Twitter audience demographics
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Transcript of Twitter audience demographics
Demographics
activity is exploding
.com
165M registered users
370,000 new signups/day
200M uniques/month
115M pageviews/day
90M Tweets/day (+ 65% in 3 months)
30% created from mobile
14M new followings/day
Tweets/Day/GenderSource: Twitter
GenderSource: Quantcast 05 2010
AgeSource: Quantcast, 05 2010
Top User Acc. GeographiesSource: Twitter
Why Twitter users follow brands
Consider these top motivations when crafting tweets that optimize for engagement, spur more retweets and grow your
followership.
To get updates on future products
To stay informed about the activities of a company
To receive discounts and promotions
To get updates on upcoming sales
To get a "freebie" (e.g., free samples, coupon)
For fun or entertainment
To get access to exclusive content
To learn more about the company
To show my support for the company to others
To interact (e.g., share ideas, provide feedback)
For education about company topics
Someone recommended it to me
So the company could send me a direct message
38%
10%
32%
31%
30%
28%
26%
25%
25%
23%
20%
14%
14%
Source: Exact Target / Cotweet, June 2010
The power of a Follow
A Twitter follow is the most explicit expression of loyalty and interest online. A follow doesn’t just confirm an existing
affinity, it increases purchase intent and the willingness to recommend.
67%
51%
79%
60%
Are you more likely to buy since becoming a follower/fan?
Are you more likely to recommend since becoming a follower/fan?
Source: iModerate, March 2010 survey of 1,504 nationally representative US adults by Chadwick Martin Bailey