TWITTER FOR BUSINESS

2013

By Brian Mawdsley@brianmawdsley

Agenda11:00 - 12:00: Introduction

12:00 - 13:00: Refreshments & Networking

13:00 - 15:00: Implementation of strategies

Areas of Discussion: Session 1→   An introduction to Twitter→   Getting started - the basics

Areas of Discussion: Session 2→   How Twitter works→   Twitter etiquette→   Who to follow and why→   Engaging with your audience →   Creating traffic to your website→   Communicating directly with your

followers→   How to know if you're successful→   Twitter tools 

Twitter is a free social networking and micro-blogging service that enables users to send and read each others’ updates, known as tweets

Over 500 million users world wide

Much like SMS for the web

1 million new users per day join Twitter

You find other people on twitter and “follow” their tweets

An Introduction to Twitter

Sign in here if already registered using USERNAME and password

Sign up here, choosing a username by which you can be identified. Twitter will advise if name already in use.

How to setup a twitter accountGo to www.twitter.com2. Fill in the “New to Twitter” box.3. Verify your username and email is correct.4. Click “Next”.5. Follow 5 celebrities of your choice.6. Choose a genre and follow 5 more people or companies.7. Find contacts through Email 8. Upload a profile picture and add a Bio.9. Keep active and tweet!

Getting Started – The Basics

Your username is what people will refer to (eg @brianmawdsley)

It can be your real name or a derivation thereofIf you are a business or personal use your real

nameIt can be changed at anytime in settings

Username - Handle

• Your profile photo is what everyone sees with your name and Tweets.

• Companies often go with their logo. • However, you may want to use an image that

represents your company spirit.• If space allows, you can overlay your website

address or logo, like Greenpeace does:

Setting up your profile

You can also amend the design of your twitter page in the settings menu. Upload your logo to be displayed as your Twitter background or choose a pre-set theme.

Adding a Header

TweetsAt the heart of Twitter are small bursts of

information called Tweets. Tweets can be about anything you want.They must be 140 characters or less. Can include a link to a webpageCan include a photo

Tweet Tweet

FollowersPeople who follow you and your timeline are

your followersYou can follow people but they don’t have to

follow you back (and vice versa)Tweets from those you are following appear

in your timelineYour tweets appear in the timeline of those

following you

RetweetsIf someone likes your tweet they may

“retweet” it.

If you like someone’s tweet or agree with what they say (or not) and want to share it with your followers, you can “retweet” theirs

To retweet simply click on the RETWEET button

Reply | Retweet | Favorite

@ MENTIONS

• To send a tweet directly to a user, put their @username at the beginning of your text. Only users who follow both accounts will see the tweet

• If the @username is placed anywhere but at the beginning of the tweet, all your followers will see the tweet.

• Your “mentions” can be viewed under the @Connect tab

Direct Messages (DMs)

If you do not want any followers to see your tweet to another user you can send them a Direct Message (DM)

Click on New Message and using the @Username of the tweeter you are messaging, type as if it were a normal tweet. They will see this in their Direct Message area not in their usual timeline

#hashtags

• Hashtags can be added to tweets to signify that your tweet is part of a bigger topic/discussion.

• Clicking on a hashtag in a tweet will pull up all tweets including that hashtag

• You can make up your own hashtags• Famous examples include #advancingSA

Lists

• You can create lists and add users to specific lists

• By clicking on a list heading you can see what users only in that list are tweeting about

• People can also add you to lists of their own.• You can follow other people’s lists

Twitter - home

Connect

Settings

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