Twice digital agency

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  • date post

    13-Dec-2014
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    Technology

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Transcript of Twice digital agency

  • 1. AGENCY CREDENTIALS DIGITAL TRENDS BEST CASES
  • 2. AGENCY CREDENTIALS
  • 3. ABOUT US established in 2006 24 great professionals Red Apple finalists
  • 4. BUSINESS DRIVERS PRODUCTION DIRECTORSTRATEGY DIRECTORCLIENT SERVICE DIRECTOR CREATIVE DIRECTOR
  • 5. OUR STRUCTURE CREATIVE team PRODUCTION and MOBILE STRATEGIC and ANALYTICS SMM and CONTENT Back office ACCOUNT management 24 PROFESSIONALS
  • 6. STRATEGY DIGITAL STRATEGY SMM STRATEGY CONTENT STRATEGY PRODUCTION WEB SITE MOBILE SITE MOBILE APP SOCIAL APP VIDEO CONTENT SMM SHORT AND LONG-TERM CAMPAIGNS SPECIAL PROJECTS ONLINE/OFFLINE/PROMO VIRAL CAMPAIGNS CRM PROGRAMME OUR COMPETENCE
  • 7. DIGITAL TRENDS
  • 8. Get small FOCUS ON COMPACT AND VISUAL CONTENT
  • 9. Go mobile We will be surprised if you dont have Iphone, Android or Windows Phone
  • 10. See more We are going to have a digital layer on top of the real world
  • 11. Save and Use Your previous impact should have future impact
  • 12. BEST CASES FOR OTHER CLIENTS
  • 13. WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT USE-CASE Creation of an interactive stand within a co-branding promotion campaign with top market leaders: Google Russia and MTS. Now MTS stores customers can learn about Android and MTS services as well as to see real advantage
  • 14. WE CAN CREATE NON STANDARD PROMOTION MECHANIC WITH DEEP CONSUMER ENGAGEMENT USE-CASE Musical contests give both amateurs and professionals a chance to be heard. Participation in a contest requires only uploading your video to YouTube. A jury consisting of world-famous musicians chooses the winner.
  • 15. WE CAN RESEARCH, INVENT AND DEVELOP INNOVATIVE SOLUTIONS THAT ARE ESSENTIAL TO THE WHOLE COUNTRY Over 1 000 000 visitors during first month Over 100 000 app downloads GOAL To make Russian roads better with Google technologies IDEA to provide an automated service to collect data about the quality of Roads and to show it as a layer on Google maps USE-CASE users install Android application and automatically collect data while driving. The data uploads on Google Maps Our role: concept development and implementation + initial research
  • 16. WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT 100 000 unique visitors/month 33 000 participators Over 1000 shares Over 3000 Likes 27 free PR publications USE-CASE To attract attention to the upcoming Red Bull Soapbox Race event we arranged a miniature copy of the event: everyone could participate in the mini race by controlling the RC car over the Internet. The user logged in and chose one of the cars and had 5 attempts 5 minutes each to drive the lap within the shortest time controlling real car over the internet.
  • 17. SOCIAL MEDIA MARKETING USE-CASE To attract attention to the upcoming FLUGTAG event we created a social media app which analyses your social media profile and reports that you are an ideal candidate for the competition. 89 000 app uses Over 20 000 shares 20 mln coverage
  • 18. WE CAN CREATE INNOVATIVE E-COMMERCE PLATFORMS USE-CASE A digital platform with innovative usability that allows people to book a table in restaurants Over 20 000 monthly visitors
  • 19. WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT USE-CASE To attract attention to the BTL promotion we created a Facebook application Martini Royal. Everyone can use this application to make a complement to his/her friend. If the friend accepts the complement a couple appears and friends can vote for the best couple of the week. and support + Product sales and distribution
  • 20. WE CAN CREATE A POWERFUL TOOL TO SUPPORT SALES GOAL increase direct sales for small dealers IDEA to develop online shop USE-CASE Small dealers can choose and order products online OUR ROLE Technical support: development of online services + Content management and