Tv scheduling1
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tv scheduling
Transcript of Tv scheduling1
TV Scheduling
Hannah Kenyon
• The scheduling for each day can be broken down into clear segments. They are: Kids programmes (9pm), Early Morning TV (12am), Afternoon TV (7pm), Prime Time (7-9pm) and Watershed (9pm-5:30am). Prime Time has the most viewers as advertisers are mostly interested at this time because of the use of adverts.
• The target audience for each segment varies by the time of television programme. The target audience for Kids TV ironically is children. Early Morning TV attracts the viewers for stay at home mums, retired adults, the unemployed, elderly people and students in university. Prime time’s target audience is mainly for families and Watershed’s target audience is adults.
• In my opinion, the most popular shows on television are: soaps like “Hollyoaks”, game shows “Celebrity Juice” talk shows “Alan Carr Chatty Man “and reality TV shows. For instance: Family Guy.
• The target audience for each terrestrial channel is varied throughout. From looking at the schedule I noticed that ITV caters for mainly women showing TV programmes like “Loose Women”. However, in the evenings family shows are aired. Channel 4 have TV shows aiming at an age range of mid 20’s upwards. But also have programmes for children in the morning, a broad range in the afternoon and shows for adults in the evening. BBC 1 and BBC2 are both public service broadcasters.
• BBC1 does not have many repeats as the public refuse to pay for repeats of programmes shown regularly. The public want fresh, new upcoming outcome. Moreover, BBC2 has fewer repeats. As ITV1 owns ITV2, ITV3, ITV4...the number of repeats appearing on television decrease as the TV shows are varied throughout all of ITV. Furthermore, imported shows from America are more likely to be repeated more on the television as they bring in lots of money from advertisers.
• The term “Watershed” is used to identify the times when television programmes should not be broadcasted; they may not be suitable for children. Therefore, these types of programmes are shown at (9pm) onwards.
