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THE HOLLAND PROJECTRENO NEVADA

Due to COVID-19, The Holland Project and independent venues like us nationwide endured significant challenges in 2020. As the oft repeated line goes, “venues were the first to close, and will be the last to reopen” - we know the impact from this time is severe, and that we still have a ways to go. In a typical year, Holland could look back at the production of nearly 300 all ages events in art, music, community gathering, poetry nights, film screenings, artist collaborations, afterschool programs, and much much more all serving over 18,000 participants (our average for several years running) of primarily teens and young adult as well as artists and art/music lovers of all ages in the Truckee Meadows.

This year, as we were forced to close the doors in early March, more than 200 events were canceled or significantly impacted, with an an estimated loss of over $210,000. While these challenges have been unprecedented and immensely difficult for our organization, we also saw opportunity, and perhaps more importantly, great need. It was a time to flex our creativity and resourcefulness, to extend a hand to those in need - students, parents, teachers, artists and musicians who lost their entire livelihoods, our small business partners, and more. We have pivoted a lot in the last nine months – to plenty more education, workshop, speaking and discussion opportunities, virtual exhibitions and music, hybrid in-person/virtual camps and afterschool programs, community radio projects, blog series and publications, and also spending more hours in community aid and volunteer service as a team. It’s been a tremendous year of growth and change and we know the road ahead remains rocky until it is safe to bring back more of the programs we love (events and live music especially!).

Despite an incredibly difficult year, we are proud to share with you our 2020 Wrapped, what we’ve accomplished and the incredible community that makes it all possible. That includes you! Thank you for being by our side during this time and we cannot wait to see you in 2021.A

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TABLE OF CONTENTS

MUSIC...................................................4-5

ART........................................................6-7

WORKSHOPS & EDUCATION................8-9

COMMUNITY COLLABORATIONS.........10-11

SUPPORTERS + PARTNERS..................12

PROGRAM INDEX..................................13

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MUSIC2020 kicked off big in live music with over 33 shows produced at Holland between January and March alone! We had a packed calendar for the coming months of local and touring acts, and with several of those bands being bucket list artists for us, 2020 was proving to become one of our busiest and best music years yet. However, March 9th was the last live show at our venue and the Holland show space continues to be closed pending developments of the COVID crisis.

While losing live music has broken our hearts this year, Holland has pivoted programming to keep bringing music to our audiences and providing real opportunities for musicians to play, teach, and share their work. Through workshops and speaking events, affordable practice space, album recording assistance, as well as a new series of livestream shows titled “Showspace Transmissions”, we aim to keep local music active and accessible through this difficult time.

Stills from select live shows Jan-Mar photographed by volunteers JJ Mazzucotelli and Ana McKay

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Stills from “Showspace Transmissions” series, available to watch on YouTube and our social media pages.

Images from our cover compilation releases “No Deep Cuts” and recording at Holland Project.

Virtual music workshop opportunities

Virtual music workshop and discussion opportunties.

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ARTHP Galleries has remained active throughout 2020 in both our on- and off-site locations as well as in the virtual world. We were excited this year to introduce our “Curator Series”, inviting regional and national artist-curators to conceptualize exhibitions for our venue at 140 Vesta. Valley of the Sun (on display June 24 - Aug 1, with an accompanying book) featured 11 artists with ties to Sun Valley, NV. This exhibition explored place, landscape, and identity with an incredible and personal look into this one-of-a-kind suburb and how it has forever shaped these artists. A Claiming Which Cannot Be Tamed (co-curated by Krystal Ramirez and Alberto Garcia, and on display from Sep 1 to Oct 23), focused on artworks that explore cultural identity through consumer culture, nationhood, and symbolism. A beautiful and important exhibition, at time in which the work and themes were especially impactful.

We launched the “HP Window Gallery”, offering COVID-safe viewing for passersby of large scale works transforming our storefront windows. Currently on view is In Their Hungers, an exhibition by Nevada Arts Council Fellowship recipient Sarah Lillegard. As we adapted to the pandemic and 2020, HP Galleries also began hosting all-virtual exhibitions, which we found successful for presenting ongoing programs such as “Young Blood” and “Between the Lyrics” and an exciting new way to connect our exhibition programming to broader audiences in Nevada and beyond.

