Just before we get started…

Type your questions or replies into

this field during the

presentation

What we’ll cover

Almost 200 million

registered users

Think of twitter as a type of email

No intrusive ‘push’ - casual valued ‘opt-in’

Twitter as ‘word of mouth’

Twitter as ‘listening device’

‘word of mouth’ ‘listening device’

1.6 Billion search queries per day

Twitter is a search tool

Twitter is an application - less of a website

Twitter is mobile / location aware

The power of the tweet

610 + 547

7,649 + 610 + 547

536 + 2,951 + 59 + 631

300 + 4,458 + 1,397

20,295

Getting started

1. Sign Up – twitter.com/signup

Keep this consistent with other accounts

Choosing a Username

Getting started

2. Fill out your info – settings/profile

Design your background

Customise your Twitter page

Twitter will suggest people/businesses to follow

See who other people are following

Create Lists

If you create a client list, make it private!

Add to your list via search tool…

or from your ‘Following’ page…

Getting started

4. Post your first message!

Twitter Commands

Twitter Commands

Twitter Commands

• Retweeting: RT @username – sharing someone else’s post.

Twitter Commands

• Hashtags: words beginning with a # to help you track specific conversations

Check your ‘mentions’!

Set your notifications

Receive email alert to see who is following you

http://unconditional.co.nz/blog/nz-property-report-june-2011/

61 characters - 79 spare

http://bit.ly/j4j1Ti

20 characters - 120 spare

Use a URL Shortener

Some URL Shorteners

What are the golden rules

Respected tweeters:

•They are not self absorbed

•They value conversations

•They are the first to offer something

•They respect their followers interests

Everywhere on the web there is spamDon’t add to it!!!

Don’t sell on Twitter (or any social media platform)

Add value - share insight - don’t sound desperate

Don’t be irrelevant

Apps – manage multiple accounts, schedule tweets

Try TweetDeck or HootSuite

But if you don’t have a smart phone you can

still tweet from your phone!

Text START to 8987 (vodafone & telecom)

Twilert.com – email alerts of tweets

Use search tool

Retweet info that might be useful to your followers

Stay Informed

@realestateconz – updates on NZ property market

Stay Informed

@realagentpro – online marketing tips and tools

Learn Marketing with Social Media in 7 Daysby Linda Coles

$33.99 http://www.bluebanana.co.nz/social_media_book.html

Master Facebook,LinkedIn & Twitter

for business

Any questions?