Twitter and Microblogging for Public Health
-
Upload
university-of-michigan-taubman-health-sciences-library -
Category
Health & Medicine
-
view
13.234 -
download
1
description
Transcript of Twitter and Microblogging for Public Health
![Page 1: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/1.jpg)
Twittering* for Public Health* (and Plurking and more)
PF Anderson, Emerging Technologies Librarian, Health
Sciences Libraries, University of Michigan, [email protected]
October 7, 2008
![Page 2: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/2.jpg)
Overview
• What is Twitter? What is microblogging?• How regular folks are using Twitter• Twitter for health and public health
![Page 3: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/3.jpg)
• http://twitter.com/
![Page 4: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/4.jpg)
Twitter lifecycle
• http://cogdoghouse.wikispaces.com/TwitterCycle
![Page 5: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/5.jpg)
Twitter is …
• Twitter is a type of tool• Twitter = Microblogging (sort of)• Microblogging ≠ Twitter• Microblogging = (Twitter OR
FriendFeed OR identi.ca OR Plurk OR … )
![Page 6: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/6.jpg)
The World of Microblogging
• Twitter OR FriendFeed OR identi.ca OR Jaiku OR Pownce OR
Plurk OR Tumblr OR …
Image source: http://commons.wikimedia.org/wiki/Image:Sphere-wireframe.png
![Page 7: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/7.jpg)
… and more …
• HelloTxt.com• Ping.fm• Pushing information out widely
![Page 8: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/8.jpg)
Twitter is … • for friends
• for current events
• for silliness
• like fishing
• like a chatroom
• an RSS feed generator• • and what else?
• for news
• for crisis response
• for intelligent discussion
• like sex
• a microblogging tool
• the social search engine we’ve all been waiting for
![Page 9: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/9.jpg)
Plurking, too!
![Page 10: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/10.jpg)
Plurk
![Page 11: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/11.jpg)
Plurk Conversations
![Page 12: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/12.jpg)
Plurk + Workshop = Plurkshop
![Page 13: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/13.jpg)
Plurkshops
![Page 14: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/14.jpg)
Twitter for productivity
![Page 15: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/15.jpg)
Twitter + time management
![Page 16: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/16.jpg)
Twitter + task management
![Page 17: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/17.jpg)
Twitter + calendar
![Page 18: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/18.jpg)
Twitter + weather
![Page 19: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/19.jpg)
Twitter + traffic
![Page 20: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/20.jpg)
More
![Page 21: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/21.jpg)
Twitter for discovery
![Page 22: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/22.jpg)
Twitter + health news
![Page 23: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/23.jpg)
Twitter + health news
![Page 24: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/24.jpg)
Twitter + health news
![Page 25: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/25.jpg)
Twitter + health legislation
• HR 2790 – Physician Assistants
![Page 26: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/26.jpg)
Today’s buzz – Google Health
![Page 27: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/27.jpg)
Today’s buzz – Google Health
![Page 28: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/28.jpg)
Today’s buzz - Google Health
• attillacsordas
![Page 29: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/29.jpg)
Today’s buzz - Google Health
• dporter
![Page 30: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/30.jpg)
Today’s buzz - Google Health
• laktek
![Page 31: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/31.jpg)
Today’s buzz - Google Health
![Page 32: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/32.jpg)
Today’s buzz - Google Health
• Google API
![Page 33: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/33.jpg)
Using Twitter in health &
healthcare
![Page 34: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/34.jpg)
Thoughts: Health promotion• “In an attempt to provide an integrative model that is
relevant to SBI, dissemination strategies are discussed for three target groups: (1) individual patients and practitioners; (2) health care settings and health systems; and (3) the communities and the general population. Dissemination strategies are considered from the fields of social change, social science, commercial marketing and education in terms of their potential for translating SBI innovations into routine clinical practice.”– Babor TF, Higgins-Biddle JC. Alcohol screening and brief
intervention: dissemination strategies for medical practice and public health. Addiction 95(5) 677-686.
