Twitter Basics by SpiderWeb Connections
-
Upload
susan-schauer-john -
Category
Social Media
-
view
182 -
download
1
description
Transcript of Twitter Basics by SpiderWeb Connections
![Page 1: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/1.jpg)
Courtesy: gogmin.com
![Page 2: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/2.jpg)
Susan is the media marketing creator of
Spider Web Connections.
Her focus is to simplify social media marketing and involvement for everyone!
Follow her on Twitter @SpiderwebConnec!
AUTHOR:Susan Schauer John
![Page 3: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/3.jpg)
![Page 4: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/4.jpg)
1. HASHTAG
A hashtag is any word beginning with the # sign.
People use hashtags to organize conversations around a specific topic.
Clicking on a hashtag takes you to search results for that term.
Courtesy: business.twitter.com/small-biz-guide
![Page 5: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/5.jpg)
2. MENTION
Sometimes you want to bring a Tweet to someone’s attention, but you still want all of your followers to see the message. Instead of a reply, use a mention.
Include the @username of whomever you want to mention in your Tweet, and it will appear in the Mentions section (in the Connect tab).
All @username mentions are clickable and link back to the mentioned individual’s profile.
Courtesy: business.twitter.com/small-biz-guide
![Page 6: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/6.jpg)
3. REPLY
You can respond to a Tweet by hitting the reply button.
When you reply, your response is public, and will show up in your home timeline and the timeline of the person to whom you are responding.
The reply will also be visible in the home timelines of people who follow both you and the person to whom you sent the reply. Meaning, someone not in the conversation has to follow both of the people replying to be able to read both sides of the conversation
Courtesy: business.twitter.com/small-biz-guide
![Page 7: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/7.jpg)
4. RETWEET
You can pass along someone’s Tweet by retweeting it. Just hit the retweet buttonto send the original message to all of your followers.
Courtesy: business.twitter.com/small-biz-guide
![Page 8: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/8.jpg)
5. LINKS
Twitter’s link-shortening feature allows you to paste a link of any length into the Tweet box and it will automatically be shortened to 19 characters. This makes it easier to fit long URLs into the 140 character limit.
Courtesy: business.twitter.com/small-biz-guide
![Page 9: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/9.jpg)
Set UpYourProfile
![Page 10: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/10.jpg)
Your profile
1. Design your profile to reflect your branding.
2. Your name, website, bio and profile picture should all work together.
SET UP:
![Page 11: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/11.jpg)
![Page 12: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/12.jpg)
ENGAGE:
1.Listen First2.Your Voice3.Make it a Habit4.Tweet Something
Sharable
![Page 13: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/13.jpg)
Listen First:
Follow And Learn
Courtesy: wis.ewi.tudelft.nl
![Page 14: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/14.jpg)
Use Twitter Search and Advanced Twitter Search
![Page 15: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/15.jpg)
![Page 16: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/16.jpg)
Make it a Habit:
Tweet Daily:
Small ideas work as well as big ones
Courtesy: topics.nytimes.com
![Page 17: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/17.jpg)
Tweet SomethingMemorable:
Tweet something SHARABLE
![Page 18: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/18.jpg)
Tweet something SHARABLE?
• Include a photo
• Question and Answer – Pose a question in your tweet and answer it with a link.
• Share Videos
• Add a Quote
![Page 19: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/19.jpg)
![Page 20: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/20.jpg)
AMPLIFY:
1.Promote your @username
2.Use your followers to get more followers
3.Measure Your Impact.
![Page 21: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/21.jpg)
@SPIDERWEBCONNEC
![Page 22: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/22.jpg)
![Page 23: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/23.jpg)
Courtesy: business.twitter.com/small-biz-guide
![Page 24: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/24.jpg)
Use your followers to get more followers:
Offer an Incentive
![Page 25: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/25.jpg)
Create aconversation
![Page 26: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/26.jpg)
More ideas:
Promote Others.
Give Credit to Others
Answer questions.
Be helpful.
Participate and retweet.
(do unto others…)
![Page 27: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/27.jpg)
Measure Your Impact:
1. How many followers do you have?
2. How many people are retweeting or favoriting your Tweets?
3. Create special “Twitter-Only” promotions and track
4. Use Google Analytics to see how much traffic is coming to your website from Twitter.
![Page 28: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/28.jpg)
![Page 29: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/29.jpg)
References:
• http://www.business.twitter.com/small-biz-guide
• Jay Baer and Amber Naslund have written a terrific book called: The Now Revolution. It captures completely the new face of marketing for businesses. http://www.convinceandconvert.com/
• There are a number of great social media newsletters available for free that I read regularly and highly recommend. Each has contributed to my education and writings. They include:
– http://www.socialmediaexaminer.com/
– http://maximizesocialmedia.com/
– http://www.toprankblog.com/
– http://www.bizsugar.com/
– http://www.marketo.com/
![Page 30: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/30.jpg)
![Page 31: Twitter Basics by SpiderWeb Connections](https://reader035.fdocuments.net/reader035/viewer/2022062617/54b8def74a79592d6a8b4682/html5/thumbnails/31.jpg)
Follow me on Twitter @SpiderwebConnec!