Twitter For Charities

www.Twitter.com/TimboReid

Making TwitterWork For

Your Cause


1. What is Twitter?

2. Finding your way around

3. How to set up an account …

properly

4. Key concepts to understand

5. Ten Topics To Tweet

6. Questions


What Is Twitter?


It’s a micro-blogging platform

that asks you the question “What are you doing?”

and limits your answer to 140 characters.


Twitter is simply another communication

channel.


Setting Up Your Account … Properly


It’s another Touch Point so get your Brand right


Your Avatar

- Use your logo

- Ensure it is

complete- Ensure it

is readable- Use the

space allocated


Create a background inline with your website


Create an auto Direct Message that adds value

TweetLater.com


Hi & welcome. Here's how I aim to add value to your business

http://www.twitwall.com/view/?who=timboreid


Finding Your Way Around


Key Concepts To Understand


“What do I have to share?”


It’s a two-way street


You are entering a community


It’s list-building on steroids


Conductresearch


Share knowledge


Connect with people you’d otherwise not

meet


Start, enter & contribute to CONVERSATIONS


Tweet on brief“What is my core focus?”


Be authenticAvoid being on message


And if you get all this right...


... Twitter can be an effective channel for

communications & fundraising


10 Topics To Tweet1. Tips (How to…)

2. Research findings (Did you know…)3. Upcoming events

4. Requests for donations, volunteers…5. Ask a question

6. Retweet other’s tweets7. Links to relevant sites

8. News9. Job openings

10. Partner involvement


Twitter Set-Up Package

- Advice on best handle- Account set-up to include Bio

copy- Background creation

- Twitwall creation- Development of first 15 tweets

- Listed in 5 key directories- 30-minute phone call

- One month email support

$550

Twitter For Charities

Business

Transcript of Twitter For Charities