Twente 2009
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Transcript of Twente 2009
Prof. dr. Jan A.M. Kremer, gynecologistRadboud University Nijmegen
Supporting health by technologyEnschede, 28-05-09
Why isn’t eHealth successful yet?
After lunch poll
“EHealth isn’t successful yet”
agree
disagree
Where am I working?
• Radboud University Centre for Reproductive Medicine (IVF centre)
• MijnZorgNet Service organization that facilitates integrated networks
How did I get involved in eHealth?
POLICY ORGANIZATION PEOPLE
TECHNIQUE Goals Tasks Expertness
More attention patients needs
Shorterlines
More social skills
POLITICS Influence Decisions Autonomy
Better tuning
More clearness
Empowerment patient
CULTURE Climate Collaboration Attitude
Safer atmosphere
Better collaboration
More compassion
From paradigm shift to a dream
Patients (and not doctors) are the prima donnas of healthcare
Digital IVF clinic
• Personal information personal health record
• General informationMultimedia education
• Communicationp2p, p2d (chat & forum)
Successful example of eHealth?
• Trouble-free online since 2003• Very enthusiastic patients • More trust, less complaints• Prizes, media attention• PhD thesis (Wouter Tuil)
Wouter Tuil
Unsuccessful example of eHealth?
• No evidence of effectiveness• No upgrades or new versions• Slow adoption by other fields• Doctors are still skeptical• No viable business model
Wouter Tuil
• No evidence of effectiveness• No upgrades or new versions• Slow adoption by other fields• Doctors are still skeptical• No viable business model
Disruptive innovations (1)
• Healthcare is not complex, we have made it complex.
• Sustaining innovations make good things better
• Disruptive innovations make things simpler and more affordable
• Transformation of complicated products into low cost & accessible products is not unique for healthcare
• Disruptive innovations are rarely initiated by leading organizations
• Disruptive innovations are not kind for current organizations, but are good for mankind.
Disruptive innovations (2)
Three elements of disruptive innovation
Regulations and standards
that facilitate change
2. Low-cost innovative
business models
3. Economically
coherent value network
1. Sophisticated technology
that simplifies
1. Technological innovations
2. Business model innovations
3. Value network innovations
Three kinds of business models
1. Solution shops
2. Value-adding process businesses
3. Facilitated networks
Current business models are not viable models
How can we make eHealth to a widespread success?
• Dare too dream!
• Listen to our patients!
• Innovate our business models!