![Page 35: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/35.jpg)
Twitter + exercise
![Page 36: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/36.jpg)
Twitter + health tracking
• “Tweet your pain”
![Page 37: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/37.jpg)
Twitter + food tracking
![Page 38: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/38.jpg)
Twitter + blood sugar tracking
![Page 39: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/39.jpg)
Twitter + dieting
![Page 40: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/40.jpg)
Twitter + dieting + support
![Page 41: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/41.jpg)
Twitter + smoking cessation
![Page 42: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/42.jpg)
Twitter + smoking cessation
![Page 43: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/43.jpg)
Twitter + cancer
![Page 44: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/44.jpg)
Twitter + activism
![Page 45: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/45.jpg)
Twitter + make a difference
![Page 46: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/46.jpg)
Thoughts: Disaster & crisis response
• “The goal is to provide accurate information in a timely fashion on the health status of the affected population.”– Noji, Eric K. The Public Health
Consequences of Disaster
![Page 47: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/47.jpg)
Twitter in crisis communication
• http://www.slideshare.net/davefleet/talk-is-cheap-crisis-presentation
![Page 48: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/48.jpg)
Twitter + disaster & crisis preparedness
![Page 49: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/49.jpg)
Twitter + emergency response
![Page 50: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/50.jpg)
Twitter + ground zero
![Page 51: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/51.jpg)
Twitter + rapid alerts
![Page 52: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/52.jpg)
Twitter + personal crisis
• surgery
![Page 53: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/53.jpg)
Twitter + personal crisis
• Twittering birth
![Page 54: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/54.jpg)
Twitter + personal crisis
• Momku writes poetry during birth
![Page 55: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/55.jpg)
Thoughts: Community communication & collaboration
• “Enhance communication by:– Developing effective employer and community
education programs focused on the benefits of and options for health promotion and disease and injury prevention, and
– Using proven marketing and social marketing techniques to promote individual behavioral and community change.”
• The Future of the Public's Health in the 21st Century. Committee on Assuring the Health of the Public in the 21st Century, Institute of Medicine (U.S.) National Academies Press, 2003, p. 299.
![Page 56: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/56.jpg)
Doctors have lives, too
![Page 57: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/57.jpg)
So do nurses
![Page 58: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/58.jpg)
And dentists
![Page 59: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/59.jpg)
Research collaboration & communication
![Page 60: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/60.jpg)
Twitter + Telemedicine + Second Opinion
![Page 61: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/61.jpg)
Twitter + education using health feeds
![Page 62: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/62.jpg)
Twitter + teaching
![Page 63: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/63.jpg)
Twitter + events & topics
• Twemes.com for hashtags• Conference tracking
![Page 64: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/64.jpg)
Twitter in public health
![Page 65: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/65.jpg)
Mind of Andre (Blackman)
![Page 66: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/66.jpg)
More public health folk
![Page 67: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/67.jpg)
Public health schools
![Page 68: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/68.jpg)
Public health organizations
![Page 69: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/69.jpg)
APHA 1
![Page 70: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/70.jpg)
APHA 2: NPHW
![Page 71: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/71.jpg)
APHA 3: GetReady
![Page 72: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/72.jpg)
PH trends and news
![Page 73: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/73.jpg)
Making Twitter Work
for You
![Page 74: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/74.jpg)
Join the conversation
![Page 75: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/75.jpg)
Find folks to follow: Twitter
![Page 76: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/76.jpg)
Find folks to follow: Twellow
![Page 77: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/77.jpg)
Twitter search - Flaptor
![Page 78: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/78.jpg)
Twitter search - Summize
![Page 79: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/79.jpg)
Twitter buys Summize
![Page 80: Twitter and Microblogging for Public Health](https://reader033.fdocuments.net/reader033/viewer/2022051107/53f86ee88d7f729c2e8b4639/html5/thumbnails/80.jpg)
Want more?
• http://del.icio.us/rosefirerising/twitter+health