Twice digital agency credentials - October
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Transcript of Twice digital agency credentials - October
#AGENCY CREDENTIALS
• established in 2006• 24 great professionals • Red Apple finalists
ABOUT US
PROFESSIONALS’ TEAM
PRODUCTION DIRECTORSTRATEGY DIRECTORCLIENT SERVICE DIRECTOR CREATIVE DIRECTOR
CREATIVE team PRODUCTION
and MOBILE
SMM and CONTENT
Back office
ACCOUNT management
STRATEGICS and ANALYTICS
OUR COMPETENCESTRATEGYDIGITAL STRATEGY – SMM STRATEGY – CONTENT STRATEGY
PRODUCTIONWEB SITE – MOBILE SITE – MOBILE APP – SOCIAL APP – VIDEO
CONTENT SMMSHORT AND LONG-TERM CAMPAIGNS
SPECIAL PROJECTSONLINE/OFFLINE/PROMO – VIRAL CAMPAIGNS
CRM PROGRAMME
#DIGITAL TRENDS
Get small
FOCUS ON COMPACT AND VISUAL CONTENT
Go mobile
We will be surprised if you don’t have Iphone, Android or Windows Phone
See more
We are going to have a digital layer on top of the “real world”
Save and Use
Your previous impact should have future impact
#BEST CASES
WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT
USE-CASECreation of an interactive stand within a co-branding promotion campaign with top market leaders: Google Russia and MTS. Now MTS stores’ customers can learn about Android and MTS services as well as to see real advantage of the offer.
WE CAN CREATE NON STANDARD PROMOTION MECHANIC WITH DEEP CONSUMER ENGAGEMENT
USE-CASEMusical contests give both amateurs and professionals a chance to be heard. Participation in a contest requires only uploading your video to YouTube. A jury consisting of world-famous musicians chooses the winner.
WE CAN RESEARCH, INVENT AND DEVELOP INNOVATIVE SOLUTIONS THAT ARE ESSENTIAL TO THE WHOLE COUNTRY
KPI
Over 1 000 000 visitors during first monthOver 100 000 app downloads
GOALTo make Russian roads better with Google technologiesIDEAto provide an automated service to collect data about the quality of Roads and to show it as a layer on Google mapsUSE-CASEusers install Android application and automatically collect data while driving. The data uploads on Google MapsOur role: concept development and implementation + initial research
WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT
KPI
100 000 unique visitors/month 33 000 participatorsOver 1000 shares Over 3000 Likes27 free PR publications
USE-CASETo attract attention to the upcoming Red Bull Soapbox Race event we arranged a miniature copy of the event: everyone could participate in the mini race by controlling the RC car over the Internet.The user logged in and chose one of the cars and had 5 attempts 5 minutes each to drive the lap within the shortest time controlling real car over the internet.
SOCIAL MEDIA MARKETING
KPI
USE-CASETo attract attention to the upcoming FLUGTAG event we created a social media app which analyses your social media profile and reports that you are an ideal candidate for the competition.
KPI
89 000 app uses Over 20 000 shares20 mln coverage
WE CAN CREATE INNOVATIVE E-COMMERCE PLATFORMSUSE-CASEA digital platform with innovative usability that allows people to book a table in restaurants
KPI
Over 20 000 monthly visitors
WE CAN CREATE UNCONVENTIONAL PROMOTION MECHANICS WITH DEEP CONSUMER ENGAGEMENT
USE-CASETo attract attention to the BTL promotion we created a Facebook application Martini Royal. Everyone can use this application to make a complement to his/her friend. If the friend accepts the complement a couple appears and friends can vote for the best couple of the week. and support + Product sales and distribution
WE CAN CREATE A POWERFUL TOOL TO SUPPORT SALESGOAL increase direct sales for small dealersIDEA to develop online shopUSE-CASE Small dealers can choose and order products onlineOUR ROLE Technical support: development of online services + Content management and support + Product
LETS STAY IN TOUCH
client service director
DARIA VEDERNIKOVA
phone: +7 925 419 14 [email protected]
skype: veddaria
Bersenevskaya embankment, 6/1TWICE-AGENCY.RU