Twingly Presentation Disruptive Media
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Martin KällströmVD Twingly
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Bevakar du vad som sägs om ditt företag på Internet?
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350 000 svenskar har en egen blogg
Källa: Svenskarna och Internet 2008, World Internet Institute
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1,9 miljoner svenskar läser bloggar aktivt
Källa: Svenskarna och Internet 2008, World Internet Institute
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Källa: Svenskarna och Internet 2008, World Internet Institute
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Omvärlden
Din bransch
Ditt företag
Du
Konkurrenter
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Din bransch
Ditt företag
Konkurrenter
Dig själv
Kunder
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Tre verktyg
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http://www.twingly.com
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http://reader.google.com
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Inlänkar till egna sajten
10 branschbloggar 10 varumärken 10 söktermer
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Inlänkar till egna sajten
link:twingly.comlink:blog.twingly.com
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10 branschbloggar
Bloggar som• Diskuterar branschnyheter• Har auktoritet i sin nisch• Länkar till varandra
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10 varumärken
• Företaget• Produkter• Personnamn• Nyckelkunder• Konkurrenter
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10 söktermer
www.bloggar.se/om/[sökord]
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Inlänkar till egna sajten
10 branschbloggar 10 varumärken 10 söktermer
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Exempel på andra sökmotorer att bevaka:
• BackType.com• YouTube.com• Search.Twitter.com• Delicious.com
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Två lösningar
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Jaha, sen då?
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http://www.dontdrinkthekoolaidblog.com/new-tool-for-searching-blogs/
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http://www.arrelius.se/live/2008/11/23/twingly-misstanker-mig-for-abuse/
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http://hannalofqvist.blogspot.com/2008/08/httpadmintwinglyseuserpagesabuseaspx.html
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Bilderhttp://www.flickr.com/photos/hejgustav/3072390190/http://www.flickr.com/photos/tbisaacs/2767337141/http://www.flickr.com/photos/andyhay/239756376/http://www.flickr.com/photos/12859033@N00/2288766662/http://www.flickr.com/photos/soulfish/360144787/http://www.flickr.com/photos/pagedooley/2239200286/http://www.flickr.com/photos/robertdx/2703995681/http://www.flickr.com/photos/66164549@N00/2827854041/http://www.flickr.com/photos/vatsug/95698117/http://www.flickr.com/photos/dherholz/2267865013/http://www.flickr.com/photos/refractedmoments/223052548/http://www.flickr.com/photos/geishaboy500/137058898/http://www.flickr.com/photos/boklm/486646798/