8 billionmobile broadband subscriptions and

1.5 billionhomes with digital television will changethe experience of TV.

in 2020…

Are you ready to satisfy the most demanding TV consumer in history?

PERSONALIZATIONConsumers are demanding a shift to relevance and

convenience that they perceive value in. Its about offering them smart choices in intelligent ways, that will enable

additional up-selling.

SIMPLIFICATIONUnified screens, ultimate aggregation, smart recommendation and best of social interaction. In addition, the simpler the payment models, the

greater the opportunity.

Users today demand both simplification and personalization

65%feel frustrated when trying tofind something to watch on TV.This can drive Cord Shaving and Cutting.

72% 72% of people watch video on their mobile devicesat least once a week. And 42% do this outside of the home.

Game Changer: Forever Evolving Experience

Consumers are rapidly evolving their values and assumptions around the

discovery, access, payment and experience of TV content. The definition

of “experience” is broadening as the media industry loses exclusivity in

shaping this to device manufacturers, social networks and app ecosys-

tems.

The consumer of 2020 expects TV, film and gaming experiences to be

integrated, accessible and tailored to their interests, devices and personal

situations. Higher definition video, any-screen access, and personal inter-

activity and relevancy wrap seamlessly around premium content in a world

where video connects with social media. Content owners and broadcast-

ers must adapt programming formats, distribution rights and advertising

models. TV service providers keen to maintain average revenue per user

must adapt to consumermust adapt to consumers’ desires to pick a content mix to suit their own

schedules, discover content in targeted ways, and find everything on any-

thing – becoming the ultimate aggregator.

The Forever Evolving Experience reveals the road to 2020 and how con-

sumers will drive change on the technology and business models of the

media industr