Twit Rhet Presentation

The Rhetoric of Twitter

Jeff Swift@swiftj


Are Twitter arguments rhetoric? Do they matter?


It’s been picking up speed . . .

Graph courtesy of http://mashable.com


. . . and users.


The Rhetorical Triangle



Speaker Audience

Issue

Kairos



Speaker Audience

Issue Logos

Kairos



Speaker Audience

Issue Logos

Ethos

Kairos



Speaker Audience

Issue Logos

Ethos Pathos

Kairos


The “Twhetorical” Triangle



Speaker Audience

Issue Logos

Ethos Pathos

Kairos



Logos

Ethos Pathos

Kairos

Tweeter(s)

Issue-less tweets

‘Twitterverse’



Pathos

Kairos

‘Twethos’

‘Twogos’

Tweeter(s)

Issue-less tweets

‘Twitterverse’


Kairos

‘Twethos’

‘Twogos’

Rhetorical Situation/Kairos

The ‘Twitter Situation’


Lloyd Bitzer’s “Rhetorical Situation”



Exigence



Exigence

“an imperfection marked by urgency”



Exigence Rhetoric

“an imperfection marked by urgency”



Exigence Rhetoric

Rhetorical action“an imperfection marked by urgency”


Richard Vatz’s “Rhetorical Situation”



Rhetoric



Rhetoric

language



ExigenceRhetoric

language



ExigenceRhetoric

language defined by language


Lloyd Bitzer’s “Rhetorical Situation”Twitter-style



Exigence

exists outside of twitter

Twitter-style



Exigence Rhetoric

Twitter actionexists outside of twitter

Twitter-style



#Iranelection



see the Time article here: http://www.time.com/time/world/article/0,8599,1905125,00.html

Exigency to Tweet

Exigency to Tweet

See also: http://mashable.com/2009/06/14/new-media-iran/

http://mashable.com/2009/06/14/new-media-iran/





Richard Vatz’s “Rhetorical Situation”Twitter-style



Rhetoric

Twitter-style



Rhetoric

the tweet(s)

Twitter-style



ExigenceRhetoric

the tweet(s)

Twitter-style



ExigenceRhetoric

the tweet(s) defined by tweets

Twitter-style

Tweets to Exigency

Tweets to Exigency

#AmazonFail

Tweet Cred (Twethos)


Twitter Ethos


Twitter Ethos

Celebrities who tweet


Twitter Ethos

Celebrities who tweet Twitter celebrities

Tweet Cred

Some communication exists simply to create and form relationships

Tweet Cred

• How are you doing?

• What’s up?

• How’s school going?

• How is married life?

Some communication exists simply to create and form relationships

Tweet Cred

Tweet Cred

Tweet Cred

The same is (often) true with Twitter updates

Tweet Cred

This is called “phatic communicatoin,” a term coined by linguist Roman Jakobson

Twitter Logos (#Twogos)


The Attention Economy


Stuff-centric


Physical products (food, clothing,

shelter, etc)


Stuff-centric Fluff-centric


Physical products (food, clothing,

shelter, etc)

Attention

Twitter Logos

http://mashable.com/2009/05/17/twitter-hashtags/



Twitter LogosThe Attention Economy

Twitter




Twitter Logos

HashtagsThe Attention Economy

Twitter




Twitter Logos


Twitter

@replies


@swiftj@barackobama

@SenJohnMcCain@biz

@aplusk



Twitter Logos


Twitter

@replies Keywords


@swiftj@barackobama

@SenJohnMcCain@biz

@aplusk



Digital Roadsigns

Twitter Logos


Twitter

@replies Keywords


@swiftj@barackobama

@SenJohnMcCain@biz

@aplusk



Digital Roadsigns

Twitter Logos


Twitter

@replies Keywords


@swiftj@barackobama

@SenJohnMcCain@biz

@aplusk

#

@

>



Twitter Logos

http://www.dipity.com/tatercakes/Internet_Memes



Twitter Logos

http://www.convonation.com/blog.php



Twitter Logos

‘Retweeting’RT @stephenathome(via @stephenathome)




consciousness

Twitter Logos

‘Retweeting’RT @stephenathome(via @stephenathome)


collectiverhetorical



consciousness

Twitter Logos


collectiverhetorical



Twitter Logos




Twitter Logos

follow me on Twitter: @swiftj

questions? comments?

[email protected]

linkedIn.com/in/JeffSwiftfacebook.com/swiftj

http://byu.academia.edu/JeffSwift

mailto:[email protected]

mailto:[email protected]



Twit Rhet Presentation

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