Exhibition at Holland, Satellite Gallery, and Ferino Gallery

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“Valley of the Sun” group exhibition curated by Alisha Funkhouser with works by 11 Reno-based artists.

“A Claiming Which Cannot Be Tamed” curated by Alberto Garcia and Las Vegas based artist Krystal Ramirez.

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WORKSHOPS & EDUCATION2020 presented enormous challenges, but also an opportunity to expand our workshop and education programs; develop alternative tools for meeting needs of teachers and parents; and find new and better ways of serving K-8 participants in addition to our teen and young adult audiences. Highlights include our first-ever virtual workshops, take-home and in-classroom kits for elementary and middle school aged kids, outdoor community printmaking days, K-6 chess club, and smaller workshops with some of our favorite local artists in topics such as natural dye, papermaking, and gardening that got us outdoors and our hands dirty.

Our afterschool arts program for teens, Work in Progress, was also able to return as a hybrid in-person and virtual series of courses in analog photography (in our full functioning pop-up darkroom!), fiber arts, watercolor, and gallery practices with the program being extended into 2021 to accommodate for COVID safety and smaller classes sizes.

Stills from select workshops in 2020

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Community Darkroom in Serva Pool Gallery and beginning analog photo workshops

“Work in Progress” afterschool virtual and in-person workshops

Putting together art kits for Andersen Elementary and Communities in Schools

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COMMUNITYCOLLABORATIONS

The City of Reno distributed CARES Act Funds in December 2020 to four local arts organizations (including The Holland Project) in an effort to provide relief to visual, performing, and literary artists affected by COVID-19. Through an application and panel review process, Holland was able to award $45,000 to over 100 professional artists living and working in Reno, Nevada, providing some much needed relief for a community that was among the hardest hit.

GIRLS ROCK RENO

COMMUNITIES IN SCHOOLS x HOLLAND PROJECT FOR HUG HIGH SUPPORT

ARTIST RELIEF FUNDING

In April and May, Holland Project teamed up with new partner Communities in Schools to provide care packages for Hug High Schools students. Care packages included fun printed bandanas (with instructions on how to use one as a mask), custom hand sanitizer, activities such as collage and zine making, as well as all the materials one would need to paint, draw, or start a journal, bring some much needed creative relief during the early stages of the crisis.

Our annual music summer camp for youth, Girls Rock Reno (or GRR), returned this year and went totally virtual! GRR provides music instruction in vocals, guitar, bass, and drums to youth of all skill levels, supported by valuable workshops in music history, stage confidence, and much more. The camp strives to promote self-love with programs that foster not only creativity and community-building, but also confidence and empowerment. GRR is organized by a dedicated crew of local professional musicians and was supported by our larger community this year in a huge way through instrument lending, tuition scholarships, and awesome live performances - including a very special virtual visit from Grammy-nominated Phoebe Bridgers.

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KWNK 97.7FM RADIO PROGRAMS

VIRTUAL CONNECTIONSThrough our social media and blog, we’ve been able to connect with our community, tell our stories, and gather in totally new ways. Earlier this year, we started several new blog series including – “Homebodies” in which community members show off their personal home art collections and the fun objects they’ve collected through the years; “Origins” busting the myths and telling the tales of early Holland Project; “Local Picks” for community members to shout out their favorite local bands; and the Show and Gallery Archives, highlighting fond memories of past programs. Later, we introduced “Blank on Blank”, a deep dive by a new community member each month of a subject they are passionate about and want to share. Other adapted programs included a virtual Goth Bingo Night, ongoing Community Resource Lists, 5Q’s with artists and makers, and our quarterly Self Love blog series.

Radio played a huge role in Holland’s programming in 2020 as the perfect medium to reach audiences in Reno/Sparks in an accessible and truly community driven way during the pandemic. KWNK Community Radio continues to help us produce “Surf’s Up!”, a playlist show curated by a vast network of musicians and artists from across the US; interviews with local journalists, non-profit workers, and city officials regarding important local issues and ways to get involved; on-air discussions with artists that served as placeholders for our typically in-person gallery receptions; listening parties for our compilation releases; stay-home discos and dance parties; and so much more in 2020 with many more collaborations to come!

