TWITTER STRATEGIES FOR SYNAGOGUES

Presented by Lisa Colton, Darim OnlineOctober 26, 2010

- Social Media Basics

- Intro to Twitter

- Finding your voice, adding value

- Being conversational

- Listening

- Staffing

WRITE THIS DOWN: http://slidesha.re/nata-twitter

AGENDA

COMMUNICATIONS REVOLUTION

COMMUNICATIONS REVOLUTION

THIS IS AN ATTENTION ECONOMY

MOBILE GENERATION

Twitter Vocabulary

@ denotes username

RT = “ReTweet”

DM = Direct Msg

# denotes hashtag

Find Your Voice

Add Value

CROWDSOURCING

Real Life Example

LISTENING: @ mentions

LISTENING: Searches

Example of Hashtags,

#JED21

Basics• Hashtags help aggregate

information– Ex. #Jewish, #Israel, #Rabbi,

• Create conversations, aggregate content

• Recruit from networks to join conversations

• Help people find one another

Tips• If you create one don’t make it

too long• #ff, #followfriday – a way to

show others who you follow and why, a shout out

• #JED21 – Jewish education discussion

• #WhatRabbisDo• #URJbiennial• #NATA10

ALL ABOUT HASHTAGS

LEVERAGING NETWORKS

Who do you want to reach? What’s “viral” for you?

LEVERAGING NETWORKS

http://bit.ly

Twitter for iPhone & Blackberry

Human transparency (Who is it?)

Listening, then delegating as needed

Adding value

Building community

Marketing your feed

Integration with FB, etc.

STAFFING

Want to learn more?

Recommended Reading

Webinar: Jan 19, 2011

Recommendations:

Rabbi List:

http://twitter.com/#!/list/synagogue/rabbis

Synagogue List:

http://twitter.com/#!/list/synagogue/synagogues