TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower...

TV vs. “Top” Internet Brands

Ad-Supported Television = 102 Hours a Month

Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW. Cable Networks Represents all Nielsen measured Ad-Supported Cable Networks.

Ad- Supported Cable Networks(Hrs: Mins)

Broadcast Networks(Hrs: Mins)

33:19

Monthly Time Spent (March 2015) (Average mins per visitor, Hrs: Mins)

68:52

102:11

Ad-Supported Television(Hrs: Mins)

Ad-Supported Television Brands (TV + Website) = 141 Hours a Month

Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; ComScore Multi-Platform; Cable Networks Represents all measure Ad-Supported Cable Networks by comScore

Ad- Supported Cable + Broadcast Networks (TV)

(Hrs: Mins)

Ad- Supported Cable + MVPDs + Broadcast

(Websites)(Hrs: Mins)

39:07


102:11

141:18

Total Ad-Supported TV Brands

(TV + Websites)(Hrs: Mins)

Looking at How the US Spends It’s Time Across Screens: Cable, Broadcast, 4Portals+Facebook

Source: Nielsen Npower Live+7 March 2015 P2+, CAB analysis of comScore duplicated data. Cable Television represents all measured Ad-Supported Cable nets by Nielsen and ComScore; Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; Four Portals represent: Yahoo, Google, MSN and AOL.

Total Ad-Supported TV Brands (Cable + MVPDs+ Broadcast: TV+ Web)

(Hrs: Mins)

4 Portals + Facebook(Yahoo!+ Google + MSN + AOL)

(Hrs: Mins)

41:46


141:18

Ad-Supported TV Brands

4 Portals(Google, MSN, AOL & Yahoo!)

Facebook

More Time Is Spent Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook

Average minutes per visitorSource: Nielsen Npower Live+7 March 2015 P2+, CAB analysis of comScore duplicated March 2015 data (mediametrix, multiplatform). Nielsen Social March 2015. Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo!

102:11 22:18

16:22 5:01

6:00 14:23

16:49 70MM Tweets141:18

Monthly Time Spent(Hrs:Mins)

21:23

20:23

P2+


4 Portals

Facebook

Adults 18-34 Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook

Average minutes per visitorSource: Nielsen Npower Live+7 March 2015 P18-34, CAB analysis of comScore duplicated March 2015 data (mediametrix, multiplatform A18-34). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo!

72:19 16:50

16:30 4:32

5:04 18:23

19:38108:48


21:02

23:27

A18-34


4 PortalsGoogle, MSN, AOL & Yahoo!)

Facebook

Adults 18-24 Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook

Average minutes per visitorSource: Nielsen Npower Live+7 March 2015 P18-24, CAB analysis of comScore duplicated March 2015 data (mediametrix, multiplatform A18-24). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo!

62:39 12:35

15:42 5:48

4:29 16:11

21:4096:55


21:30

20:40

A18-24

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