2020 COMMUNITY PARTNERS: Reno Bike Project // KWNK Community Radio // Laika PressSpoken Views // Black Rock Press // Reno Little Theater // Nevada Ink // Nevada Museum of ArtPitch Black Printing // ACTIONN // BLM Carson City // Black Wall Street // Ancient DestiniesMagpie Coffee Roasters // Washoe County School District // University of Nevada, Reno // IGNITETruckee Meadows Community College // Safe Embrace // Pussycat NV // Bibo Coffee Co.Cafe Capello // Bad Apple Vntg. // Flea Spree Collective // Ferino Distillery // Double Scoop NVOdd Time Electronics // Rotary Club of Reno // P.L.A.N. // NIVA // Sticker Guy! & Slovenly RecordsGirl Empire // Shades of Queening // Stronghold Reno // Washoe County Library // Mass LibWashoe County Health District // Neon Babylon // United Federation of the Universe // RISECommunities in Schools // Reno Burrito Project // Reno Food Systems // Nevada Humane Society

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MAJOR SUPPORTERSNELL J. REDFIELD FOUNDATION

HEIDEMARIE ROCHLINWILLIAM H. MOFFAT JR. FOUNDATION

SATRE FAMILY FOUNDATIONGURNEA FAMILY TRUST

NV ENERGY FOUNDATIONNEVADA ARTS COUNCIL

NEVADA HUMANITIESCITY OF RENO

STATE OF NEVADACOMMUNITY FOUNDATION

CRAFT WINE & BEER // THE GLASS DIE BRASSERIE ST. JAMES // PINON BOTTLE CO.

DERMODY PROPERTIES // U.S. BANK ALAN + LISA CONDER // MALENA RAYMOND

DAVID STOCKMAN // NOAH’S PARK TREE CARELECIA NICHOLS // DAVE ADAMS

OBSCURE DESTINIES // BENDER WAREHOUSE SUNDANCE BOOKSTORE// TIMOTHY BLAKE

MITCH DUFOR // CLINT NEUERBURGVANESSA VANCOUR // MICHAEL MOBERLY

ALLISON STARR // NICO ANDERSONEMILY NELSON

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20 song Challenge Workshop w/ Emily Pratt5Qs with Artists (6 editions)A Claiming, Which Cannot Be Tamed: HP Main Gallery “Adopt a Polling Place” at Wooster HighAna McKay solo exhibition: Hallway GalleryAncient Destiny’s “Poetic Justice”Andrea Elizabeth Boyles: Satellite Gallery Art Exploration Kits for YouthArt Kits with Sierra Arts FoundationArtist Relief Fund with City of RenoAt-Home Virtual Actitivites and Recs (coloring book, movies, #HPStayHome artist prompts)Audrey Lee Love: Window Gallery B&W Film Intro WorkshopsBarnacles, Impurities, Beech BoneBay Faction, Anapathic, Common MishapBetween the Lyrics 4 Virtual ExhibitionBlack Wall Street Book DriveBlackstallion, Nightling, Bijou Blue“Blank on Blank” with Binh Cao, Crystal Northon, and Brigdon MarkwardBLOOM Youth Open Mic NightBook ClubC.W. Stoneking w/ Só SolChad Flores, Sō Sol, My Acoustic HeartChastity Belt w/ Boy ScoutsChess Club for YouthCity Council EngagementCity Council Primer with RGJ’s Anjeanette Damon on KWNKCaffenol Film Process WorkshopCommunity DarkroomCommunity Print Days (May & October)Dayton & Douglas HS Scholastic Field TripsDead Seagals w/ Tommy & the TonguesDenali Lowder: Window Gallery Destroy Boys, Gymshorts, SlateDiners, Of Lyle, MaggotDIY Tee Design Kits for TeensDogleg, Glass Beach, Made for Shelter, Umm Jr.Drag Bingo at The Emerson FundraiserDude York w/ SlateElephant Rifle Album RecordingFamily Holiday Portraits by HollandRichard Jackson: Ferino GalleryVirtual DIY Fuzz Pedal WorkshopsGallery ArchiveGallery Internships: Otis Heimer & Cesar PiedraGency Warren: Satellite Gallery Girl Empire Conference

