TWITTER FORACADEMIC ANDPROFESSIONAL USEHow to leverage Twitter in a professional fashion to promote your scholarship, engage with colleagues, stay abreast of the field, and increase your reach.Jake Wilkenfeld-MongilloMarketing Project Manager

Jennifer MacLeodLearning Technology Administrator and Project Manager

TWITTER 101Social Network, Micro-blogging Service

• Network• Share Information• Promote• Listen• Learn• Position• Search

WHY USE TWITTER

• Tweet• Timeline / Feed• Handle / Username @• Hashtag #• Trending• Favorite• Retweet• Reply

TWITTER LINGO

TWITTER DASHBOARD

YOUR TIMELINE

YOUR TIMELINE

NOTIFICATIONS

• Colleagues• Leaders• Peers• Institutions• Websites• Publications• Communities

BEGIN: LISTEN AND FOLLOW

• Capture what’s already happening• Share news, useful information• Ask questions about your work, field• Happening in your office• Conversations (with real people!)

WHAT TO POST?

• Topics• Tie together

conversations• Positions your

Tweets• Search filter• Find conversations

relevant to your work

HASHTAGS

• Create free account at twitter.com– or download the app

• Upload photo, complete bio• Follow• Listen• Engage• Be patient

TAKE OUT YOUR PHONES

FOLLOW ME! I’M HERE TO HELP.twitter.com/jacobwakeup

• Your questions and concerns• A focus on academics• In the classroom• Legal concerns and implications

FUTURE TOPICS – Q&A

Twitter• Best When Public• Indexed by Google• Like TV, What’s on

now?

Facebook• Probably Private• Timelines, Pages,

Groups• Algorithm Driven,

not everyone sees everything

TWITTER VS FACEBOOK

FACULTY PROFESSIONAL USE OF SOCIAL MEDIA 2013

Pearson: Social Media for Teach and Learning Report October 2013pearsonlearningsolutions.com/social-media-survey

55.0%

45.0%UseDo Not Use

FACULTY MONTHLY PROFESSIONAL USE OF SOCIAL MEDIA 2012-2013

Pearson: Social Media for Teach and Learning Report October 2013pearsonlearningsolutions.com/social-media-survey

FACULTY MONTHLY PROFESSIONAL USE OF SOCIAL MEDIA 2012-2013

Pearson: Social Media for Teach and Learning Report October 2013pearsonlearningsolutions.com/social-media-survey

• Create a Hashtag that won’t identify students enrolled in a course or schedule

• Don’t reveal something that might be indicative of students grade

• Let students use an alias if they are concerned about privacy

• Never initiate a one-on-one social conversation

Information compiled from http://er.educause.edu/articles/2014/2/is-your-use-of-social-media-ferpa-compliant and http://blogs.agu.org/geoedtrek/2014/08/20/hashtag-blog-ferpa/

HELPFUL HINTS IN COURSE USE

WILLIAM SHARP HDF 521 COURSE