter Value Pyramid

Value

Influencer Response

Your Value Add

Who You Interact With

Who Follows You & Their Influence

Who You Follow: Influence & Numbers© 2008, Gravitational Media, All Rights Reserved.

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9 Twitter Business Use Cases

• Customer Service

• Client Retention

• Branding & Marketing

• Polls & Surveys: Focus Group

• Networking Channel

• Website Traffic

• New Customer Acquisition

• Communication Network

• Reputation Management

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Twitter Benefits

• Better Relationships

• Customer Loyalty

• Site Traffic

• Happy Clients

• New Customers

• Increased Brand Reach & Revenue

• Informed Feedback Loop

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The Twitter Knowledge Package

• Learn Quickly: Actionable

Items, Best Practices, Trends

• Extract Business Benefit &

Increase Brand Visibility

• Build a Power Network

• Drive Brand Exposure

Revenue, Traffic & Value

• Multi-Media Format: Guide,

Workbook, PowerPoint's &

Videos

Twitter In 10 Slides Guide

Technology

Transcript of Twitter In 10 Slides Guide