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  • ONLINE DATING

    The Short Version: Founded in 2000, the Network Advertising Initiative (NAI)  promotes the health of the online ecosystem by maintaining and enforcing high ethical standards for data collection and use for advertising online and in mobile. NAI promotes responsible data collection and requires opt­in consent by the consumer for the use of ‘sensitive data.’ The not­for­profit organization boasts a membership of 100+ premier digital advertising companies, including Google, AddThis, Yahoo, and Microsoft. These ad­tech companies agree to comply with the NAI Codes of Conduct, self­regulatory principles that require NAI member companies to provide notice and choice with respect to targeted advertising, and impose a host of substantive restrictions on NAI member companies’ collection, use, and transfer of data used for these purposes. Through independent compliance reviews and a consumer­friendly opt­out tool, NAI holds ad­tech companies accountable and ensures greater transparency, trust, and privacy online.

    The internet merges public and private spaces. We feel like we’re alone on the web, even though our every keystroke is part of the public domain. Sometimes that leads to uncomfortable situations for daters who want to compare prices for fuzzy handcuffs or need to look up a suspicious rash in an unmentionable place — but don’t want that information circulating online.

    On a lonely night, you might wander into places you’re not proud of and browse websites you’d blush to look at in the harsh light of day. For couples who share computers or devices, certain targeted ads can really blow your cover — and not

    The Network Advertising Initiative (NAI) nsures Top Ad Companies Don’t Collect Your ensitive

    rowsing Information Without Consent

     Hayley Matthews • 6/05/17  Discuss This!

    HOM  >  TRNDING  >  ARTICL

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  • just by revealing your Christmas shopping list. An ad for an abortion clinic, for example, may not be something you want broadcasted on the sidebar of a website. Your browser history is your business, and you should be aware of where all that data is going.

    The Network Advertising Initiative (NAI) recognizes the need for discretion as well as personalization in online advertising. This groundbreaking organization seeks to promote consumer privacy and trust by creating and enforcing high standards for responsible data collection and use in online advertising and in mobile environments among its members.

    Since 2000, more than 100 companies have joined the organization’s mission to uphold transparent practices in internet-based advertising. The group enforces its Codes of Conduct to ensure that ad companies are meeting their commitment to self-regulate while helping consumers have a good experience with online advertisements.

    According to the site, “NAI members share a common vision of strong, industry-led self-regulation to promote shared values among our industry members and foster trust in the online advertising ecosystem.”

    “We ensure our members have good practices based on our underlying principles of notice and choice. We go further in terms of regulating ads on sexual orientation and certain health conditions,” Anthony Matyjaszewski, Vice President of Compliance and Membership, said. “That’s something that makes NAI stand out.”

    We rely on the internet to give us the answer to any question, from “How do I get a guy to like me?” to “What are the symptoms of an STD?” However, daters may want to think twice before conducting sensitive searches on the web — because that information can be stored and used in online advertising.

    NAI advocates for greater consumer awareness about how personal data collection for digital advertising is used by their members. To foster trust in the online landscape, NAI encourages ad-tech companies to give consumers notice and choice about what information is gathered on them.

    NAI’s membership includes top tech companies like Google and Yahoo.

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  • Through advanced technologies, NAI members companies help advertisers show relevant ads — matching these ads with broad interest categories or groups like “shoe shoppers ages 20-30” or “shirt buyers in Virginia.” This is called Interest- Based Advertising or “IBA.” For NAI members, IBA is not about you as an identifiable individual. They generally don’t collect names, email addresses, or telephone numbers. Instead, NAI member companies make educated guesses about the preferences and interests of consumers. Advertising to individuals based on this information is a much more effective way to attract sales, though it brings up some privacy issues. By advocating for responsible and transparent data c