Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009

twitter,twitter, facebook,facebook, recruitmentrecruitment & integration.& integration.

Thomas ShawRecruitment Directory

+61 (03) 9018 [email protected]

http://www.recruitmentdirectory.com.au

Twitter @thomasshawBlog http://www.recruitmentdirectory.com.au/blog

mailto:[email protected]

http://www.recruitmentdirectory.com.au/

http://www.recruitmentdirectory.com.au/blog

Copyright © 2009 Recruitment Directory Pty Ltd

• How we can use these sites in the Recruitment process.

• “Post n pray” or “post n prey” ?

• Create integration, not fragmentation.

• Data collection

• Tips & Tricks

Why?


• 45% of Employers use Social Networking sites to research Job Candidates (US, CareerBuilder)

• Facebook 300 million users• Users are already connected with their social network – no need to create a

new one• Integrate with the social network via API• Real time search


Posting job ads is not good enough!

Where is the conversation? No engagement!

“Post n pray” turn it into “post n prey”! SEARCH

HASHTAG? #jobs #sydney

Short URLs – who do you use?

API - We can integrate!

Automate the process where possible. Use CRM/RMS/ATS

ROI – CTR %


Twitter – Posting Content

Are you automating the process?

Integration points

Data flow

Multiple profile management


Twitter – Data Collection

What data should we collect?

Privacy/Legal issues?

Who owns the data?

Store in CRM/ATS?


Back to Webpage/App

oAuth


Twitter


Facebook – Site Updates

Twitter like tagging @ and then start writing your friends name. (Auto complete)

Facebook has become too bloated. Released ‘lite’ version. No apps or distractions.


Facebook - Posting Content

Searching for Candidates


Find Friends http://www.facebook.com/find-friends/

Header search bar

Search for users by company

Search for users by degree/school/university

Search for users by name(part of) or email

Facebook Directory – People


Facebook Directory http://www.facebook.com/directory/

Marketplace


Facebook Marketplacehttp://www.facebook.com/marketplace/ http://www.recruitmentdirectory.com.au/Blog/facebook-marketplace-now-powered-by-oodle-a130.html

http://www.facebook.com/marketplace/

http://www.recruitmentdirectory.com.au/Blog/facebook-marketplace-now-powered-by-oodle-a130.html

What are others doing?


• Embracing Social Networking • Creating Groups & Events – connecting users• Creating Applications • Using Pages to promote products or services• Using Facebook as a Research tool


What data can we collect from users profile?

Collect data via Application or Facebook Connect

How often to pull user data to update database?

Facebook Connect


• One-click login and authorisation

• Privacy and Security Controls

• Increase engagement

• Distribution Network

• Access to Facebook Platform

Integrating Facebook Connect with your Job Boardhttp://www.recruitmentdirectory.com.au/Blog/integrating-facebook-connect-with-your-job-board-a139.html

Facebook Connect


Seamlessly connect a users Facebook account and information with your site (increase users/signup on your website)

Connect and find their friends who also use your site (provide a social aspect - friends invite friends)

Share information and actions on your site with their friends on Facebook (word of mouth promotion - free publicity)

Facebook Applications


Tabs

Jobs, contentvia RSS

No manualInput!

Application Directory


Facebook Application Directory

http://www.facebook.com/apps/directory.php

Verification

You don’t have to verify an application

• Each app USD $375• Students/Non Profit USD $175

http://www.facebook.com/apps/directory.php

Where are you headed?


• Be a leader, not a follower

• Understand the medium

• Identify your target market

• Create integration not fragmentation

• Engage with users!

• Manage your reputation

• 360 Degrees of Technology

• ROI, Feedback, Comments

• Work smarter, not harder!


Final Say

• There will always be hype - what goes up, must go down

• Be transparent, honest and open

• Start small… “build the foundation and then start adding bricks”

• Refer all links, jobs, content back to your website

• Conversation - Engage with users

• Devote enough time to maintain your social networking presence. Don’t think everyone will visit your profiles

• Are you monitoring your competitors?

• Use social networks as a sourcing tool to reach passive candidates and for hard to fill positions.

• Be approachable for job seekers, potential recruits and clients

Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009

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Transcript of Twitter, Facebook, Recruitment & Integration - Thomas Shaw, RecruitTECH 2009