Tweety & Hummingbird
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© 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice Tweety & Hummingbird Hummingbirds are small birds in the family Trochilidae, native only to the Americas. Capable of sustained hovering in mid-air, the hummingbird has the ability to fly deliberately back- wards or vertically, and to maintain position while drinking nectar or eating tiny arthropods from flower blossoms. They are named for the characteristic hum made by their wings.* Tweety is an Academy Award-winning fictional character series of cartoons from Warner Bros. Today Tweety is considered one of the most popular of the Looney Tunes characters, especially (because of his "cute" appearance and personality) among girls and young women. Tweety is, for the most part, a good- natured character happily spending life in his cage or a nest. However, when a cat or other adversary threatens him, he can become down- right malicious and devious, even kicking his enemy when he's down .* * explanations derived from wikipedia.org
description
Tweety & Hummingbird. Tweety is an Academy Award-winning fictional character series of cartoons from Warner Bros. Today Tweety is considered one of the most popular of the Looney Tunes characters, especially (because of his "cute" appearance and personality) among girls and young women. - PowerPoint PPT Presentation
Transcript of Tweety & Hummingbird
© 2006 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice
Tweety&Hummingbird
Hummingbirds are small birds in the family Trochilidae, native only to the Americas.
Capable of sustained hovering in mid-air, the hummingbird has the ability to fly deliberately back-wards or vertically, and to maintain position while drinking nectar or eating tiny arthropods from flower blossoms.
They are named for the characteristic hum made by their wings.*
Tweety is an Academy Award-winning fictional character series of cartoons from Warner Bros. Today Tweety is considered one of the most popular of the Looney Tunes characters, especially (because of his "cute" appearance and personality) among girls and young women.
Tweety is, for the most part, a good-natured character happily spending life in his cage or a nest.
However, when a cat or other adversary threatens him, he can become down-right malicious and devious, even kicking his enemy when he's down .*
* explanations derived from wikipedia.org
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Product Introduction Overview
HP Color LaserJet CP1210 series (aka Tweety)• HP Color LaserJet CP1215 (CC376A)
HP Color LaserJet CP1510 series (aka Hummingbird)
• HP Color LaserJet CP1515n (CC377A)• HP Color LaserJet CP1518ni (CC378A)
Product Line: PL LY
Market Segment: PLE (Personal Color Laser Printers)
EMU shipments: 31. Jan 2008
Announcement: tbd (Spring 2008)
First Customer Shipments: tbd (March 2008)
SA (formerly known as B-CPL): March-3, 2008
GA (formerly known as L-CPL): April-1, 2008HP Company Confidential
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Product (Replacement) Strategy
HP Color LaserJet 1600
HP Color LaserJet 2600n
replaced by
replaced by
HP Color LaserJetCP1215
HP Color LaserJetCP1515n
HP Color LaserJetCP1518ni
new product
derivative only
starproduct
regular product
regular product
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Derivative Strategy
HP Color LaserJetCP1518ni
derivative only
It is possible to sell the CP1518ni into specific channels, to specific customers, with specific pricing and also exclusively – this is the intention of the CP1518ni. It should not be a runrate product unless you sell it just to a very selected set of customers, particularly for a price premium.
Unit forecast for „regular“ off-the-shelf derivative units of the CP1518ni require a 4-5 months lead time. You MUST submit a correct unit forecast in SPOT BMT and inform the EMEA product manager on time!
Note: it is also possible to create other derivatives off all three products, also with different product numbers (e.g. CP1214, CP1217, CP1513n, CP1518ni, ...). These derivatives require a lead time of minimum 7 months. Contact your EMEA product manager for details.
HP Company Confidential
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Product Walkaround: CP1215
low noise: 49 dB(a)
manual 2-sided printing
single-point accessvia front door
150-sheetpaper tray
great print qualitybased on ImageREt 2400 (600 x 2 bit)
simplifiedcontrol panel(9 LEDs)
hi-speedUSB 2.0 port
16 MB memory
125 sheetoutput tray
fast printing at 12ppm mono, 8ppm color
host-based printing
HP Company Confidential
small size
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Product Walkaround: CP1515n
low noise: 49 dB(a)
manual 2-sided printing
single-point accessvia front door
single-sheetpriority tray
150-sheetpaper tray
outstanding print qualitybased on ImageREt 3600 (600 x 8 bit)
2-line LCDcontrol panel
hi-speedUSB 2.0 port
96 MB memory
125 sheetoutput tray
fast printing at 12ppm mono, 8ppm color
10/100networking port
premium IDdesign/colors
PDL: PDL6+PS3emulation
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small size
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Product Walkaround: CP1518ni
low noise: 49 dB(a)
manual 2-sided printing
single-point accessvia front door
single-sheetpriority tray
150-sheetpaper tray
photo memorycard slots
2-line LCDcontrol panel
hi-speedUSB 2.0 port
96 MB memory
125 sheetoutput tray
fast printing at 12ppm mono, 8ppm color
10/100networking port
only available as derivative!
