Twitter 101 (Microsoft Internal/Field/Partners)
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Twitter 101
@simchabe
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Twitter Glossary
• Tweet – a message of 140 characters or less• Retweet (rt) – resending a tweet that somebody
else sent• Hashtag (#) – a tag that allows you to group
conversations (#WPC09)• @Reply – referencing or sending a tweet to a
specific account• DM – like IM, it’s a private tweet to one account
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WOW! Great Example of Twitter Community
At Work
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Getting StartedTo sign up for a Twitter account, go to Twitter.com and click on “Get Started –
Join!”
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Username & PreferencesProtect your updates if you are not comfortable having everyone read your
tweets. You can always turn this option off & on
Keep username <10 charactersUse same username across all SM platforms
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Getting StartedInvite your friends to join you on Twitter
You can always unfollow people later
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Complete your Twitter Accountno bio, no pic, no followers (no shirt, no shoes, no service)
Following
Updates
bio
LinkAvatar
Tweet History
Retweet
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# (Hashtags)Hashtags allow tweets to be grouped together.
#dWPC #windows#sharepoint
#mspartner #microsoft#silverlight
#wpc09
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Trending topicsHashtags allow tweets to be grouped together.
#dWPC #windows#sharepoint
#mspartner #microsoft#silverlight
#wpc09
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Find People to FollowDon’t talk to yourself
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Find People to FollowDon’t talk to yourself
•Search for people using Twitter Search.
•Use keyword searches to find people with similar interests (#sharepoint, #Seattle, #Surfing)
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@MrTweet
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WeFollow
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Twitter ToolsOrganize your Social Networking Process
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Desktop Tools
•Tweetdeck•Ping.fm•PeopleBrowsr•Seesmic•bDule
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URL Shorteners
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Twitter Tips
Tips for Strong Account:1. Keep name short (<10 characters)2. Create Bio (who are you, what do you do/like)3. Add avatar (photo)4. Add link to your site (blog, facebook, linked in…)5. Change the default background (Bing! ‘twitter background’)6. Keep tweets short if you want others to RT
Tips to find followers:1. Follow people interested in your product2. The best way to get followers is through @replys – tree
effect build followers3. Give important, exclusive information4. Be responsive5. Retweet (RT) Share interesting information others send
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7 Best Practices
• Listen Effectively• Manage Your Time• Be Responsive• Business Casual Tone: Real• Leverage Tools• Be Helpful, Humble & Human
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Participate
• 4.5 million users• 5-10,000 new
accounts/day
• 140 million users• 600,000 new
accounts/day
• 71 million UUs/month• More people watch
monthly than watch the SuperBowl
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The End