Twitter Domination by Bill Rice

Twitter DominationWeb Traffic Formula Webinar

by Bill Rice, Digital Marketer @ Kaleidico.com

Learn more about Internet Marketing @ kaleidico.com/learn

Monday, January 2, 12

http://billrice.com/

http://billrice.com/

http://kaleidico.com/

http://kaleidico.com/

http://kaleidico.com/learn


Warning!





I am NOT a Twitter Purist





If you think Twitter is about finding friends...





I may offend you





Good News...





If you want credibility as THE expert...





If you want targeted traffic...





If you want customers...





I’m your man.





I am a digital marketer.





Let’s get started.(Tweet about it:

#twitterD)





Twitter generates traffic when...

1. Your audience,

2. Clicks a link in your Tweet, and

3. Lands where you sent them





Therefore, Twitter traffic requires...

1. Followers

2. Relevance

3. Landing page(s)





Audience DevelopmentTheorem

• Content Expertise

• Conversations Influence

• Actions Influence

• Expertise + Influence = Followers

• Followers = Followers+





Content: Attracts Followers &

Implies Expertise





Create Twitter Content

• Tips, tricks, and musings

• Curated content

• Promotional content (it’s okay)





How I Create Twitter Content





Create Some Tweets

• Create a list of tips and tricks

• Write some blog posts

• Use some RSS feeds

• Automate all these tweets





Create Lists of Tips





Schedule Tweets





Ways to Schedule Tweets

• Most Twitter Clients: HootSuite, TweetDeck, CoTweet

• Twitter Automation: SocialOomph, TweetAdder, Buffer





Curate Great Content

• Find great blogs (RSS feeds)

• Don’t forget your own!

• Creatively automate them





RSS to Tweets(gReader + Buffer)





RSS to Tweets(TwitterFeed.com)





RSS to Tweets(HootSuite)





Start Building Influence





Twitter Directories





Use Twitter Lists





Look Outside Twitter





Who Follows Who

• Review followers

• Review following

• Review lists

• Review streams





Find Responsive Followers

• Search your keywords

• Watch relevant #hashtags

• Watch your competitors’ timelines

• Engage Them!





Engagement

• Tweet. You have to tweet!

• Search for folks talking about your topic

• Comment on other people’ tweets

• @Reply and RT frequently

• Share up-and-coming people’s postsInspired by: Get More Twitter Followers @ ChrisBrogan.com



http://www.chrisbrogan.com/morefollowers/

http://www.chrisbrogan.com/morefollowers/

http://chrisbrogan.com/

http://chrisbrogan.com/



Be Efficient

• Create Twitter list streams

• Create saved searches

• Create #hashtag streams

• Create private list streams (e.g., media, PR, competitors, prospects)





Be Efficient





Types of Tweets

• Tips, tricks, and musings

• Content curation

• Comments on other’s tweets

• @Replies

• RTs

• #Chats and #Trends





Be an Expert

• Curate the best content

• Add to the conversation

• Engage with experts

• Tweet tips and tricks





Recap





Audience DevelopmentTheorem

• Content Expertise

• Conversations Influence

• Actions Influence

• Expertise + Influence = Followers

• Followers = Followers+





Attend Our Next Webinar

• kaleidico.com/learn

• kaleidico.com/newsletter





Twitter Domination by Bill Rice

Technology

Transcript of Twitter Domination by Bill Rice