Goth BingoGrateful44 Display: Window GalleryGRR Virtual Youth Summer CampGRR Pop-up at North Valleys LibraryHalloween Pop-up at Public HouseHappy Jazz Band, Phat Mark, Hwy 93High Desert Art + Craft Holiday MarketHIV Testing Events with Washoe CountyHobs, Da Real Amaya, Xeno, 7Eight9, & othersHolland Origin StoriesHomebodies Series (16 editions)Hug High Inclusive DanceI’m Glad it’s You, Knife Fight, Different SeasonsIGNITE CollaborationIntro to Natural Dyes w/ Sarah LillegardIsolation Disco on KWNKJack Shirley Virtual Talk + Q&AJen Graham: Window Gallery John Knight: Serva Pool Jot Writers Meet-ups and WorkshopsJustus Proffit, Illicit Trade, Bug Bath, Horse ChampKellee Morgado: Library ExhibitionKelsey Rolling: Satellite Gallery Kristin Hough: HP Main Gallery La Neve, Trust Fall, Aríana Does Moore, $pellb!nderLil Traffic & FriendsLive Sound WorkshopLocal Candidate Primer w/ Aria Overli on KWNKLocal Music Pick (10 editions)Love & Appreciation Party at FerinoMass Lib Poster Making and Art BuildMo Troper, Nick Eng, Sad GiantsMosh for Tots FundraiserNeedle Felting Virtual WorkshopNico’s Mystery, Militia & Friends, Noah DaneNIVA - Save our Stages CampaignsNo Deep Cuts: HalloweenNo Deep Cuts: WinterNo Win, On Drugs, Night Rooms, Bug Bath“Gaza Fights for Freedom” Screening & Q&AOrganizing and Mobilizing Panel DiscussionOrigami Angel, Short Fictions, Ichthyosaur, Heartless WildernessPapermaking Workshops with Em Jiang Park Place HotlinePax Robinson Coloring Book Launch & Pop-upPeoples’ Summit tabling with KWNKPetitions, Local Advocacy, Community Aid FundPoetry Out Loud Semi-Finals for Washoe County

Pop-up at Magpie for No Deep Cuts: WinterPostcard Series for HP GalleriesPyramid Lake Solidarity display: Window Gallery RAVE Talent ShowRE/VER PeformanceRecording and Practice SpaceReverse Dye Tees WorkshopRISE Permanent Art CollectionRuby Barrientos solo exhibition: Satellite Gallery Sarah Lillegard solo exhibition: Window Gallery Scholastic 2020: HP Main Gallery & Serva PoolScholastic Ceremony at NMAShopping, Automatic, Slow WowShow ArchivesShowprint All Ages Calendar (2 editions)Showspace Transmissions (3 editions)Split Persona EP Release, Loomis Manor, Flamingos in the TreeSpoken Views Spotlights & Open Mic NightsStudent Led Voter Registration DaySummer Cannibals, Eddie & the Subtitles, Shit MetaphorSummer Orr solo exhibition: Serva PoolSupport Reno Arts & Culture - Grant Funding AdvocacySurf’s Up! on KWNK (60 episodes)Tagalong Friend, Butt Stuff, Gina Rose, Mountain WarlockTayler Diem: Satellite Gallery Teen Open Studio: HP Main Gallery The Red Pears, Carpool Tunnel, Archer OHTime Screening with Mass LibTogether Pangea, Tropa Magica, RecklingTracy Fish: Window Gallery Tri-Lab Ride ThruU-Pick Pickling WorkshopUnited Federation of the Universe Drop-off for Homeless ReliefValley of the Sun exhibition in Main Gallery, Publication, and NV Humanities SalonVelvet WorkshopVideo Prick, Street Person, Mesa Girl, HeckdorlanVoter Education and MobilizationWashoe FNB BenefitWoolworm, Skew Ring, Drag Me UnderWooster High School Art: Serva PoolWork In ProgressYoung Blood Virtual Exhibition & Zine

PROGRAM INDEXInstead of a traditional Stat sheet, we decided we’d list out how Holland stayed active and afloat and serving our community during both the pandemic and the in the call for social and racial justice. Here’s what we did in 2020:

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Wish You Were Here