Twitter: from followers to co-creators

Anna MikhaylovaState Historical museum

MCN2015

@1stHistorical~ 480K followers

2013

#МузейныйМарафон (museum marathon)

#МузейныйМарафон

•March 2014• One session – one museum• 8 pm (Moscow time) on

Tuesday and Sunday• 30-40 minutes

#МузейныйМарафон

•History•Building•Collections• Internet resources

#МузейныйМарафон

«When you start following museum @..., the person who runs its account smiles. Let's spread smiles!’»

It usually works :)

#МузейныйМарафон

#МузейныйМарафон

• 2-3K impressions for each tweet• 50-60 active followers support

each session• 137 museums• The most longstanding museum

Twitter project in Russia

#МузейныйМарафон

•Professional communication•Audience engagement

#МузейныйМарафон

Audience engagement

#МузейныйМарафон@melkin_88

#МузейныйМарафон@NezhnayaN

#МузейныйМарафон@fond1812

#МузейныйМарафон@olgazhdan

#МузейныйМарафон@npkopaneva

#МузейныйМарафон@teamoffuture

#МузейныйМарафон@glam_evil

Tips

• If content as the king, collaboration is the queen • try to thank everyone who participate in the

session• announce session in advance mentioning

followers who might be interested to join• live-tweeting brings more engagement• Storify as much as possible

Anna Mikhaylova @Madlena_P

State Historical museum@1stHistorical