Twitter for Recruiters

Silvia Rodriguez-Maldonado, Recruiter, Verizon Wireless, MWA Talent Acquisition

http://www.linkedin.com/in/silviars/en@Silvia_R_HR

• Twitter is a free micro blogging service available from PC or Smart phone.

• Posts (“tweets”) are restricted to 140 characters or less.

Tweets can include: • Shared links to interesting content on the web• Conversations around specific topics (using hash tags)

• Photos, video, music.• Real time accounts from people who are in the midst of a

newsworthy event, crisis or natural disaster.

• Over 140 million active users as of 2012.

• One of the top 10 most visited websites on the Internet

• Users of Twitter tend to be highly educated, tech‐savvy individuals between the ages of 25 and 45.

• No need to register to read tweets

• Free!

• Tweets: 140 character limit messages updated in real time‐

• Followers: individuals that choose to subscribe to your account to receive your tweets

• @ Replies:“@” Used in front of a Twitter username to refer or reply to them (i.e. @rpoggivzw Nice tweet Robyn!)

• Direct Message (DM): Private message sent to one of your followers. You can only send a DM to a user who is following you; you can only receive direct messages from users you follow.

• Retweet (RT): Sharing someone else’s tweets to your own followers

• Hash tags (#): Way of organizing/categorizing information (i.e. #job)

• Twitter Timeline Collection of tweets from accounts followed in real time‐

• Trending Topic - A word, phrase or topic that is tagged (using hash tags) at a greater rate than other tags. Trending topics become popular either through a concerted effort by users or because of an event that prompts people to talk about one specific topic.

Twitter Terms to Know

1. Create your account

• Username: Choose a professional Twitter name that is easy to remember and appropriately represents you.

• Profile: (Make sure is public) Add a profile picture. Bio: Short biography (Tell Tweeters what you do, Show a side of your

personality, Add something a little personal). Add your location and website (http://careersatverizonwireless.com/)

2. Download the Twitter app to your phone.

Where do I start?

• A mix of information about your jobs/events, job seeker advice, links, pictures, and industry information.

• Tweet live before/during/after your events

• If you have a hobby or something you are passionate about, tweet about it! This is another way to connect!

• Share content you like (retweet or share directly from websites)

• Use hashtags #job #Indianajobs #imhiring

What do I Tweet?

All social media tools -including Twitter- should

not be used only to broadcast and promote

products/services, but should include valuable

information, resources and tips that your

community can benefit from.

Branding Connect EngageFind and Attract Talent

• Career services of local Colleges• Colleges, student and alumni groups• Colleagues• Industry

bloggers/websites/organizations/groups/magazines• Local organizations/groups/events/bloggers• Follow back! Thank individuals that follow you by

following them back! Search by keyword on the search box

@Silvia_R_HR

Who do I follow?

Or do advanced searches at search.twitter.com/advanced

How do I find potential candidates?

Search by keyword: i.e. Recent graduate Purdue

Search foursquare check ins: i.e. 4sq Verizon Lafayette IN

See who career services is following, read the bios (seniors, alumni, student

group leaders)

Search by hash tags: #job #hireme

Connect and Engage

with the people you

find

Link your twitter to your other social media

Tweet about your passions in life and #hash tag them. Quality content coupled with an easy way to find it never fails. If others enjoy your content, they’ll add you

Take pictures. Pictures are heavily retweeted/spread around

From Kevin Rose, he has over 88,000 followers on Twitter, he is the second most followed after President Obama, read the full article here:

http://techcrunch.com/2009/01/25/kevin-rose-10-ways-to-increase-your-twitter-followers/

How do I get more followers?

Sources: VZW NE TAT Training Preso, Twitter Help, Alignmark, Wikipedia, @AnnemarieCoach, My own experiences.