1

2

3

Special?

4

Opportunities!

Device

S$ 599

Roads monitors by cameras and

sensors

Device, mobile applications

$299 for device

$12 monthly fee

Servers through wireless

operator’s data network

Device, mobile applications, m

obile phone

$399-$699

Relies on Satellite

Broadcast/ FM radio updates

Competitors

5

Real time information from

LTA

Local brand

Various functions e.g. mobile phone

and music player

Real time traffic updates

Interactive(touch screen and built

in speaker)

Slim and sleek designs, portable

devices

Well known brand

Simple and user friendly

templates

Huge variety

e.g. aviation, sports

Competitors Strengths

6

Excessive Price

Device fee

Bulky and inconvenient to

bring along

Excessive price

Device and subscription fee

Not well known in Singapore

Excessive price

Device or subscription fee

Relies on satellite

broadcast/ FM radio updates

Receive traffic info but do not

detect it

Competitors Weaknesses

7

Excessive Subscription Price/

Device fee

Show and Tell!!

9

Feedback?Thank You!