TVSS Week 2 - Mobitto
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Transcript of TVSS Week 2 - Mobitto
![Page 1: TVSS Week 2 - Mobitto](https://reader034.fdocuments.net/reader034/viewer/2022052508/559de64e1a28aba75f8b46be/html5/thumbnails/1.jpg)
Tetuan Valley Startup School
Mobitto
![Page 2: TVSS Week 2 - Mobitto](https://reader034.fdocuments.net/reader034/viewer/2022052508/559de64e1a28aba75f8b46be/html5/thumbnails/2.jpg)
What is Mobitto?
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What are we trying to solve?
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Efficiency When was the last time you saw a fully booked cinema?
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Did you know that restaurants efficiency is around 50%?
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Who is Who? Know and choose who your customer is
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Understand your crowd...
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How to reduce churn and improve customer relationship? Loyalty
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Did you know that the cost of acquiring a customer is 5 times higher than retaining an existing one?
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How are we addressing these issues?
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Targeting What you need!
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Real-Time When you desire!
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Privacy How you want!
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Merchants
ü Restaurants
ü Cinemas
ü Last minute deals
Customer Segmentation
Users
ü Anyone with a smartphone
ü Generation Y
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ü Settled the name: Mobitto
ü Registered the .com domain
ü Field trials with backend
ü First mobile interface
Previous Week
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![Page 17: TVSS Week 2 - Mobitto](https://reader034.fdocuments.net/reader034/viewer/2022052508/559de64e1a28aba75f8b46be/html5/thumbnails/17.jpg)
Promotion Discount Offer
Brand Store
Validity
How many?
How far?
Take me to the deal
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ü Finding a name!
ü Getting social media resources
ü Manage to gather with the team
ü Finding the right technologies
ü My thesis
ü The weather
Problems
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ü Website
ü First interface to setup deals
ü Architectural Challenges
ü Application Mockup
Next Week
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Real-time Targeted Advertising
Mobitto
José Simões www.josesimoes.com www.twitter.com/jmsimoes