TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower...
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TV vs. “Top” Internet Brands
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Transcript of TV vs. “Top” Internet Brands. Ad-Supported Television = 102 Hours a Month Source: Nielsen Npower...
TV vs. “Top” Internet Brands
Ad-Supported Television = 102 Hours a Month
Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW. Cable Networks Represents all Nielsen measured Ad-Supported Cable Networks.
Ad- Supported Cable Networks(Hrs: Mins)
Broadcast Networks(Hrs: Mins)
33:19
Monthly Time Spent (March 2015) (Average mins per visitor, Hrs: Mins)
68:52
102:11
Ad-Supported Television(Hrs: Mins)
Ad-Supported Television Brands (TV + Website) = 141 Hours a Month
Source: Nielsen Npower Live+7 March 2015 P2+, Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; ComScore Multi-Platform; Cable Networks Represents all measure Ad-Supported Cable Networks by comScore
Ad- Supported Cable + Broadcast Networks (TV)
(Hrs: Mins)
Ad- Supported Cable + MVPDs + Broadcast
(Websites)(Hrs: Mins)
39:07
Monthly Time Spent (March 2015) (Average mins per visitor, Hrs: Mins)
102:11
141:18
Total Ad-Supported TV Brands
(TV + Websites)(Hrs: Mins)
Looking at How the US Spends It’s Time Across Screens: Cable, Broadcast, 4Portals+Facebook
Source: Nielsen Npower Live+7 March 2015 P2+, CAB analysis of comScore duplicated data. Cable Television represents all measured Ad-Supported Cable nets by Nielsen and ComScore; Broadcast Television represents FOX, CBS, NBC, ABC, iON and CW; Four Portals represent: Yahoo, Google, MSN and AOL.
Total Ad-Supported TV Brands (Cable + MVPDs+ Broadcast: TV+ Web)
(Hrs: Mins)
4 Portals + Facebook(Yahoo!+ Google + MSN + AOL)
(Hrs: Mins)
41:46
Monthly Time Spent (March 2015) (Average mins per visitor, Hrs: Mins)
141:18
Ad-Supported TV Brands
4 Portals(Google, MSN, AOL & Yahoo!)
More Time Is Spent Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook
Average minutes per visitorSource: Nielsen Npower Live+7 March 2015 P2+, CAB analysis of comScore duplicated March 2015 data (mediametrix, multiplatform). Nielsen Social March 2015. Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo!
102:11 22:18
16:22 5:01
6:00 14:23
16:49 70MM Tweets141:18
Monthly Time Spent(Hrs:Mins)
21:23
20:23
P2+
Ad-Supported TV Brands
4 Portals
Adults 18-34 Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook
Average minutes per visitorSource: Nielsen Npower Live+7 March 2015 P18-34, CAB analysis of comScore duplicated March 2015 data (mediametrix, multiplatform A18-34). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo!
72:19 16:50
16:30 4:32
5:04 18:23
19:38108:48
Monthly Time Spent(Hrs:Mins)
21:02
23:27
A18-34
Ad-Supported TV Brands
4 PortalsGoogle, MSN, AOL & Yahoo!)
Adults 18-24 Spend More Time Online With Ad-Supported TV Brands Than The 4 Portals Or Facebook
Average minutes per visitorSource: Nielsen Npower Live+7 March 2015 P18-24, CAB analysis of comScore duplicated March 2015 data (mediametrix, multiplatform A18-24). Ad-Supported Television Brands represents all measured Ad-Supported Cable nets, mvpds. And Broadcast Television FOX, CBS, NBC, ABC, iON and CW. 4 portals = Google, AOL, MSN, Yahoo!
62:39 12:35
15:42 5:48
4:29 16:11
21:4096:55
Monthly Time Spent(Hrs:Mins)
21:30
20:40
A18-24