premium IDdesign/colors
outstanding print qualitybased on ImageREt 3600 (600 x 8 bit)
PDL: PDL6+PS3emulation
HP Company Confidential
small size
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New vs. Old– Feature Comparison
Printer Model CLJ CP1215 CLJ CP1515n CLJ CP1518ni CLJ 1600 CLJ 2600nColor Print Speed 8 8Mono Print Speed 12 8Product Size extra small smallNoise Levels 49 dB(A) 48dB(A)
Control Panel simplified (9xLED) 2-line LCD 2-line LCD
Memory 16 MB 96 MB 16 MB
Maximum Memory 16 MB 352 MB (1 slot 144-pin DDR DIMM) 16 MB
Processor 264 MHz Domino 450 MHz Motorola Coldfire V5x 264 MHz RISC CPU
Priority Feed Tray no 1-sheet priority feed 1-sheet priority feedRegular Paper Trays 1 (150-sheet) 1 (250-sheet)Maximum Paper Trays 1 (150-sheet) 2 (500-sheet)
Duplex Printing manual manualPhoto Card Slots no yes noPDL vs. Host-Based host-based PCL6, PS3e host-basedNetwork no 10/100 no 10/100WJA Support no basic n/a basicCMY/K In-box Yield ISO-based: 750 cmyk (tbc) 1.000 cmyk 2.000 / 2.500 kCMY/K a/m Yield ISO-based: 1.400 cmy / 2.200 k (tbc) 2.000 cmy / 2.500 kParallel Port No noDuty Cycle 25.000/month 30.000/month 20.000/month 35.000/monthWarranty 1 year RTB 1 year RTB
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Product Cross-Section
C-shaped paper path around the back side of the printer
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Product Connectivity
HP Color LaserJet CP1210 series
Hi-Speed USB 2.0 connector
network connector not available,hole is covered
HP Color LaserJet CP1510 series
Hi-Speed USB 2.0 connector
10/100 LAN connector
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Product Control Panel
HP Color LaserJet CP1210 series
simplified control panelusing 9 LEDs
HP Color LaserJet CP1510 series
sophisticated control panelusing a 2-line LCD
HP Company Confidential
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Software Toolbox
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Blue Angel
HP Color LaserJetCP1215
HP Color LaserJetCP1515n
HP Color LaserJetCP1518ni
no certificationplanned
no certificationplanned
derivative only
certificationin progress
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HP Color LaserJet 3000—
15/30HP Color LaserJet 3600—
17/17
HP Color LaserJet 4700—31/31
HP Color LaserJet 5550
28/28
HP Color LaserJet 2605—
10/12
HP Color LaserJet cp6015
40/40
Single Function CLJSpring ’08 Line-Up
Desktop
Small Workteam
Workgroup
B-Size/A3
HP Color LaserJet 3505—
22/22HP Color LaserJet 2700—
15/20
HP Color LaserJet CP4005—25/30
HP Color LaserJetCP1515n
8/12
HP Color LaserJet CP1215
8/12
NEW
NEW
NEW
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New Supplies
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Spring ’08: Introducing enhanced ColorSphere
Significantly improved photo and image quality across the HP portfolio
Smaller particles; Lower toner mass per page
Better image resolution for clearer, sharper images
Higher toner development resolution
Significantly improved gloss for improved photo quality
Improved fusability; higher gloss and expanded gamut; lower energy
More vibrant, vivid, intense colors
Higher solid area density; better reservoir volumetric efficiency
More lifelike flesh tones and transitions between colors, shading
Pile height reduction; reduce scattering, toner explosions
Consistency Tighter Size DistributionImproved consistency throughout cartridge life and across printers
Improved toner uniformity; reduction in electrostatic mottle, less background
Customer Benefits Technology Advantages
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Wax core•Fusing reliability
•Faster•lubricant for
•fusing process
• Charging technology• Adjustments for
printing environment• Adhesion control (for
moving toner)• Robustness of the
toner
•Softens at a lower temp•Flows as designed
•Color design
•Dispersion technology
New Resin
Design
Next Generation ColorSphere – What’s New
More Pigment
• Sharper lines and images• Broader range of colors• Smaller cartridge and printer
• Broader range of colors
• Consistency page to page and through printer life
• Less toner scatter• Tighter toner
packing for optimum fusing temperature
Optimum size
Additive balance
• Significantly higher gloss• Broader range of colors
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ColorSphere ColorSphere II
ColorSphere II Analysis
• ColorSphere was an improvement in charge/spheroidicity
• ColorSphere II is smaller in size. (large impact to improved PQ)
• ColorSphere II improved particle size distribution
• Improves Image Resolution (sharper images, better detail, improved gloss)
• Greater ability to define what product will be able to capitalize on toner improvement (lowend to highend) = greater PQ differentiation up the product line
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ColorSphereColorSphere IIHP Company Confidential
