Twitter for the Power User
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Twitter for the Power User
Twitter • Urban dwellers • Average household income +$100k • 241 million monthly users, over 100 million daily users • 73% of consumers report increased confidence in a SMB after
following and reading tweets • 57% of consumers have discovered a new SMB on Twitter • The most common reason someone tweets at an SMB is to
share a positive experience.
Twitter • 6 types of conversations • none are purely 1 to 1
Examples
Kelly Robinson Mixes one-‐on-‐one interactions with content redistribution, self-‐published articles and personal interests (4sq check-‐ins, home décor, fitness)
Renee Fishman
Real estate trends, productivity tips, professional and personal anecdotes. *rich media
Finding Your Community
Twitter for Business Building a community without paying them or asking them to join. • How you find them • How you maintain and find more • How to engage and interact
Advanced Search
Beyond the Mention: Search Operators
• Make private lists for listening • Public lists for accolades • Favorite Vendors • Thought Leaders • Best Neighborhood Spots
Determining Influencers 1. Look at their lists 2. Follower counts are OK • are they real followers? • search their handle, who’s RTing their content?
Engaging and Creating Advocates
Live Tweeting • Join TweetUps
• Industry (#ICNY) • Fashion • Fitness • Food (#NYFWF)
• Pre-‐Event Prep • Figure out the hashtag • Follow/list speakers and attendees • Tweet a few days out you’ll be there
• At the event • Have a mix of content
• rich and text • Post-‐Event
• reach out and thank people of interest
Semantics
Most ReTweeted you twi(er please retweet post blog social free media help
please retweet great social media 10 follow how to top blog post check out new blog post
Least ReTweeted
Science of ReTweets, Dan Zarella
game going haha lol but watching work home night bed
well sleep gonna hey tomorrow :red some back bored listening
Hootsuite
Setting Up Your Account
Navigate to hootsuite.com Connect your Twi(er account
The Dashboard
Streams
Streams
Analytics
Hootsuite: Takeaways
• Use streams to segment searches, lists and conversations • Use Tabs to organize your streams • Schedule Tweets in advance when you know you won’t be
active • Install the Hootlet Button to make Tweeting easier
Twitter Tools
ManageFlitter: Manage your community, sort by influence, activity, follow/following, etc. WeFollow: Find Influencers FollowerWonk: Analyze influencers and their followers Tweriod: Determines what time your followers are on Twitter so you can reach the most people. Tweetreach: Impressions, reach and contributor data for phrases, keywords, screen names and links. Topsy: Search engine for Twitter.