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Twitter for Business A High Level

Overview

Today it is no longer enough for businesses to have just a website as their primary meansof an online presence

As a minimum you also need Twitter but ideally a Facebook Page as well is becomingthe norm

So many businesses are integrating Twitter as an additional marketing channel for theirproduct as a way to better communicate with customers as well as for reputation andcompetition monitoring

Irsquom hearing you say

ldquoThis sounds all well and good Irsquove got my Twitter account but how do I integrate thisinto my business What is the next stepldquo

I have decided to create a high-level overview of the key components and main stepsinvolved in getting Twitter integrated into your business basically an end-to-endsolution

This is by no means a definitive list and components donrsquot necessarily have to beimplemented in this exact order

If you understand most of these components then you will easily be able to integrateTwitter into your business

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Twitter for Business A High Level Overview

Create Twitter account

upload company avatar add company Bio add company URL

Follow

know how to follow people know how to see who people are following know how to see peoplersquos followers finding people to follow ndash in your niche with similar interests know how to unfollow people

Tweeting

know how to tweet know that tweets must be 140 characters or less know how to retweet understand replies understand mentions know how to direct message (DM) know how to favourite tweets know how to use URL shortening services ndash bitly supr etc when tweeting out links

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know how to engage in the conversation know how to add value to the conversation geotagging understanding trends understand the benefits of keeping tweets ~120 characters (to allow for retweets to

include your Twitter handle)

Filtering

know how to filter searches and categorize using hashtags know how to create groups know how to search for information on Twitter understanding advanced search know how to save searches know how to recognize and report spam to Twitter know how to block people and bots

Twitter Lists

know how to create lists know how to subscribe to other peoplersquos lists know where to find lists to follow ndash listoriouscom

Followers

know how to build followers

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establishing your presence building your reputation and niche expertise

Marketing

promoting your business begin driving traffic to your website ldquoas seen on Twitterrdquo promotions and deals Twitter discounts refer-a-friend

Competition

know how to monitor your competition follow who your competition is following know who is following your competition know what your competition are saying and promoting engagecollaborate with your competition

Twitter Clients

manage Twitter better by using a Twitter client ndash Cotweet Hootsuite go mobile and install a Twitter app on your mobile phone

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Website

add Follow Us on Twitter button add your Twitter account to your business card email signature presentation

slidesnotes add your Twitter account to other social networking sites Facebook LinkedIn YouTube embed your Twitter stream into your website

Advanced

know how to use other Twitter tools know how to setup Twitter alerts via email Automated Twitter tools know how to share photos on Twitter know how to share files on Twitter know how to stream live video on Twitter understand API limits start using Twitter metrics and statistics Twitter tips Twitter cheat sheet know how to setup multiple Twitter accounts know how to setup autofollow and auto-unfollow understand how to go beyond the 2000 follower lsquolimitlsquo

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Finally

All the steps listed above may seem quite daunting at first but after getting your handsdirty by playing around with Twitter for a little while they will all become second nature

This high-level overview will point you in the right direction in getting Twitter integratedinto your business If I have missed out any key components please let me know

I have had personal experience with implementing all of these components into my ownblog and am confident they can easily be transferred to your own business and owncircumstances

Before long you too will become a Twitter power user

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The Social Media Guide

The Social Media Guide provides helpful advice and tips on connecting you to othersthrough the use of social media and social networks

The Social Media Guide is an authoritative source on current and emerging social mediatools and platforms

The current explosion in social media technologies has made it easier than ever toconnect with friends groups customers and networks with similar interests from allaround the world

Businesses can benefit greatly by using social media to market their product strengthenbrand recognition and attract new customers

My aim is to show you how social media can be used to connect with more peoplefaster by providing clear and simple solutions

The Social Media Guide will show you how to extend your reach deeper into the socialweb and connect with more people

This material may be shared with everyone not sold for profit and not modified in anyway

Regards

Matthew Tommasi

www httpthesocialmediaguidecomau

email matthewthesocialmediaguidecomau

twitter socialguide

facebook httpfacebookcomTheSocialMediaGuide