Exploring opinion leadership and homophily in political discussion networks of korean twitter users
Twitter For Business - The Digital Leadership Project - DSchool Edition
33
www.thedigitaldelusion.com @doylebuehler Doyle Buehler Twitter-Tastic!
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How to use Twitter for business.
Transcript of Twitter For Business - The Digital Leadership Project - DSchool Edition
www.thedigitaldelusion.com
@doylebuehler
Doyle Buehler
Twitter-Tastic!
Welcome to D-School -@Twitter
• What we’ll cover
• Why Twitter & Why For Your Business?
• Developing a Strategy & Making It Work
• Tools & Resources
• Admin Stuff
• Please type in your questions along the way
• Audio/video check?
• Screenshots? Yes! [Jing]
The Tools, The Process, The Knowledge
Hello, My Name is…
•Business Entrepreneur since 2002•MBA (2002, Leadership – Royal Roads University, Victoria Canada)•Multiple start-up businesses in the online ecommerce consumer market; fastest growing company in Canada; Canadian Innovation Award, multiple US patents.•Educator – teach Strategy, Business Planning & Entrepreneurship•Boutique Digital Media Agency for Entrepreneurs wanting to cut through the clutter•Considerable time working on the “inside” of Marketing Agencies, along with major Fortune 500 clients, putting the pieces together.•Judge for Australian Web Industry Association 2014; Presenter for the Australian Marketing Institute Congress 2014
Doyle Buehler
)1 300 681 911 * [email protected] www.TheDigitalDelusion.com
How I spent $250,000+ on a website
Want To Win A Paperback Copy of my book on Digital Leadership, “The Digital Delusion: How To Overcome The Misguidance & Misinformation Online”?
Tweet @doylebuehler #thedigitaldelusion#digitalleadership
Why Twitter?•Where is Your Audience?
•B2B?
•B2C?
But What About Twitter?
Everyone seems to forget that Twitter is the 2nd largest social network behind Facebook…At 288 million active users, 21% of the world’s population uses Twitter every monthThey grew 44% in 2013, and get this…Twitter’s fastest growing age demographic is 55 – 64 year olds (up 79% over the previous year)
• Strategy – WHY?• What are you “about”?• What is your value (WIIFM)?• How does Twitter “fit” across your digital
ecosystem?• Content – WHAT?
• Your Stories• Your Value• Conveying your value & stories• Your Customer Personas
3 Simple Steps
1. The Knowledge
2. The Process
3. The Tools
What Are YOU Going To “TALK” About?
What Do You DO with Your Audience?
Your CONTENT Drives Your Audience
• Not all about #hashtags
• Share/RT
• What is YOUR Original Content?
– Not all sales
– Your Business Value
• Timing & Schedule
– Do you have one?
Twitter Basics• Add a header image
• Use #hashtags in your profile
• Create Lists
• Find YOUR Key Influencers & Follow Them
How to Grow you Audience?
• Reciprocity – Follow/Share/RT/Favourite
• Interest Followers – Key People of Influence in Your Industry
My Growing Results
Update – November 2014
Tools
• http://twittercounter.com/doylebuehler
• http://www.tweepi.com
LOGIN!
Always Flush First!
Follow Your KPI Followers!
• @Hubspot
• @JeffBullas
• @TimFerriss
• @ProBlogger
Sort for ACTION!
A Few Last Words
• Connect Twitter integrally across your entire digital platform
• #search #for #trending #keywords
• Your industry influencers? WHO are they?
• Your Schedule? WHAT is it?
• Your Value? HOW do you deliver it?
• Your ROI? WHERE is the Money?
• EXPERIMENT & GET ACTIVE
Resources
• http://thenextweb.com/socialmedia/2014/08/15/59-free-twitter-tools/
Download the Free eBook NOW From
www.thedigitaldelusion.com/2
)1 300 681 911 * [email protected] www.TheDigitalDelusion.com
HOT Seat
• Do YOU have Twitter?
• What Worked Well?
• What Didn’t Work?
Join My Next Webinar Wednesday
Email me [email protected]
for up to the minute schedule
D-School is Coming Soon!Stay in touch so you can be the first to get the inside track
Are Your Ready to “Click To Save The World”
Get your own 7-Point Digital Self-Assessment
bit.ly/digitaldiscovery
What’s Next?
• Let’s Connect on Twitter @doylebuehler
• Need any Tips? Please email me with ANY questions [email protected]
• Call me 0413106880
Thank Your For Attending!
Are You Ready to “Click To Save The World”
• Main Site: www.thedigitaldelusion.com
• Full Book Download Page (Free Digital PDF Copy): www.thedigitaldelusion.com/2
• LinkedIn: http://au.linkedin.com/in/doylebuehler/
• Facebook: https://www.facebook.com/doyle.buehler
• Twitter: @doylebuehler www.twitter.com/doylebuehler
• email: [email protected]
• Mobile +61 413 106 880
MISTAKE #2: No ContentAre you a do-er or a copy-er?
• What’s Your Content Plan?
