TWITTER @WINCHMFS

Bex.Lewis@winchester.ac.uk

26th May 2010

Time is Short. Money is Short.

Invest in Twitter? What is Twitter? How do you use it? What are some of the conventions

of Twitter? Where can you find out more?

Image: http://www.xenstudio.co.uk/blog/sales-and-marketing/using-twitter-in-your-small-business-marketing/

What is Twitter?

Image: http://www.digitalgurus.co.uk/blog/?cat=4&paged=2

What is Twitter?

140 Characters known as “Tweets” Displayed on author’s profile page

Read by subscribers (known as “Followers”)

Privacy Options (not recommended)

http://twitter.com/stephenfry

Thanks to http://twitter.com/ccondray for the structure of a couple of slides…http://www.slideshare.net/collincondray/getting-started-with-twitter-4053835

Why Twitter?

Why would you bother with Twitter? Instead of Facebook/LinkedIn/MySpace Because

Fast – Only 140 characters Interesting people talk there Fun! Sharing interesting information draws followers.

More followers means more reach and more influence

Connect with people you wouldn’t normally meet Public – what you talk about is picked up by

search engines.

Image: http://tweeterism.com/3-ways-to-work-within-twitters-140-characters-limit/

Different from Facebook?

More interest/thematic based

Not time/geographically dependent

Not as “personal” ‘I had toast’ does not cut it

Image: http://ralhan.files.wordpress.com/2009/03/twitter-vs-facebook.jpg

http://www.surveymonkey.com/MySurvey_Responses.aspx?sm=m9x8rcUwXSKoQIAxwFlHgqD6gCinHk3r9xLwZlq%2btEM%3d

What do you want to do on Twitter? Build personal brand Find friends with similar interests Show your expertise Drive traffic to your business/course Find new readers for your blog Share your passion Communicate what you’re working on

with colleagues

Image: http://digital-fingerprint.co.uk/

Getting Started with Twitter

Image: http://michaelhyatt.com/2008/05/the-beginners-guide-to-twitter.html

http://twitter.com/

https://twitter.com/invitations

http://twitter.com/drbexl

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TASKS

Set up your Twitter account/user name Short is sweet!

Set up your profile Full Name Location Link to personal or winchmfs website

http://winchmfs.wordpress.com/ Bio: 160 characters, think ‘keywords’ Photo (of your face!) Can use e.g. http://www.twitbacks.com/ to

change the default background

Image: http://doubleyourincomechallenge.com/blog/wp-content/uploads/2009/08/twitter-name-copy-300x300.jpg

What are the conventions of Twitter?

Image: http://www.amazon.co.uk/Well-Bred-Persons-Book-Etiquette/dp/0752442902/ref=sr_1_3?ie=UTF8&s=books&qid=1274619356&sr=1-3

http://bit.ly/catuMv

@winchmfs

What is Twitter about?

Twitter is about relationship building, you can’t just “broadcast” announcements out, you need to engage with your followers.

Twitter Home

FIRST TWEET

Tweet

Simply type (140 characters or less), then press ‘Tweet’ The shorter you keep it, the more options you give others to

“RT” Learn that ‘text language’

http://www.netlingo.com/acronyms.php Congratulations, you’ve just sent your first tweet!

Retweets: A Mark of Approval

#Hashtags: Following Conversations

Well-known: #followfriday We want REASONS http://wthashtag.com/

Invent a Hashtag Keep it short, e.g. #cmn10 Worth checking it’s not in use (

http://www.hashtags.org/) For an event, agree beforehand.

TASK

Visit: http://wthashtag.com/

Identify a hashtag of interest, and add an entry to the conversation

21st May: I loved http://wthashtag.com/Lesserbooks

#: Follow a Story

http://hashtags.org/condem

Direct Messages

FOLLOW & BE FOLLOWED

@drbexl @winchmfs @markshaw @jamesclay @nwjerseyliz @lisaharris @mattbuck_hack

Start Following Finding people to follow

http://www.markshaw.biz/20-mins-per-day-twitter-workout/ The 20 Minute per day Twitter Workout 1. Send out 3 social chit chat messages as you go about your day

2. Share 3 things that you have found that you want to share with others3. Retweet 3 messages from others, that you wanted to share with others4. Send out 2 messages that demonstrate your expertise or knowledge5. Spend time replying to anyone that messages you6. Spend time answering any questions around your area of expertise7. Spend some time recommending other peeps to follow8. Answer any direct messages that are not spam9. Invite a daily question on your area of expertise or knowledge10. Find several new peeps to follow each day based on your criteria11. Spend time in the Search, listen & then engage when you can add value

TASK

Find 20 people to follow http://mrtweet.com/ http://www.twellow.com/

Find an appropriate message and ‘RT’ it Write a message which you would like

RT’d on the @winchmfs site

Image: http://social-shirt.com/wp-content/uploads/retweet_me_shirt-p235424843409036863o1o7_325-300x300.jpg

How Can Twitter Lists Help?

Image: http://gakuranman.com/eng/wp-content/uploads/2009/11/twitter-list.jpg

Identifying Lists

http://mashable.com/twitterlists/ http://listorious.com/

Lists

Right-hand column Lists I created Lists I am following

Don’t necessarily need to be ‘following’ someone to list them Some use as an alternate

to following Select ‘view all’

Twitter Lists: Being Followed

http://mashable.com/2009/11/04/twitter-lists-uses/

Twitter Lists: Following

TASK: Strategy

Who do you want to reach with the @winchmfs Twitter account?

What kind of tweets can you send? How often do you want to send? What categories are you going to use to

find new followers? Who is responsible – e.g. one person each

day? Do you want separate accounts for each

subject, feeding into @winchmfs?

Twitter Tools/Third Party Apps

Image: http://www.hongkiat.com/blog/wp-content/uploads/twitter-tools.png

http://echofon.com/twitter/iphone/

http://www.twitpic.com/

URL Shortening Services

http://tinyurl.com/http://bit.ly/

http://friendorfollow.com/

http://hootsuite.com/dashboard#http://digital-fingerprint.co.uk/2009/09/

hootsuite/

http://www.twitalyzer.com/

http://www.youtube.com/watch?v=lGJTqenzdGk

http://www.slideshare.net/drbexl/twitter-for-jisc-1-march-2009

http://mashable.com/guidebook/twitter/

http://mashable.com/guidebook/twitter/

So, what do I need to do?

Tweet often Tweet honestly, Don’t think too much Follow interesting people.

Not compulsory to follow back

Link to interesting stuff Re-tweet other’s

knowledge Respond to debates in

your area of expertise

Image: http://blogforprofit.com/wp-content/uploads/2008/05/what-are-the-unspoken-rules-of-social-networks.jpg